- 4As Report: Agencies Stepped Up In Times Of Trouble
MAD, Steve McClellan - Friday, March 19, 2021
A new 4As' study found that 97% of respondents believe their agency's work helped their top clients gain market share during 2020. "Partnership matters," says 4As CEO Marla Kaplowitz. ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA's Dan Jaffe says. ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of Solution
MAD, Steve McClellan - Wednesday, January 27, 2021
First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at a 4A's conference earlier this w ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. ...
- WPP's Read Sees GDPR Becoming Industry Norm
MAD, Steve McClellan - Monday, January 25, 2021
Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." ...
- Marketing Meets CX: Brand Building In The Experience Age
MAD, Chick Foxgrover - Wednesday, December 9, 2020
With this year's massive shift to e-commerce thanks to COVID-19 confining customers to their homes, first-party customer data and other customer-centered strategies have transformed all agencies into digital agencies ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% of the reported vote as of Wednesday morning, aims to guarantee that consumers can opt out of online behavior ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' Role
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Louis Jones, a veteran of ad agencies and the 4As, began a six-month stint at the Brand Safety Institute this week. ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all ov ...
- Equity & Inclusion Congress Set For The Fall
Mediapsssst, Richard Whitman - Tuesday, September 8, 2020
The 4As is hosting the event in two parts, Sept. 21-22 and Oct. 5-6. ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track peop ...
- Ad Industry Urges Washington, D.C. To Scrap New Tax Proposal
Digital News Daily, Wendy Davis - Monday, July 20, 2020
"The last thing D.C. companies need is another unexpected expense as they... devote their remaining resources to... rebuilding their businesses," ad orgs tell lawmakers. ...
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV Ratings
MAD, Steve McClellan - Monday, July 20, 2020
The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. ...
- Black Ad Professionals Form 600 & Rising, Partners With 4A's To Stamp Out Industry Racism
Mediapsssst, Richard Whitman - Wednesday, June 17, 2020
The organizations are developing a 90-day timetable for enacting diversity and inclusion reforms across the industry. ...
- Ad Industry Protests California AG's Proposed Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 9, 2020
The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of the sale of their data ...
- 4As Appoints R/GA's Wacksman Board Chair
MAD, Steve McClellan - Monday, May 18, 2020
Wacksman succeeds Greg Stern, co-founder and co-chairman at BSSP who remains on the board as past chair. Several additional new board members were announced including 360i's Abbey Klaassen as co-vi ...
- 4A's MAIP Intern Program Adapts To New Rules Of Work
MAD, Simon Fenwick - Friday, May 8, 2020
This year's program is virtual and for the first time MAIP fellows will have access to an expanded network of partners including AWLearn, The One Club, TimesUPAdvertising and other organization ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how the tiff between the two organizatio ...
- 4As Appoints New Government Relations Head
MAD, Steve McClellan - Thursday, April 30, 2020
Alison Pepper has been promoted to executive vice president, government relations, succeeding Dick O'Brien, who announced his retirement after 19 years in the role. ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, April 30, 2020
If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports. ...
- What's Next for Brands Amid COVID-19?
MAD, Marla Kaplowitz - Monday, April 27, 2020
As the COVID-19 curve is just beginning to level and the government considers ways to reopen the economy, now is the time for brands to anticipate the inevitable transition fr ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...
- 4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
Mediapsssst, Richard Whitman - Sunday, March 22, 2020
A 4As' survey last week found that 40% of respondents want to hear what brands are doing in response to the health crisis. Only 15% said they do not wa ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 18, 2020
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other grou ...
- 4As Postpones A Second Conference: Decisions 2020
MAD, Steve McClellan - Thursday, March 12, 2020
The 4As said it would communicate new event dates shortly. Decisions 2020 had originally been scheduled for April 20-21. ...
- 4As Postpones Management Practitioners Forum Until The Fall
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. ...
- Ad Groups Want California To Hold Off Enforcing Privacy Law
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study ...