- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected healt ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsu ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business und ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microsoft Teams, they will offer rapid access to the video-conferencing platf ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inche ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- Apple TV App Comes To Sony Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. ...
- Virtual Pay TV Streamer Philo Inks Best Buy Promo Deal
Television News Daily, Wayne Friedman - Friday, September 25, 2020
New subscribers can get a free month of Philo with a qualifying Best Buy purchase, and a Philo subscription through Best Buy with 50% off their first month's bill. ...
- Try, Try Again: Samsung Unveils Its New $2,000 Folding Phone
Marketing Daily, P.J. Bednarski - Tuesday, September 1, 2020
Samsung is now taking orders for the most expensive smartphone on the market that updates and improves the phone whose introduction last year was one hot mess. The Galaxy ...
- Identity As A Strategy: Planning The Cookie-less Future
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global Director of Digital Activation at H ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoi ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Google Can't Shake Privacy Suit Over 'Vanity Searches'
Digital News Daily, Wendy Davis - Monday, June 8, 2020
Siding against Google, a federal judge in California has refused to dismiss a 10-year-old class-action complaint alleging the company violated people's privacy by transmitting their search queries to
publishers. ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments through Visa transactions fell 19%, debit fell 6% and credit fell 31% through April 28, 2020, as many expecte ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 testing initiative. ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnic ...
- Shipments Of TV Sets Now Projected To Sink By 9% This Year
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Global TV sets shipped to retailers are now forecast to drop by nearly 9% this year to 203.5 million -- down from 222.9 million shipped this year, according to Omdi ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required informati ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is seco ...
- NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amped by telling them to "push it" and "feel the blend." ...
- Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTT
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Parks Associates says 77% of smart TVs in broadband homes are now connected to the internet -- up from 62% in 2014 -- while 90% of U.S. broadband households o ...
- Automakers Use CES As Alternate January Auto Show
Drive Time, Tanya Gazdik - Monday, January 6, 2020
Audi will display "futuristic vision" vehicles like the Audi AI:ME while the Nissan Ariya Concept makes its North American debut. ...
