According to News Corp VP, Advertising, Technology & Operations Stephanie Layser, it is crucial for publishers to go beyond advertising and to the idea of identity. She further discussed how ...

Speaking on the "Data-Centric Publishing" panel at Publishing Insider Summit Marcus Witte, VP, Integrated Marketing, SourceMedia, highlighted the lack of communication between multiple data platforms, the challenges that can pose ...

"News needs to do two things right now," Daily Beast Editor-in-Chief John Avlon declared at the Publishing Insider Summit earlier this month. "We need to call b**ls**t. And we need ...

Programmatic block lists really don't serve direct sales the way many thought they would. The money is coming from different budgets, clients and strategies, says McClatchy's head of programmatic sales. ...

Major media companies like Cox Media are not just competing with Google and Facebook for revenue but for talent. Multi-Market Vice President of Sales Eric Myers explains his new formula ...

One of the quiet success stories among legacy media in the digital era has been lifestyle, home and hearth publisher Meredith. Just as the magazines' power always rested in their ...

Who are legacy media brands really competing with, now? Is US Weekly competing with People anymore, or is it really vying with Google and Facebook? American Media's Brian Kroski argued ...

As media company brand studios seek scale and business they need to partner with one another to help clients get reach. But the competitive dynamic still works against cooperation, even ...

Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their own ...

Bold Broadcasting will become the parent company, or holding company, for a variety of media companies spanning live events to digital, radio and eventually print. ...

The Atlantic doesn’t make changes -- or Presidential endorsements lightly. Speaking at MediaPost’s Publishing Insider Summit, Hayley Romer, senior vp/publisher of The Atlantic, says the company only has made three ...

IAB Tech Lab is giving members the code they need to detect ad blockers so they can finally take a stand against digital shoplifters. ...

Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more than 1 million active monthly mobile shoppers to the 100 million monthly consumers traversing its portfolio of Web si ...

Web sites that opt into the Accelerated Mobile Pages (AMO) framework aim to benefit from speed improvements since the content templates share common elements and components, leading to between 15% ...

Whatever their potential pitfalls in terms of ownership of content, social media platforms are an extremely effective way for publishers to reach younger demos, according to an expert panel speaking ...

The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at retail to a large scale. This ...

When it comes to programmatic-buying's audience vs. context debate, this morning's panel at the Publishing Insider Summit gave some practical advice: Don't lose your head, literally. Richard Routman, CRO of ...

How have several large publishers changed the conversation when it comes to getting advertisers and agencies to use their data? A high-profile group of publishers was asked this question at ...

There's a lot of money being left on the table as the ad industry figures out the best ways to monetize mobile visitors. On the "Solving For Mobile: The Cross-Screen ...

Programmatic trading technologies are leading publishers to focus more on their yield, but not necessarily in bottom line dollar terms. Some big consumer publishers reminded attendees at the Publishing Insider ...

In a paradox worthy of a Mary Meeker slide, publishers groused that thanks to shifting consumer usage patterns they are now generating more than 60% -- and upwards of 80% ...

A few years ago, said Zach Friedman, VP of digital ad sales at Fox News Channel, direct sales drove the bulk of revenue for the network. But that has changed ...

That's what big publishers sales organizations are trying to create vis a vis better integration of their internal sales organization resources -- both man and machine, according to speakers on ...

Contrary to conventional wisdom -- or at least conventional emotions -- programmatic isn't a threat to publishers control over their advertising marketplace. It is actually, the opposite -- a way ...