- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. ...
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three months ago, according to a n ...
- ANA Urges New York To Put Brakes On Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 26, 2021
New York lawmakers should wait until 2022 before taking up a broad privacy bill that would require companies to obtain consumers' opt-in consent before processing their data for ad targetin ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices. ...
- Opt-In Privacy Bill Advances In New York
PolicyBlog, Wendy Davis - Thursday, May 20, 2021
A sweeping privacy bill introduced recently in New York cleared its first hurdle this week, when it was approved by the state Senate Consumer Protection Committee. ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued most by marketers and those used to execute media buys. ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, Productivity
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
Rather than a focus on uncovering fraud, "We are saying the way the ecosystem was constructed is not optimal for marketers to make decisions," ANA CEO Bob Liodice explained. ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and mange "purpose-driven" brands. The n ...
- ANA Urges Court To Strike Down California Charitable Donor Disclosure Requirement
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
A California policy requiring charities to disclose donors' identities to the state attorney general will undermine fundraising efforts and charitable giving, the ANA says in a new Supreme Court fil ...
- Virginia Passes Privacy Law Backed By Tech Companies
Digital News Daily, Wendy Davis - Monday, February 22, 2021
Virginia lawmakers have passed a privacy bill similar to a law that took effect last year in California. The bill now heads to Gov. Ralph Northam, who is expected ...
- Maryland Legislature Overrides Veto, Enacts New Digital Advertising Tax
Digital News Daily, Wendy Davis - Friday, February 12, 2021
The new Maryland law imposes imposes taxes on companies that have more than $100 million in digital ad revenue. ...
- Maryland Lawmakers Poised To Override Ad Tax Veto This Week
Digital News Daily, Wendy Davis - Wednesday, February 10, 2021
The Maryland bill, which Governor Larry Hogan vetoed last May, would impose new taxes on companies that have more than $100 million in digital ad revenue. ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA's Dan Jaffe says. ...
- Certified Diverse Ad Industry Suppliers More Than Doubles
Research Intelligencer, Joe Mandese - Thursday, January 28, 2021
The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, according to an updated version ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues
Digital News Daily, Wendy Davis - Tuesday, January 26, 2021
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Burea ...
- ANA Issues New Tools To Help Marketers 'Master Their Tech Stack'
MAD, Steve McClellan - Monday, January 11, 2021
"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO Bob Liodice. ...
- ANA Pivots On Marketing 'Word of the Year'
MediaDailyNews, Joe Mandese - Monday, December 14, 2020
"Pivot" has been named the marketing word of the year for 2020, according to an annual poll of the Association of National Advertisers' members, the trade association disclosed this mornin ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflection for all of society, the ad industry had a huge opportunity to define its sense of purpose a ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which oppos ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% of the reported vote as of Wednesday morning, aims to guarantee that consumers can opt out of online behavior ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 248% more YouTube subscribers. ...
- ANA: 15% Of Digital Ad Costs Going To 'Unknown'
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief Brand Officer Marc Pritchard focusing ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- Ad Industry Seeks Meeting With Apple Over Privacy
Digital News Daily, Wendy Davis - Monday, September 14, 2020
"Without immediate engagement in a cross-industry dialogue, we believe the proposed changes could have a negative impact on both consumers and businesses," ad industry groups say in an open lett ...
- AT&T Says Tech Platforms Should Be Required To Disclose Algorithms
Digital News Daily, Wendy Davis - Thursday, September 3, 2020
"Leading tech platforms should now be required to make disclosures about how they collect and use data, how they rank search results, how they interconnect and interoperate with others, a ...
- California Privacy Regulations Gain Final Approval, Enforcement Begins
Digital News Daily, Wendy Davis - Monday, August 17, 2020
California has finalized regulations implementing the state's landmark privacy law, including a requirement that web companies honor browser-based do-not-sell signals. ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers
says. ...
- Ad Industry Launches New Organization, Will Push Google And Apple On Tracking
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
The ad industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to preserve ad companies' ability to continue to track peop ...
