- Streaming Vs. TV: What's The Tipping Point?
TV Watch, Wayne Friedman - Monday, June 7, 2021
The latest data shows 82% of broadband users have at least one subscription service. ...
- What Can We Expect From Ad-Supported HBO Max?
Video Insider, Karlene Lukovitz - Tuesday, June 1, 2021
With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet. ...
- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
Video Insider, Karlene Lukovitz - Tuesday, May 11, 2021
The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions. ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as of Q4 2020, the U.S. market-share impacts of growing competition on Netflix and #2 Hulu are clear. But Netfl ...
- Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. ...
- U.S. Now Has More Streaming Subscriptions Than People: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million. ...
- Netflix's Global Subs Share -31% In 2020, Amazon Also Down: Analysis
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Ampere Analysis data also show Amazon Prime Video's global market share declining from 23% to 16%. ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," said Facebook's James Smith. ...
- Streamers' Promo Video Minutes Watched Leapt 116% In Past Year
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
An analysis of major paid streaming services' marketing videos also shows higher reach on social video correlating with higher U.S. subscriber counts: ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco Bell, Hello Fresh, Geico, Facebook a ...
- First U.S. Disney+ Price Hike Kicks In March 26
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
The $1 per month price hike in the U.S., along with larger hikes in Canada, the U.K. and Europe, are in part designed to address Disney+'s one flaw in investor ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet. ...
- Password Sharing 'Costs' Streamers $25B Per Year In Potential Revenue, $6B for Netflix: Analyst
Video Insider, Karlene Lukovitz - Tuesday, March 23, 2021
However, such theoretical revenue estimates don't account for the potentially significant financial risks in alienating the subscriber base. ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integratio ...
- HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
Television News Daily, Wayne Friedman - Friday, March 12, 2021
The streamer now expects between 120 million and 150 million worldwide HBO Max and HBO subscribers by the end of 2025. ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%. ...
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
Digital News Daily, Karlene Lukovitz - Monday, February 15, 2021
But Disney+ Hotstar's low sub pricing will also keep the streamer's global revenue down at about half of Netflix's, projects Digital TV Research. ...
- vMVPDs' 2020 Trends, In Six Charts
Advanced TV Insider, Karlene Lukovitz - Friday, February 12, 2021
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and trial conversion rates, and more, courtesy of data from Antenna. ...
- ViacomCBS Announces Paramount+ Launch Dates
Digital News Daily, Karlene Lukovitz - Tuesday, January 19, 2021
The U.S. and some other regions will see March debuts of the rebranded, expanded service replacing CBS All Access. ...
- Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
Video Insider, Karlene Lukovitz - Tuesday, January 19, 2021
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19. ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' Services
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 30, 2020
New research confirms the growing popularity of so-called freemium services - hybrid business models that combine free, ad-supported content with a premium subscription tier. ...
- Global SVOD Subs Rose By A Record 218M YoY In Q3
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The growth beat the previous record of 211.7 million in Q4 2018, reports Strategy Analytics. ...
- HBO Max Finally Bows On Comcast's Xfinity X1, Flex
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Comcast was a distribution partner for Max's launch, but creating "frictionless" access to the new SVOD for the platform's customers took some time. ...
- Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
The average number of services used rose by two between April and October alone, and the churn rate for SVODs declined by eight percentage points between the third quarters ...
- 'The Office' To Return To NBCU On Peacock -- Free, Ad-Supported, Ad-Free Options
Television News Daily, Wayne Friedman - Monday, December 14, 2020
Netflix's airing of "The Office," which had been the most-watched TV show on the subscription video-on-demand service, is finally coming to NBCU's "Peacock" in three options -- as a fre ...
- Without A Script: Discovery+ To Test Uncharted SVOD Waters
TVBlog, Adam Buckman - Monday, December 14, 2020
Discovery has no scripted content, but it is diving into a new venture in an arena whose success has been almost completely dependent on scripted TV shows. ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT&T has sold off Crunchyroll, its anime TV production and subscription platform business for $1.18 billion to Sony's Funimati ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully selected series episodes, bracketed by pre- and post-roll ads. ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
Video Insider, Karlene Lukovitz - Tuesday, December 1, 2020
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020. ...
