2109 search results for
  • Mobile Users Want Internet, Maps, And Local Search
    According to a new mobile consumer study conducted by The Kelsey Group with ConStat, 44.7 percent of U.S. mobile phone users surveyed say a mobile phone with better Internet capabili ...
  • Sony Changes Gears In U.S. PS3 Campaign
    As the 40GB PlayStation 3 goes on sale here, complete with built-in Wi-Fi and Blu-ray, Sony Computer Entertainment America is supporting the launch with a massive new ad campaign. A ...
  • LG's Twist On Appliance Upgrades: Do It For The Heck Of It
    [Electronics] The campaign derives from internal research suggesting that consumers are frequently upgrading instead of waiting for their appliances to go gentle into that good night. "We wanted to ta ...
  • Nintendo CMO Will Have To Fill Some Profitable Shoes
    [Electronics] Cammie Dunaway faces challenges--but could give the company a much-needed talent boost because veteran marketing executives who decided not to follow Nintendo to San Francisco contributed to soaring profit ...
  • RAY OF HYPE The picture is still murky after HD format wars
    In the summer of 2002, the heads of the major home-entertainment divisions convened on the Warner Bros. lot in Burbank, Calif., to kick around ideas for a high-definition version ...
  • Is the Wii Fit?
    When Nintendo rolled out its long anticipated exercise peripheral the Wii Fit, marketers pitched it as the ultimate couch-potato killer. But the expectations inside the game developers' community are mu ...
  • Red Herring
    Hire a high-profile Hollywood film director for your TV creative. Cast a Catherine Zeta-Jones look-alike starlet as a spy-superhero-action-star leading lady. Then bombard the Internet and TV with all mann ...
  • 10 Things You Need to Know About Gadgets
    10 Things You Need to Know About Gadgets ...
  • Sony Might Be Lost
    Not all of 2008 will be rosy. Just take Sony. This once vaunted gadget-maker, which brought us everything from the transistor radio to the Walkman, is facing an almost unfathomab ...