- Companies Use Data To 'Track, Confuse, Trick And Exploit,' Watchdogs Tell FTC
Raw, Wendy Davis - Wednesday, October 27, 2021
Advocacy groups are urging the FTC to pass privacy rules affecting "the entire life cycle of data." ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable Tech tells the FTC, describing thr ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech company NaviStone over its tracking technology, which allegedly collected data from her aft ...
- Biden Taps Privacy Expert Bedoya For FTC
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Bedoya, who is founding director of the Center on Privacy & Technology at Georgetown Law, is probably best known for proposing curbs on the use of facial-recognition software. ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Inside Performance, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data c ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it says will allow users to "delete all traces" of "sneaky third-party cookies" -- including so-called supercookies, which ad compani ...
- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, August 3, 2021
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an appellate court to intervene in t ...
- New Bill Would Ban Behavioral Targeting Of Minors
PolicyBlog, Wendy Davis - Thursday, July 29, 2021
The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads ...
- Most Companies Cure California Privacy Violations After Notices, AG Says
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Three out of four businesses that received warning letters for failure to comply with California's broad privacy law cured the violations within 30 days, according to a new report ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering available on LiveRamp Data Marketplace. ...
- California Requires Companies To Honor Opt-Outs Sent Through 'Global Privacy Control'
Digital News Daily, Wendy Davis - Wednesday, July 14, 2021
"Opting out of the sale of personal information should be easy for consumers," California's attorney general states in a new guide to the privacy law. ...
- The eBay Of Data Ready To Expand Into Other Markets
Inside Performance, Laurie Sullivan - Monday, July 12, 2021
"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder and CEO of Narrative. "They provide a software platform to complete the transaction." ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, according to
multiple reports. ...
- Google Works With EU Regulators To Remove User-Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Google is under pressure from privacy regulators to rid third-party cookies from the process of ad targeting. The commitments include Google giving regulators at least 60 days notice before removi ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparency moves. ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
PolicyBlog, Wendy Davis - Thursday, May 27, 2021
"Apple's update goes beyond any legitimate protection of users' privacy interests," two professors write in a report funded by Facebook. ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend its ability to send data about European users to U.S. computer servers, something the ad industry has been struggli ...
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2021
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to a defined event such as ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government and have taken matters into the ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
A newly introduced federal privacy bill that would limit agencies' ability to purchase infromation from data brokers is drawing support from the ad industry self-regulatory group NAI. ...
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
"These business models really incentivize endless vacuuming up of data," Lina Khan told the Senate Commerce Committee Wednesday. ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
Digital News Daily, Wendy Davis - Friday, April 2, 2021
Google is asking a federal judge to reconsider her recent decision allowing Chrome users to proceed with a claim that the company engaged in larceny by collecting their personal informati ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting Ads
Digital News Daily, Wendy Davis - Monday, March 22, 2021
A broad coalition of advocacy groups and Big Tech critics are seeking to prohibit Google and Facebook from "surveillance advertising," which the organizations describe as ad targeting based on extensi ...
