- Optimizing Toward The User
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
According to News Corp VP, Advertising, Technology & Operations Stephanie Layser, it is crucial for publishers to go beyond advertising and to the idea of identity. She further discussed h ...
- The Importance Of Getting a Universal ID
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
Speaking on the "Data-Centric Publishing" panel at Publishing Insider Summit Marcus Witte, VP, Integrated Marketing, SourceMedia, highlighted the lack of communication between multiple data platforms, the challenges that can po ...
- Beast's Avlon: Influence Matters More Than Scale For Its Own Sake
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
"News needs to do two things right now," Daily Beast Editor-in-Chief John Avlon declared at the Publishing Insider Summit earlier this month. "We need to call b**ls**t. And we ne ...
- Programmatic Is To Direct As Drive-Thru Is To Sit-Down
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Programmatic block lists really don't serve direct sales the way many thought they would. The money is coming from different budgets, clients and strategies, says McClatchy's head of programmatic sale ...
- Kidnapping Talent From The Duopoly
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Major media companies like Cox Media are not just competing with Google and Facebook for revenue but for talent. Multi-Market Vice President of Sales Eric Myers explains his new formu ...
- Do What The Duopoly Can't
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
One of the quiet success stories among legacy media in the digital era has been lifestyle, home and hearth publisher Meredith. Just as the magazines' power always rested in the ...
- Publishers, What Is Your "Competitive Set" Now?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Who are legacy media brands really competing with, now? Is US Weekly competing with People anymore, or is it really vying with Google and Facebook? American Media's Brian Kroski argu ...
- Can Publishers Play And Partner Nicely With One Another On Branded Content?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
As media company brand studios seek scale and business they need to partner with one another to help clients get reach. But the competitive dynamic still works against cooperation, ev ...
- Co-Opting The Platforms
Show Daily: Videos, Steve Smith - Saturday, June 17, 2017
Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their o ...
- 20-Year-Olds Buy Radio Station, Build Omnichannel Ad, Media Company
MediaDailyNews, Laurie Sullivan - Friday, December 23, 2016
Bold Broadcasting will become the parent company, or holding company, for a variety of media companies spanning live events to digital, radio and eventually print. ...
- The Atlantic: Questioning Answers and Presidential contenders
Show Daily, Wayne Friedman - Thursday, October 13, 2016
The Atlantic doesn’t make changes -- or Presidential endorsements lightly. Speaking at MediaPost’s Publishing Insider Summit, Hayley Romer, senior vp/publisher of The Atlantic, says the company only has made thr ...
- Publishers Get Tooled Up In The Fight Against Ad Blockers
London Blog, Sean Hargrave - Tuesday, March 8, 2016
IAB Tech Lab is giving members the code they need to detect ad blockers so they can finally take a stand against digital shoplifters. ...
- Purch Acquires ShopSavvy To Build User Base Through Mobile Apps
Publishers Daily, Laurie Sullivan - Thursday, December 17, 2015
Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more than 1 million active monthly mobile shoppers to the 100 million monthly consumers traversing its portfolio of Web si ...
- Google AMP: Impact On Publishers
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 16, 2015
Web sites that opt into the Accelerated Mobile Pages (AMO) framework aim to benefit from speed improvements since the content templates share common elements and components, leading to between 1 ...
- Social Media Helps Publishers Reach Millennials, Gen Z
The Social Graf, Erik Sass - Tuesday, October 13, 2015
Whatever their potential pitfalls in terms of ownership of content, social media platforms are an extremely effective way for publishers to reach younger demos, according to an expert panel speaki ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offers company RetailMeNot is partnering with beacon platform Swirl to extend beaconing at retail to a large scale. Th ...
- Talking Head Vs. ISIS Beheading
Show Daily, Joe Mandese - Saturday, May 2, 2015
When it comes to programmatic-buying's audience vs. context debate, this morning's panel at the Publishing Insider Summit gave some practical advice: Don't lose your head, literally. Richard Routman, CRO ...
- Getting Advertisers To Use Publisher Data: How Did The Conversation Change?
Show Daily, Tyler Loechner - Thursday, April 30, 2015
How have several large publishers changed the conversation when it comes to getting advertisers and agencies to use their data? A high-profile group of publishers was asked this question ...
- Mobile Driving Majority Of Page Views, But Revenue Not Following Suit
Show Daily, Tyler Loechner - Friday, May 1, 2015
There's a lot of money being left on the table as the ad industry figures out the best ways to monetize mobile visitors. On the "Solving For Mobile: The Cross-Scre ...
- The Two Sides Of Publishers' Yield: Money, UX
Show Daily, Joe Mandese - Friday, May 1, 2015
Programmatic trading technologies are leading publishers to focus more on their yield, but not necessarily in bottom line dollar terms. Some big consumer publishers reminded attendees at the Publishing Insid ...
- Mobile's Paradox: A Majority Of Page Views, Minority Of Ad Dollars
Show Daily, Joe Mandese - Friday, May 1, 2015
In a paradox worthy of a Mary Meeker slide, publishers groused that thanks to shifting consumer usage patterns they are now generating more than 60% -- and upwards of 8 ...
- Fox News Channel: Programmatic Now A Huge Part Of Revenue
Show Daily, Tyler Loechner - Thursday, April 30, 2015
A few years ago, said Zach Friedman, VP of digital ad sales at Fox News Channel, direct sales drove the bulk of revenue for the network. But that has chang ...
- Frictionless Buying
Show Daily, Joe Mandese - Thursday, April 30, 2015
That's what big publishers sales organizations are trying to create vis a vis better integration of their internal sales organization resources -- both man and machine, according to speakers ...
- Feel Like A Deer? Try Turning Those Headlights Around To Shed New Light
Show Daily, Joe Mandese - Thursday, April 30, 2015
Contrary to conventional wisdom -- or at least conventional emotions -- programmatic isn't a threat to publishers control over their advertising marketplace. It is actually, the opposite -- a w ...