- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and med ...
- 'The Week Junior' Aims To Give Gen Alpha An Outlet To Be Heard
Show Daily, Nina Lentini - Friday, June 12, 2020
"Age 8 or 9 is the pivot point, where children become interested in the world that is wider than their families," said The Week's Kerin O'Connor, adding frankly, "There ...
- Half Of Slate's Revenue Comes From Its Podcasts
Show Daily, Nina Lentini - Friday, June 12, 2020
"The essential mission of Slate is to help people understand what's important," said CRO Charlie Kammerer. Since there has been a lot going on with the pandemic, Slate is seei ...
- Publishers Talk Strategy Around Pandemic Crisis
Show Daily, Nina Lentini - Friday, June 12, 2020
Nick Johnson, Vice President and Head of Advertising at McClatchy, said the sales team moved to a "full-court press on educating advertisers why a pause made more sense" than ...
- From The Ashes Of Crises, Publishers Find A Spirit Of Generosity
Show Daily, Nina Lentini - Thursday, June 11, 2020
Already struggling under digital pressures, media companies faced the COVID-19 epidemic head on and, in some ways outlined by our Publishing Insider Summit panelists on Thursday, actually are coming o ...
- Meredith Leans Into Data, Diversification
Show Daily, Nina Lentini - Thursday, June 11, 2020
A slide from Thursday's keynote presentation by Catherine Levene, President, Chief Digital Officer at Meredith's National Media Group (inset). Read any good magazines lately? If so, they likely came from Meredit ...
- Take A Peek Inside WaPo's Insights Team
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Annie Granatstein, Head of WP BrandStudio, The Washington Post, told our Publishing Insider Summit about how the publisher creates engagement with its readers and for its advertisers. "We have t ...
- How To Succeed In The Always-on Video Space
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Hear Luke Edson, CRO, Future plc, explain his hardcore pitch: "There's only 90 minutes in the show. Half of it is editorial, half paid. The minutes in the first thi ...
- 'Like Changing The Tires While The Car's Going 60 MPH'
Show Daily: Videos, Nina Lentini - Thursday, October 10, 2019
Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, which is "a very good thing for publishers." Whether that will be done through first-party data is probably unlike ...
- Here's One Data-driven Publisher That Calls On A Bible
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Refinery29 is on many, many platforms -- each with its own set of metrics -- and they are ever-changing since they're all tech-driven companies. So it came up with wh ...
- 'Heteronormative, White, Cisgender Men' Miss Multicultural Opps
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in t ...
- BuzzFeed Goes All-Affiliate In Its Deal With Walmart
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," sa ...
- Conde Nast Dives Deep Into Video
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Conde Nast is modernizing through video. It now has 17 global brands, makes over 4,000 videos a year, and a billion viewers per month. "We're trying to create brand, n ...
- 3 Publishers Eye January's Privacy Law Debut
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
"There's an opportunity for a first-party data owner with logged-in, registered users," said Christopher Moore, Head of Strategic Partnerships, Publishers Clearing House. "It's a differentiation
factor for any brand." ...
- Publishers Finding New, Non-traditional Revenue Opportunities
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Belo and McClatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied on acquisition. Here, they compare and contra ...
- What's The Best Length For A Video Ad?
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it at Friday's Publishing Insider Summit in Austin, debating the best length of an ad yet united against the duopol ...
- How Complex Magazine Took The Con And Made It Cultural
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Complex magazine pivoted into becoming a digital media brand with an idea for becoming the main go-to for youth. It wanted to redefine the cultural "con"s, to stand apart, ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," sa ...
- Publishers Are Missing Multicultural Opportunities
Show Daily, Nina Lentini - Sunday, October 6, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in t ...
- How ComplexCon is Changing Experiential
Show Daily, Nina Lentini - Sunday, October 6, 2019
Using its secret sauce, it took Culture, multiplied that by Curation, added Community and got ComplexCon. It defined culture as the attitudes, attributes and behaviors of a specific social gr ...
- What Is A Data-driven Publisher?
Show Daily, Nina Lentini - Friday, October 4, 2019
"We try to use that as a reference for marketers and sales people. Now, in practice, I'm not going to say that every salesperson always looks at The Audience Bib ...
- Page-to-Screen: Conde Nast Programs Its Future in Video
Show Daily, Nina Lentini - Friday, October 4, 2019
"Don't be afraid to explore foreign territories, and be ready to learn," says Kathryn Friedrich, EVP, GM of operations at Conde Nast Entertainment. "Come up with something that inspires peop ...
- The New Business Case for Video Across Big and Small Screens
Show Daily, Nina Lentini - Friday, October 4, 2019
Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it at Friday's Publishing Insider Summit in Austin, debating the best length of an ad yet united against the duopol ...
- Discussion: Two Paths to the Publisher Agency Model
Show Daily, Nina Lentini - Friday, October 4, 2019
Neither agency is going after any Fortune 500 companies. "Our right to win is around content, areas where we are strategically aligned. We have100 sellers. Most agencies would die ...
- Programmatic for Engagement
Show Daily, Nina Lentini - Friday, October 4, 2019
Over at Publishers Clearing House, "often our users look like bots because they're so active, they're playing so many games. We are sensitive to that. People get slightly crazy wh ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agencies were using bad inventory and bot networks. The issue is what is the next business model for agenc ...
- What is Engagement Now?
Show Daily, Nina Lentini - Thursday, October 3, 2019
"We have the Washington Post Insights team, which does in-house surveys. We're lucky to be able to tap into them. They're the best at doing this kind of work." ...
- Streaming A Sustainable Future
Show Daily, Nina Lentini - Thursday, October 3, 2019
"There's only 90 minutes in the show. Half of it is editorial, half paid. I just do a pretty hardcore pitch on it, locking down the minutes. Every year, ...
- Q&A With Conde Nast Entertainment's Friedrich
MediaPost Connect, Nina Lentini - Tuesday, September 24, 2019
Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Screen: Conde Nast Programs Its Future In Video" at our Publishing Insider Summit Oct. 2 - 5 in Austi ...
- 'Outside' Magazine Editor Does The Hustle
MediaPost Connect, Nina Lentini - Tuesday, September 17, 2019
Michael Roberts does a scrappy and nimble dance of strategy while producing a podcast. He'll tell you all about it at our Publishers Insider Summit in Austin Oct. 2 ...