- Is Cheetah Mobile Engaged In Multimillion-Dollar Ad Fraud Scheme?
Around the Net In Digital, Gavin O'Malley - Monday, November 26, 2018
Eight popular apps in the Google PlayStore have been abusing user permissions as part of a multimillion-dollar ad fraud scheme. That’s according to Buzzfeed News, which cites research from a ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics. ...
- Why Brands Should Stop Moving Ad-Traffic Verification In-House
Marketing Insider, Asaf Greiner - Monday, November 26, 2018
Problem: Fraudsters launch schemes at the publisher level, yet we continue to move verification closer to the demand side. ...
- Images Are New Playground For Malicious Code, Costing Advertisers Millions
Digital News Daily, Laurie Sullivan - Friday, November 16, 2018
A growing trend of embedding malicious ads within ad images could wreak havoc on the advertising industry and cost brands millions this year. Known as steganography, this practice makes imag ...
- Connected TV-OTT Ad Fraud Is Rising
Television News Daily, Wayne Friedman - Friday, November 16, 2018
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud Detection
Digital News Daily, Alex Weprin - Wednesday, November 14, 2018
Pixalate says it has become the first company to receive Media Rating Council accreditation for "Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions." The compa ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android Platform
Digital News Daily, Alex Weprin - Friday, October 26, 2018
The scheme siphoned millions from advertisers to the fraudsters, which used a network of more than 125 apps that were installed on 11 million Android devices to facilitate their eff ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost money in a massive fraud that affected 11 million mobile devices. ...
- US Anti-Fraud Standard Means Third Party Auditing In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
As the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standard from the start of next year, participants will need to sign up for third party auditing, "Campaign" repo ...
- Tenth Of UK Digital Advertising At Risk Of Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, October 23, 2018
eMarketer has been crunching the ad fraud numbers with the help of Integral Ad Science, and concludes that a tenth of all digital advertising spend is prone to ad fr ...
- Mobile Apps -- The New Frontier On Fraud?
London Blog, Sean Hargrave - Thursday, October 11, 2018
Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much. ...
- Viewability And Fraud Show Progress, Mobile Video Still Risky
London Blog, Sean Hargrave - Tuesday, September 25, 2018
The latest research shows improvements in viewability and fraud -- but mobile video is still the biggest brand risk. ...
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?
TV Watch, Wayne Friedman - Monday, September 24, 2018
Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics. ...
- Keith Weed Calls For Collaboration On Tackling Influencers' Fake Followers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
Unilever's marketing boss Keith Weed is warning influencers that the only way brands can work with them is for fake followers to be culled. Writing in "Marketing Week," he prais ...
- Google Pushes Hard To Regulate Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months, but some believe the search company is leaning too ha ...
- Ads.txt Is Only The First Step In Combating Ad Fraud
MAD London, Ivan Ivanov - Friday, August 31, 2018
Adland needs to know that ads.txt is more of a welcome start in the fight against fraud. It is far from a silver bullet. ...
- Publicis And Group M Get Media Gold From The IAB
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
Publicis Media and Group M have earned IAB Gold Standard certification, "Campaign" reports. The title also points out that six other agencies are in the process of being certified. ...
- Close Your Eyes, Make A Wish
Media Insider, Ted McConnell - Thursday, August 2, 2018
Last month the WFA dropped a little bomb: eight principles designed to improve partnership in the ad industry. Here's what they say they wish for: ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt Works
Around the Net In MAD London, Sean Hargrave - Thursday, July 26, 2018
According to eMarketer a recent test carried out by "The Guardian" showed that not only does that ads.txt system work, but fraudsters are targetting video. With ads.txt initiated the ne ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'
London Blog, Sean Hargrave - Thursday, July 26, 2018
Ever wondered what would happen if you turned ads.txt off? "The Guardian" did. The results were alarming. ...
- Facebook And Instagram Achieve Gold Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, July 25, 2018
Facebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobile Marketing" reports. This means they have adopted ads.txt, implemented brand safety features and cut out ad formats th ...
- One In Eight Instagram Influencers Are Buying Followers
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
One in eight Instagram influencers has bought followers in the past six months, according to new research from CampaignDeus reported on in The Drum today. ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up
London Blog, Sean Hargrave - Friday, July 20, 2018
65% of advertisers will invest more in the channel this year, yet 96% fear they are buying fake followers. ...
- Telaria Inks Deal With White Ops For Fraud Prevention
Digital News Daily, Alex Weprin - Wednesday, July 18, 2018
Every ad request made through Telaria's video management platform will be scanned by White Ops, to prevent demand-side platforms from buying fraudulent traffic. ...
- Be Wary Of Ad-Tech Stories That Are Too Good To Be True
Media Insider, Dave Morgan - Thursday, July 19, 2018
While companies in the advertising, marketing and media worlds are entitled to a certain degree of boosterism, the claims for technology solutions often reflected in the press are sometimes ...
- Mobile App Ad Fraud Can Cost Brands Up To $75M
Mobile Insider, Gavin O'Malley - Thursday, July 19, 2018
It's no secret that mobile ad fraud is a massive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ...
- Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
London Blog, Sean Hargrave - Tuesday, July 17, 2018
The conversation is set to change from technicalities to effectiveness. Time exposed is the key. ...
- The 7 Deadly Sins That Give Away A Crooked Influencer
London Blog, Sean Hargrave - Friday, July 6, 2018
Brands are wasting fortunes on rogue influencers selling bots rather than eyeballs. Here's how to spot a crook. ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big problem in the industry - it cost advertisers an estimated $7 billion in 2016. A study that looked ...
- Military-Grade Ad Verification: Q&A With CHEQ's Avital
Digital News Daily, Charlene Weisler - Wednesday, June 27, 2018
Ad verification is so complicated, it may take a former Israeli intelligence officer to develop a military-grade protocol to detect and prevent ad fraud - which is what happened wi ...
