"Age 8 or 9 is the pivot point, where children become interested in the world that is wider than their families," said The Week's Kerin O'Connor, adding frankly, "There is ...

"The essential mission of Slate is to help people understand what's important," said CRO Charlie Kammerer. Since there has been a lot going on with the pandemic, Slate is seeing ...

Nick Johnson, Vice President and Head of Advertising at McClatchy, said the sales team moved to a "full-court press on educating advertisers why a pause made more sense" than a ...

Already struggling under digital pressures, media companies faced the COVID-19 epidemic head on and, in some ways outlined by our Publishing Insider Summit panelists on Thursday, actually are coming out ...

A slide from Thursday's keynote presentation by Catherine Levene, President, Chief Digital Officer at Meredith's National Media Group (inset). Read any good magazines lately? If so, they likely came from Meredith, ...

Annie Granatstein, Head of WP BrandStudio, The Washington Post, told our Publishing Insider Summit about how the publisher creates engagement with its readers and for its advertisers. "We have the ...

Hear Luke Edson, CRO, Future plc, explain his hardcore pitch: "There's only 90 minutes in the show. Half of it is editorial, half paid. The minutes in the first third ...

Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, which is "a very good thing for publishers." Whether that will be done through first-party data is probably unlikely ...

Refinery29 is on many, many platforms -- each with its own set of metrics -- and they are ever-changing since they're all tech-driven companies. So it came up with what ...

"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in the ...

"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," said ...

Conde Nast is modernizing through video. It now has 17 global brands, makes over 4,000 videos a year, and a billion viewers per month. "We're trying to create brand, not ...

"There's an opportunity for a first-party data owner with logged-in, registered users," said Christopher Moore, Head of Strategic Partnerships, Publishers Clearing House. "It's a differentiation factor for any brand." ...

Belo and McClatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied on acquisition. Here, they compare and contrast ...

Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it at Friday's Publishing Insider Summit in Austin, debating the best length of an ad yet united against the duopoly. ...

Complex magazine pivoted into becoming a digital media brand with an idea for becoming the main go-to for youth. It wanted to redefine the cultural "con"s, to stand apart, to ...

"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," said ...

"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in the ...

Using its secret sauce, it took Culture, multiplied that by Curation, added Community and got ComplexCon. It defined culture as the attitudes, attributes and behaviors of a specific social gr ...

"We try to use that as a reference for marketers and sales people. Now, in practice, I'm not going to say that every salesperson always looks at The Audience Bible ...

"Don't be afraid to explore foreign territories, and be ready to learn," says Kathryn Friedrich, EVP, GM of operations at Conde Nast Entertainment. "Come up with something that inspires people ...

Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it at Friday's Publishing Insider Summit in Austin, debating the best length of an ad yet united against the duopoly. ...

Neither agency is going after any Fortune 500 companies. "Our right to win is around content, areas where we are strategically aligned. We have100 sellers. Most agencies would die to ...

Over at Publishers Clearing House, "often our users look like bots because they're so active, they're playing so many games. We are sensitive to that. People get slightly crazy when ...

One reason publishers got into programmatic, Spanfeller said, is that some agencies were using bad inventory and bot networks. The issue is what is the next business model for agenc ...

"We have the Washington Post Insights team, which does in-house surveys. We're lucky to be able to tap into them. They're the best at doing this kind of work." ...

"There's only 90 minutes in the show. Half of it is editorial, half paid. I just do a pretty hardcore pitch on it, locking down the minutes. Every year, we ...

Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Screen: Conde Nast Programs Its Future In Video" at our Publishing Insider Summit Oct. 2 - 5 in Austin. ...

Michael Roberts does a scrappy and nimble dance of strategy while producing a podcast. He'll tell you all about it at our Publishers Insider Summit in Austin Oct. 2 - ...

"Data has become real. Our data is creating value for our advertisers, and this is very exciting for us." Indeed, Hearst's goal is to be the world's leading data-driven media ...