First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at a 4A's conference earlier this w ...

A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. ...

Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." ...

With this year's massive shift to e-commerce thanks to COVID-19 confining customers to their homes, first-party customer data and other customer-centered strategies have transformed all agencies into digital agencies ...

The Consumer Privacy Rights Act, which had garnered more than 56% of the reported vote as of Wednesday morning, aims to guarantee that consumers can opt out of online behavior ...

Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...

Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. ...

"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...

"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all ov ...

The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. ...

The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track peop ...

"The last thing D.C. companies need is another unexpected expense as they... devote their remaining resources to... rebuilding their businesses," ad orgs tell lawmakers. ...

The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. ...

The organizations are developing a 90-day timetable for enacting diversity and inclusion reforms across the industry. ...

The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of the sale of their data ...

Wacksman succeeds Greg Stern, co-founder and co-chairman at BSSP who remains on the board as past chair. Several additional new board members were announced including 360i's Abbey Klaassen as co-vi ...

This year's program is virtual and for the first time MAIP fellows will have access to an expanded network of partners including AWLearn, The One Club, TimesUPAdvertising and other organization ...

During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how the tiff between the two organizatio ...

Alison Pepper has been promoted to executive vice president, government relations, succeeding Dick O'Brien, who announced his retirement after 19 years in the role. ...

If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports. ...

As the COVID-19 curve is just beginning to level and the government considers ways to reopen the economy, now is the time for brands to anticipate the inevitable transition fr ...

The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...

A 4As' survey last week found that 40% of respondents want to hear what brands are doing in response to the health crisis. Only 15% said they do not wa ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other grou ...

The 4As said it would communicate new event dates shortly. Decisions 2020 had originally been scheduled for April 20-21. ...

Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. ...

The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...

On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study ...

"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmake ...

Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in t ...