- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Google Can't Shake Privacy Suit Over 'Vanity Searches'
Digital News Daily, Wendy Davis - Monday, June 8, 2020
Siding against Google, a federal judge in California has refused to dismiss a 10-year-old class-action complaint alleging the company violated people's privacy by transmitting their search queries to
publishers. ...
- Visa Identifies Behavioral Changes In Consumer Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
As the cashless economy moved online in Q1, overall U.S. payments through Visa transactions fell 19%, debit fell 6% and credit fell 31% through April 28, 2020, as many expected, ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 testing initiative. ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Shipments Of TV Sets Now Projected To Sink By 9% This Year
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
Global TV sets shipped to retailers are now forecast to drop by nearly 9% this year to 203.5 million -- down from 222.9 million shipped this year, according to Omdia, ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required information ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For Electronics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Best Buy has the most visible website on Google's Page One search query results for consumer electronics searches, according to a study from Searchmetrics released this week. Amazon is second ...
- NutriBullet Targets New Years' Resolution Makers
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2020
The ads feature a BulletFit class with an instructor getting people amped by telling them to "push it" and "feel the blend." ...
- Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTT
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Parks Associates says 77% of smart TVs in broadband homes are now connected to the internet -- up from 62% in 2014 -- while 90% of U.S. broadband households own ...
- Automakers Use CES As Alternate January Auto Show
Drive Time, Tanya Gazdik - Monday, January 6, 2020
Audi will display "futuristic vision" vehicles like the Audi AI:ME while the Nissan Ariya Concept makes its North American debut. ...
- CES Startups Breakdown: Early Stage, Mostly Hardware, But Lots Of AI
Research Intelligencer, Joe Mandese - Sunday, January 5, 2020
More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing ...
- AT&T Should Name Companies That Received Location Data, Digital Rights Group Says
Digital News Daily, Wendy Davis - Tuesday, December 24, 2019
The EFF has asked a federal court to order AT&T to turn over information about how it previously treated customers' location data. ...
- Have You Crowdsourced A Pizza Oven Lately?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
FirstBuild's Rick Hasselbeck explains that the company's "makers," as they are called, are "nimble and scrappy. Anyone can come in off the streets with an idea." One day, someone wanted ...
- Amazon Driving Wedge Between Performance, Price Competition
Inside Performance, Laurie Sullivan - Wednesday, November 6, 2019
Amazon has the lowest prices of any online or brick-and-mortar retailer in one of the hottest product categories -- electronics. ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection company ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual World Cup sponsors (other than Heineken). ...
- Marketers Share Their Stories Of September 11, 2001
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Eighteen years later, marketers share their own stories of horror, disbelief, sadness, and even luck. ...
- Amazon TV Sets To Sell In The UK High Street
Around the Net In MAD London, Sean Hargrave - Thursday, September 5, 2019
The BBC is reporting that Amazon is to launch 4k television sets in the UK that will be sold in Currys PC World. ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Inside Performance, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network. ...
- Many 4KTV Owners Don't Use Advanced Content Features
Television News Daily, Wayne Friedman - Tuesday, May 7, 2019
While nearly 70% of U.S. TV homes have a smart TV, around 14% haven't connected those TV sets to their broadband connections. ...
- Thinking About Buying 8K TV Sets? No, You're Not
TV Watch, Wayne Friedman - Wednesday, May 8, 2019
Tech leads. But at some point, can we assume there will be a growing consumer media product glut? ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up to provide a true, omnichannel experience. "We have to stop marketing to customers like devices and cookies and start ...
- Samsung Introduces A TV Set That Lets You Watch Vertically, Aimed At Millennials
Marketing Daily, P.J. Bednarski - Monday, April 29, 2019
The 43-inch Sero is priced at about $1,600 in Korean currency, starting in May. It is not being made available in the U.S. yet. ...
- LG Electronics Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
LG Electronics has called a global media review. "Campaign" reveals that the incumbent outside the U.S., Havas Media, is not taking part in the process and is believed to have ...
- Rivian, An Electric Adventure Vehicle, And Its Outdoor Partners
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Rivian works with brand partners Alex Honnold, who won an Oscar after free-soloing El Capitan, and Ben Moon, an outdoor photographer. Parker will be with them in Puerto Rico on ...
- Future plc Expands Electronics Reach With Mobile Nations Acquisition
Publishers Daily, Melynda Fuller - Friday, March 1, 2019
With the deal, Future plc will acquire brands like Android Central, iMore, Windows Central and Thrifter,culling an additional monthly audience of over 40 million. ...
- TiVo Revenues Sink On Lower Pay TV Licensing Deals
Television News Daily, Wayne Friedman - Wednesday, February 27, 2019
Revenue licensing to U.S. pay TV providers sank 49% to $42.3 million. Total licensing deals, including deals to consumer electronics manufacturers, declined 37% to $72 million. TiVo does not report ...
