- Streaming Ads Twice As Likely To Be Deemed Relevant As Linear TV Ads
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates. ...
- Global Movie Consumer Spend Rises, Streaming Grows
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering. ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue. ...
- FuboTV CEO Forecasts 50M vMVPD Users By 2026
Digital News Daily, Karlene Lukovitz - Thursday, August 19, 2021
David Gandler says FuboTV will reach 3 million to 5 million subs within five years with a "new category" of TV driven by interactivity, including robust ecommerce. ...
- Video Consumers Unsure Cord-Cutting Saves Money
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
The number of total video services used -- pay TV, SVOD, broadband, website (YouTube), pay-per-view, and others -- keeps growing. ...
- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
Television News Daily, Wayne Friedman - Friday, August 13, 2021
Disney's D2C business, which Hulu and Disney+ are a major part of, was up 57% to $4.3 billion in revenue, largely due to higher Hulu subscription revenue and a De ...
- Disney+ Still Has Vast Opportunity For Growth
Advanced TV Insider, Karlene Lukovitz - Friday, August 13, 2021
Disney+, already in 61 countries, will push into South Korea, Hong Kong and Taiwan in November. In the U.S., one of its opportunities lies in building social/video engagement with i ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app -- with the expected loss of sub volumes already built into projection ...
- 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
Video Insider, Karlene Lukovitz - Tuesday, August 10, 2021
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%. ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the author of a new study on monetizing video. ...
- Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A Roll
Advanced TV Insider, Karlene Lukovitz - Friday, July 16, 2021
Amazon and newcomer Discovery+ bucked the ...
- Disney's 'Black Widow' Spins Post-Pandemic Opening Record; Total U.S. Weekend Box Office Exceeds $100M
Digital News Daily, Karlene Lukovitz - Monday, July 12, 2021
Movie earned $80 million in North American ticket sales--biggest domestic opening weekend since last "Star Wars" flick opened pre-pandemic--plus $60 million in streaming rentals, $78 million internationally. But with so ...
- Disney+ U.S. Subscriber Growth Slows Sharply: Report
Digital News Daily, Karlene Lukovitz - Wednesday, July 7, 2021
U.S. subscribers have risen by only about 1 million in the past four months, while subscribers to India's Disney+ Hotstar have risen by about 12 million in the past s ...
- Worldwide Streaming Revenue Hits $71 Billion, U.S. Revenues At $32 Billion
Television News Daily, Wayne Friedman - Friday, July 2, 2021
Revenues are expected to climb 16% next year, 12% in 2023, 9% in 2024, and 7% in 2025. ...
- Nielsen's Streaming Percentage -- 26% -- Surprises Many
Media Insider, Dave Morgan - Thursday, June 24, 2021
The lesson here for ad folks: We need to be careful not to conflate what media folks talk about with what Americans actually do. ...
- How To Pick Streaming Content 2.0: Lockdown Lessons
TV Watch, Phyllis Fine - Thursday, June 24, 2021
"Ignore critics, within reason" -- and other tips gleaned from a year of picking films for a Sunday Night Movie Club. ...
- Netflix Bags Multi-Film Production Deal With Spielberg's Amblin
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
The deal calls for the studio to produce at least two movies per year for Netflix over an unspecified number of years, with no genre or budgetary requirements. Steven Spielbe ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platform. ...
- U.K. Looks To Regulate Streamers To 'Level Playing Field': Report
Digital News Daily, Karlene Lukovitz - Monday, June 21, 2021
Controversy over fictionalized elements in "The Crown" set off complaints that streamers are virtually unregulated in the U.K., while broadcast operators are subject to extensive oversight, including
content complaints. ...
- Streaming Vs. TV: What's The Tipping Point?
TV Watch, Wayne Friedman - Monday, June 7, 2021
The latest data shows 82% of broadband users have at least one subscription service. ...
- What Can We Expect From Ad-Supported HBO Max?
Video Insider, Karlene Lukovitz - Tuesday, June 1, 2021
With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet. ...
- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
Video Insider, Karlene Lukovitz - Tuesday, May 11, 2021
The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions. ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as of Q4 2020, the U.S. market-share impacts of growing competition on Netflix and #2 Hulu are clear. But Netfl ...
- Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. ...
- U.S. Now Has More Streaming Subscriptions Than People: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million. ...
- Netflix's Global Subs Share -31% In 2020, Amazon Also Down: Analysis
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Ampere Analysis data also show Amazon Prime Video's global market share declining from 23% to 16%. ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. ...
- Streamers' Promo Video Minutes Watched Leapt 116% In Past Year
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
An analysis of major paid streaming services' marketing videos also shows higher reach on social video correlating with higher U.S. subscriber counts: ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco Bell, Hello Fresh, Geico, Facebook a ...
