- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Ikea, Sonos Plan Next-Gen Lamp Speaker
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 28, 2021
Sonos and Ikea’s second-generation Symfonisk table lamp speaker features a more customizable design and comes in different styles. It will be available in Ikea’s U.S. stores and website and ...
- Microsoft Acquires Peer5 To Bolster Teams' Live Video Streaming
Inside Performance, Laurie Sullivan - Tuesday, August 10, 2021
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says. ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, and a second about how its complexity continues to grow. ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category grow ...
- Back-To-School Spending Rises, But Looks Different This Fall
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing materials as ...
- Parents Are Ready To Spend On Back-To-School Items, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 19, 2021
Most parents plan to shop this year, with a majority expecting to do so online, Mulberry finds. ...
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 2, 2021
Best Buy is launching Lively Smart, billed as the "simplest smartphone yet," designed to make seniors feel safer and more connected. ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected healt ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the first 24 hours of CES, according to an analysis released today by analytics firm Talkwalker. With 7,400 mentions, Samsu ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business und ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microsoft Teams, they will offer rapid access to the video-conferencing platf ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inche ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- Nintendo Halo Effect, Search Share Rises With Release Of Next-Gen PlayStation, Xbox
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while Xbox Series X's share of sear ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- Apple TV App Comes To Sony Smart TVs
Digital News Daily, Karlene Lukovitz - Thursday, October 15, 2020
The Apple TV app was already available on Apple devices, Amazon Fire TV, Roku, and LG, Samsung and Vizio TVs. ...
- Virtual Pay TV Streamer Philo Inks Best Buy Promo Deal
Television News Daily, Wayne Friedman - Friday, September 25, 2020
New subscribers can get a free month of Philo with a qualifying Best Buy purchase, and a Philo subscription through Best Buy with 50% off their first month's bill. ...
- Try, Try Again: Samsung Unveils Its New $2,000 Folding Phone
Marketing Daily, P.J. Bednarski - Tuesday, September 1, 2020
Samsung is now taking orders for the most expensive smartphone on the market that updates and improves the phone whose introduction last year was one hot mess. The Galaxy ...
- Identity As A Strategy: Planning The Cookie-less Future
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global Director of Digital Activation at H ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoi ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Google Can't Shake Privacy Suit Over 'Vanity Searches'
Digital News Daily, Wendy Davis - Monday, June 8, 2020
Siding against Google, a federal judge in California has refused to dismiss a 10-year-old class-action complaint alleging the company violated people's privacy by transmitting their search queries to
publishers. ...
