"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed by the adtech ecosystem," Consumer Reports states. ...

Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...

Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...

Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...

Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. ...

"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also require companies to allow consumers to access, edit and delete data about ...

Apple's decision to delay the debut of its anti-tracking feature in the next operating system should be interpreted as forgoing its plans. ...

Apple said Thursday it will delay rolling out a setting that would have prevented app developers from tracking iPhone users without their explicit consent. ...

Apple plans to delay the enforcement of a change to its next mobile operating system, iOS 14, that will upend how ads are targeted on iPhones and iPads. The next ...

Former Democratic presidential candidate Andrew Yang is supporting a controversial ballot initiative that would revise the state's already broad privacy law. ...

Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to ...

The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsider ...

The company's tech aims to reach high-intent audiences with contextual targeting, meaning that ads appear near content that's appealing to certain audience segments. ...

Changes to how Apple handles the IDFA have brands talking. Every app publisher must now ask users to enable IDFA sharing via an ominous prompt that warns of tracking "across ...

Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...

Apple has become somewhat of a barometer for how the COVID-19 pandemic affects different parts of the country -- and the start and stop cycle of re-openings in various regi ...

Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collection, ...

Apple's upcoming operating system, iOS14, will offer new privacy features, including one that could make it harder for ad-tech companies to track users. ...

The final proposed regulations retain a provision requiring companies to honor global do-not-sell requests, including those sent through browser controls. ...

"Maine's Law is guided by the urgent need to safeguard the privacy of Internet consumers," Attorney General Aaron Frey tells a federal judge. ...

"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the broader ad market," ANA CEO Bob ...

Many educational technology services, including those involved in distance learning, have inconsistent privacy and security standards, lawmakers tell the FTC. ...

A California advocacy group has gathered more than 900,000 signatures for a new ballot initiative that could toughen the state's existing privacy law. ...

Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...

Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...

"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important matter of managing the novel coronavirus," ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups ...

The newest round of proposed regulations to the California Consumer Privacy Act includes some revisions that privacy advocates had sought. ...

Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, according to court papers filed Fri ...

A new proposal by California Attorney General Xavier Becerra would narrow the definition of "personal information." ...