Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. ...

"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...

"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all over ...

The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. ...

The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track people ...

"The last thing D.C. companies need is another unexpected expense as they... devote their remaining resources to... rebuilding their businesses," ad orgs tell lawmakers. ...

The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. ...

The organizations are developing a 90-day timetable for enacting diversity and inclusion reforms across the industry. ...

The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of the sale of their data on ...

Wacksman succeeds Greg Stern, co-founder and co-chairman at BSSP who remains on the board as past chair. Several additional new board members were announced including 360i's Abbey Klaassen as co-vice ...

This year's program is virtual and for the first time MAIP fellows will have access to an expanded network of partners including AWLearn, The One Club, TimesUPAdvertising and other organizations. ...

During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how the tiff between the two organizations ...

Alison Pepper has been promoted to executive vice president, government relations, succeeding Dick O'Brien, who announced his retirement after 19 years in the role. ...

If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports. ...

As the COVID-19 curve is just beginning to level and the government considers ways to reopen the economy, now is the time for brands to anticipate the inevitable transition from ...

The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...

A 4As' survey last week found that 40% of respondents want to hear what brands are doing in response to the health crisis. Only 15% said they do not want ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups ...

The 4As said it would communicate new event dates shortly. Decisions 2020 had originally been scheduled for April 20-21. ...

Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. ...

The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...

On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study of ...

"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmakers ...

Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the ...

A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups tell Governor Gavin Newsom. ...

Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. ...

The Trump administration is pressing forward with an attempt to ask people about their citizenship in the 2020 census, despite a Supreme Court ruling that appeared to block the quest ...

A closely divided Supreme Court Thursday dealt a blow to the Trump administration's attempt to ask census respondents whether they are citizens. ...

A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among members. ...

The book has chapters on establishing brand safety and suitability profiles, structuring buys and terms in the context of safety, managing accountability and more. ...