Aiming to help media companies sell digital video advertising on their Web sites, Facebook is testing a new automation tool it calls "Audience Direct." According to a Wall Street JournalMailChimp Launches Instagram Ad Campaigns
MailChimp launched Instagram Ad Campaigns on Monday, adding another marketing channel to its repertoire. The company already offers Facebook support. ...Does Swapping 'Programmatic' For 'Automated' Get To The Heart Of The Matter?
Last week the Interactive Advertising Bureau (IAB) advanced what it called an "evolving framework"t o clarify what is referred to as "programmatic" media. In doing so, the IAB wants ...Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face Regulation
The ad-tech ecosystem and programmatic media are at a crossroads -- and the demand for transparency is table stakes. Marketers are fed up with ad tech and its lack ...Automation And Personalisation Lead, But What About Email ID?
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a bigger opportunity than that? ...eRelevance Raises $5.1 Million In New Funding
eRelevance, a firm that helps companies reach customers through email and other digital channels, has raised $5.1 million in new financing. ...DataXu Launches Self-Serve TV-Buying Platform
DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time insights on addressable devices. OneView allo ...Betabrand Increases Sales With Email Personalization
Betabrand increased email revenue by 16.7% after partnering with Sailthru to unify siloed data sources for personalized email outreach. ...Triggered Emails Are Now Free At MailChimp
MarketingLand is in good cheer as it celebrates MailChimp making automated emails free to all of its 15m customers. The feature allows marketers to send welcome emails, birthday salutations a ...MailChimp Releases Marketing Automation Features For Free
Email marketing service MailChimp has made its suite of marketing automation features free for all users, highlighting the benefits of automation for email marketers. ...Research Reveals Differing Company And Agency Email Priorities
MarketingProfs highlights the finding of a recent eConsultancy and Adestra email research project, which shows that while marketers at companies want to focus on personalisation and automation, those based ...Automation And Personalisation Are 2017's Main Priorities
A new report from eConsultancy and Adestra flies the flag for email marketing's record on ROI and points to the key focus for practitioners is automation and personalisation in t ...Email Accounts For 22% Sales, Just 16% Budget -- Opportunity Knocks, Again
The huge strides being made in email automation and personalisation make it even more odd that the channel still suffers from underinvestment -- 15% of marketing budget versus 22% ...Urban Airship Launches Digital Growth Platform, New Partnerships
Urban Airship announced a real-time marketing automation platform that syncs communication across any interface or marketing channel. Marketers can draft notifications, incorporate customer data, target specific audiences with rules-based trigge ...Automation Will Not Replace Marketers, But Evolve Their Roles
Email marketers need not panic, automation will not destroy jobs, just change them a little, Marketing Tech News forecasts. Automation tools are used by nearly half of marketing departments a ...5 Top Reasons To Deploy Marketing Automation Tools
There are many advantages to using marketing automation over just blasting out emails manually, Business2Community reveals. Top gains include improved sales conversions, building a natural customer journey and constructing ...Nearly 25M Jobs Will Be Lost To Automation By 2027
In a recent report, Forrester projected that 24.7 million jobs will be lost to automation by 2027 -- a loss of 17% between 2017 and 2027. Still Forrester estimated th ...