Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to ...

The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsider ...

The company's tech aims to reach high-intent audiences with contextual targeting, meaning that ads appear near content that's appealing to certain audience segments. ...

Changes to how Apple handles the IDFA have brands talking. Every app publisher must now ask users to enable IDFA sharing via an ominous prompt that warns of tracking "across ...

Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...

Apple has become somewhat of a barometer for how the COVID-19 pandemic affects different parts of the country -- and the start and stop cycle of re-openings in various regi ...

Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collection, ...

Apple's upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. ...

The final proposed regulations retain a provision requiring companies to honor global do-not-sell requests, including those sent through browser controls. ...

"Maine's Law is guided by the urgent need to safeguard the privacy of Internet consumers," Attorney General Aaron Frey tells a federal judge. ...

"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the broader ad market," ANA CEO Bob ...

Many educational technology services, including those involved in distance learning, have inconsistent privacy and security standards, lawmakers tell the FTC. ...

A California advocacy group has gathered more than 900,000 signatures for a new ballot initiative that could toughen the state's existing privacy law. ...

Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...

Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...

"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important matter of managing the novel coronavirus," ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups ...

The newest round of proposed regulations to the California Consumer Privacy Act includes some revisions that privacy advocates had sought. ...

Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, according to court papers filed Fri ...

A new proposal by California Attorney General Xavier Becerra would narrow the definition of "personal information." ...

A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. ...

The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, Mattel, and DreamWorks, for allegedly tracking ...

Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to survive," the ANA and 4As ...

Adblock Plus and other ad blockers that whitelist ads from paying companies engage in deceptive and unfair practices, Senator Ron Wyden (D-Oregon) says in a letter to the FTC. ...

Mozilla's latest version of the Firefox browser, released this week, is now automatically blocking device fingerprinting -- a controversial tracking technique used by some ad companies but widely condemned by ...

California shouldn't enforce the state's sweeping new privacy law until January of 2022, the U.S. Chamber of Commerce urges. ...

California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure will ...

"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 Media Trends & Predictions" report, which ...

"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken by ...

A standardized identifier can improve people's online experiences by limiting the number of times they are served the same ad, and cutting down on the time it takes material to ...