- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 2015, and that percentage has not improved much since. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, among ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display their products. And for this, Google has rewarded them with a higher ranking in search queries, according to Searchmetrics. ...
- Study: Progress For Women, People Of Color In Ads Has Stalled
MAD, Larissa Faw - Thursday, June 25, 2020
A new study from Cannes Lions and the Geena Davis Institute finds that the representation of people of color in 2019 advertisements declined to 38% from 43.1% in 2018. Male ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency. ...
- Life A Drag? Not Anymore With These Two New Shows
TVBlog, Adam Buckman - Monday, April 20, 2020
Seven drag queens are coming to TV this week -- four on "Dragnificent" on TLC and three on "We're Here" on HBO. ...
- Volkswagen, Visa, Coca-Cola React To Sexist Court Filing By U.S. Soccer
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
"We place great emphasis on gender inclusivity and equality and require our partners do the same," VW says in a statement. ...
- Unilever Reaches 50:50 Gender Leadership Balance
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2020
Unilever claims to have reached a 50:50 gender balance in leadership roles a year ahead of schedule, according to "Campaign." ...
- How Publishers Can Improve Workplace Gender Disparities
Publishing Insider, Rob Williams - Tuesday, February 18, 2020
Research found that women are better represented at news organizations than in corporate America, though they are more likely to leave their companies than men -- especially at the vice ...
- One In Three National Newspaper Editors Are Now Women
Around the Net In MAD London, Sean Hargrave - Friday, February 7, 2020
"Press Gazette" reveals that from next week, Fleet Street will have more female editors than at any other time in its history. One in three national newspaper editors are now ...
- Google Search Results Serve A Sexist 'Caveman' Slant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
A Google search about cavewomen for a school project returned "lots of SEXY cavewoman outfits." ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a sample ...
- Creative All Star: Kristen Cavallo
MediaPost All Stars, Larissa Faw - Thursday, January 16, 2020
Last year when Kristen Cavallo received many best-of 2018 accolades, these honors were based largely on her potential as the first female creative leader of The Martin Agency. A year ...
- ASA Upholds Gender Stereotyping Bans
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
The ASA has upheld complaints against gender stereotyping for the second time, "Campaign" reveals. The most notable ad that has been banned was for PeoplePerHour, which pictured a woman with ...
- Study: Most Millennials Believe Gender Exists On A Spectrum
Digital News Daily, Gavin O'Malley - Tuesday, December 10, 2019
For brands, the changing cultural landscape presents as many opportunities as challenges. ...
- The One Club Announces Gender Equality Conference
MAD, Larissa Faw - Monday, November 25, 2019
To signal the importance of the issue attendance at the event will be limited to 50 female-identifying and 50 male-identifying individuals who are agency decision makers, with a similar representation ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media ...
- Men's Magazines Face Another Midlife Crisis
Publishing Insider, Rob Williams - Wednesday, November 6, 2019
Their latest so-called crisis comes from a growing public awareness of "toxic masculinity" and changing attitudes about gender fluidity. ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it comes ...
- BBC Faces A Flood Of Equal Pay Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, October 29, 2019
"Press Gazette" is warning that the BBC faces a flood of legal action over equal pay after news presenter Samira Ahmed launched legal proceedings over men she claims do the ...
- Virgin Adds Gender Pronouns To Email Signatures
Around the Net in Email, Ray Schultz - Friday, September 27, 2019
Virgin has added gender pronouns to its email signatures in an effort to promote diversity and retain employees. Workers can now indicate such pronouns as he/him/his or they/them/their. ...
- IPG Backs New Consultancy Focused On Gender Equality
MAD, Steve McClellan - Thursday, September 5, 2019
The new entity has been dubbed Have Her Back Consulting, and IPG is taking a minority stake in the firm. ...
- Salary Survey Shows Editorial Pay Hit 4-Year High Amid Gender Gap
Publishing Insider, Rob Williams - Thursday, August 29, 2019
Male editors out-earned females who performed similar job duties. Women EICs earned 17% less than their male counterparts, per Folio's survey. Female MEs earned 14% less than males, while women ...
- USTA Highlights Dearth of Women's Sports Media Coverage
MAD, Larissa Faw - Thursday, August 22, 2019
Ads in a new campaign end with the hashtag, #WomenWorthWatching.com to serve as a call-to-action to elicit pressure to increase coverage of female athletes. ...
- Dressed For Success: RuPaul Wins VH1 'Drag Race' Renewals
TVBlog, Adam Buckman - Wednesday, August 21, 2019
The renewals are good news because these shows have been among TV's most entertaining spectacles ever since they first premiered. ...
- 'Baskets' Case: Say Good-Bye To Louie Anderson In A Dress
TVBlog, Adam Buckman - Tuesday, August 20, 2019
The FX comedy about a sad clown in which comedian Louie Anderson played a woman has its series finale this week. ...
- IPA And ISBA Question First ASA Rulings On Gender Stereotyping
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
If you thought the ASA's ban on recent VW and Mondelez ads for relying on gender stereotypes was a bit harsh, you are not alone. Advertising bodies, the IPA and ...
- ASA Bans First Ads Over New Gender Stereotyping Rules
Around the Net In MAD London, Sean Hargrave - Wednesday, August 14, 2019
VW and Philadelphia are the first two brands to suffer the ignominy of having an ad banned by the ASA for reinforcing unhelpful gender stereotypes. "The Guardian" reveals that the ...
- Is Advertising Becoming Too PC To Be Funny?
London Blog, Sean Hargrave - Wednesday, August 14, 2019
If you like your ads funny, you'd better get ready for men and women always being the butt of a joke. ...
