Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...

The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...

The Association of National Advertisers, which opposes the new tax, is asking Gov. Larry Hogan to veto it. ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups ...

The conference had been scheduled for Miami March 25-27. The status of future ANA events will be evaluated on a case-by-case basis. ...

There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American universities educating the ...

The ANA argues in its 18-page comments that companies will need an additional six months to comply with the "novel and operationally complex" measure. ...

Draft regulations "still have significant problems that, if left uncorrected, will negatively impact both consumers and businesses." ...

A proposed bill in Maryland that would tax digital advertising is "extremely detrimental," and would "create a regulatory enforcement nightmare," the Association of National Advertisers says. ...

The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...

"We believe it is important to enact strong data privacy protections to demonstrate our state's leadership on what we believe will be one of the defining issues of our generation," ...

A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. But the ANA says the bill ...

Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National ...

The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their brows ...

The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call records, ...

Existing regulations protect consumers "by providing them with transparency and the ability to cancel recurring charges," the Association of National Advertisers says in comments filed with the FTC this w ...

"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmakers ...

"The Rule effectively prevents cable networks and systems from carrying advertisements that do not include [drug prices]," the cable lobby argues. ...

The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." ...

If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes ...

"It's not who spends the most -- it's who reaches the most people efficiently and effectively to drive growth," P&G's Pritchard said at the ANA conference. ...

A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups tell Governor Gavin Newsom. ...

More than two-thirds of advertisers (69%) have updated their media agency contracts within the past three years in response to concerns about transparency and alleged rebates in the media-buying, according ...

The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of ...

Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultural ...

Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams vs. outsourcing it to a conventional ad agency, according to ...

Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. ...

The Trump administration is pressing forward with an attempt to ask people about their citizenship in the 2020 census, despite a Supreme Court ruling that appeared to block the quest ...

A closely divided Supreme Court Thursday dealt a blow to the Trump administration's attempt to ask census respondents whether they are citizens. ...

"We support a standard that would delineate proper and improper business behaviors, so consumers are relieved from the need to constantly read and understand privacy policies and opt-in or out ...