- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. Lauretano has worked at OpenX, CN ...
- Google Ads To Block Targeting Based On Age, Gender, Interests For Kids
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
Google Ads in the coming months will expand its safeguards to prevent age-sensitive ad categories from serving up to people under 18 as more schools, classes, and meetups are he ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities facing the Black community and highlight Black entrepreneurs and innovators shaping culture. ...
- Law Firm's Email System Mixed Up Personal Pronouns: Report
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
Personal pronouns he/him were changed to she/her and vice versa. The issue should concern email marketers. ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Trans Journalists Struggle To Change Old Bylines
Around the Net In Publishing, Ray Schultz - Tuesday, June 1, 2021
Academic writers and reporters who have transitioned find it difficult to correct old bylines. The New York Times recently rejected a proposal from its union to establish a policy enabli ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how differe ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other. ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with information about age and gender. ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one k ...
- Court Won't Revive Journalist's Lawsuit Against Twitter
Digital News Daily, Wendy Davis - Monday, January 25, 2021
A California appellate court has refused to revive Canadian journalist Meghan Murphy's claims that she was wrongly suspended from Twitter for allegedly violating its "hateful conduct" policy by misgendering peo ...
- Dentsu, SeeHer Report On Gender Finds Black Women 'Left Behind'
MAD, Steve McClellan - Wednesday, December 9, 2020
The report also finds that Black women are less likely to trust brands to take the steps necessary for change to happen and that brands need to find ways ...
- Dentsu, SeeHer Partner In Bid To Achieve Cross-Industry Gender Equality
MAD, Steve McClellan - Wednesday, October 14, 2020
The partners' first effort is an in-depth report on current consumer perceptions about gender equality and how brands and media need to do more to achieve it. Future efforts wi ...
- Facebook Defeats Lawsuit Over Discriminatory Financial Services Ads
Digital News Daily, Wendy Davis - Monday, October 5, 2020
Siding with Facebook, a federal judge has thrown out a lawsuit alleging that the company violated civil rights laws by allowing financial services companies to target ads to people bas ...
- Google Gender Bias Changing Retail Search Results
Inside Performance, Laurie Sullivan - Wednesday, September 2, 2020
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challe ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 2015, and that percentage has not improved much since. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- Lack Of Gender Keywords Changing Google Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 8, 2020
Some retailers have removed non-gender versions of web pages that display their products. And for this, Google has rewarded them with a higher ranking in search queries, according to Searchmetric ...
- Study: Progress For Women, People Of Color In Ads Has Stalled
MAD, Larissa Faw - Thursday, June 25, 2020
A new study from Cannes Lions and the Geena Davis Institute finds that the representation of people of color in 2019 advertisements declined to 38% from 43.1% in 2018. Ma ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency. ...
- Life A Drag? Not Anymore With These Two New Shows
TVBlog, Adam Buckman - Monday, April 20, 2020
Seven drag queens are coming to TV this week -- four on "Dragnificent" on TLC and three on "We're Here" on HBO. ...
- Volkswagen, Visa, Coca-Cola React To Sexist Court Filing By U.S. Soccer
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
"We place great emphasis on gender inclusivity and equality and require our partners do the same," VW says in a statement. ...
- Unilever Reaches 50:50 Gender Leadership Balance
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2020
Unilever claims to have reached a 50:50 gender balance in leadership roles a year ahead of schedule, according to "Campaign." ...
- How Publishers Can Improve Workplace Gender Disparities
Publishing Insider, Rob Williams - Tuesday, February 18, 2020
Research found that women are better represented at news organizations than in corporate America, though they are more likely to leave their companies than men -- especially at the vi ...
- One In Three National Newspaper Editors Are Now Women
Around the Net In MAD London, Sean Hargrave - Friday, February 7, 2020
"Press Gazette" reveals that from next week, Fleet Street will have more female editors than at any other time in its history. One in three national newspaper editors are n ...
- Google Search Results Serve A Sexist 'Caveman' Slant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 6, 2020
A Google search about cavewomen for a school project returned "lots of SEXY cavewoman outfits." ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a samp ...
- Creative All Star: Kristen Cavallo
MediaPost All Stars, Larissa Faw - Thursday, January 16, 2020
Last year when Kristen Cavallo received many best-of 2018 accolades, these honors were based largely on her potential as the first female creative leader of The Martin Agency. A ye ...
- ASA Upholds Gender Stereotyping Bans
Around the Net In MAD London, Sean Hargrave - Wednesday, January 8, 2020
The ASA has upheld complaints against gender stereotyping for the second time, "Campaign" reveals. The most notable ad that has been banned was for PeoplePerHour, which pictured a woman wi ...
