- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, according to
multiple reports. ...
- Google Works With EU Regulators To Remove User-Tracking Technology
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Google is under pressure from privacy regulators to rid third-party cookies from the process of ad targeting. The commitments include Google giving regulators at least 60 days notice before removi ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparency moves. ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
PolicyBlog, Wendy Davis - Thursday, May 27, 2021
"Apple's update goes beyond any legitimate protection of users' privacy interests," two professors write in a report funded by Facebook. ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend its ability to send data about European users to U.S. computer servers, something the ad industry has been struggli ...
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2021
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to a defined event such as ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government and have taken matters into the ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
A newly introduced federal privacy bill that would limit agencies' ability to purchase infromation from data brokers is drawing support from the ad industry self-regulatory group NAI. ...
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
"These business models really incentivize endless vacuuming up of data," Lina Khan told the Senate Commerce Committee Wednesday. ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
Digital News Daily, Wendy Davis - Friday, April 2, 2021
Google is asking a federal judge to reconsider her recent decision allowing Chrome users to proceed with a claim that the company engaged in larceny by collecting their personal informati ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting Ads
Digital News Daily, Wendy Davis - Monday, March 22, 2021
A broad coalition of advocacy groups and Big Tech critics are seeking to prohibit Google and Facebook from "surveillance advertising," which the organizations describe as ad targeting based on extensi ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Inside Performance, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said Mano Pillai, LiveIntent chief product offi ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosystem. The Trade Desk is one company that some experts believe will benefit from the change.With Google FLoC, bran ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the former Tacoda. ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
