Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads a ...

Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...

A recent privacy survey finds 62% of businesses don't tell customers about ad trackers collecting their data, and 55% of 1,220 business leaders polled believe their company has well-defined a ...

"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CIO. "it's like Instagram not knowing who you are every time you open the app and trying to gue ...

Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...

In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...

Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...

Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...

Despite pushback from the ad industry, Apple plans to move forward early next year with new privacy settings that will require app developers to obtain users' consent before tracking f ...

A privacy group led by prominent activist Max Schrems has filed complaints against Apple in Germany and Spain, for allegedly enabling app developers to track iPhone users for ad purpo ...

Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...

Many businesses in the online ad ecosystem are extending rights set out by California's privacy law to consumers in all jurisdictions, a survey released Thursday by the IAB suggests. ...

IAB calls for "collective development of technical standards and operating practices" by browser and operating system developers. ...

"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed by the adtech ecosystem," Consumer Reports states. ...

Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...

Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...

Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...

Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. ...

"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also require companies to allow consumers to access, edit and delete data abo ...

Apple's decision to delay the debut of its anti-tracking feature in the next operating system should be interpreted as forgoing its plans. ...

Apple said Thursday it will delay rolling out a setting that would have prevented app developers from tracking iPhone users without their explicit consent. ...

Apple plans to delay the enforcement of a change to its next mobile operating system, iOS 14, that will upend how ads are targeted on iPhones and iPads. The ne ...

Former Democratic presidential candidate Andrew Yang is supporting a controversial ballot initiative that would revise the state's already broad privacy law. ...

Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data ...

The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsid ...

The company's tech aims to reach high-intent audiences with contextual targeting, meaning that ads appear near content that's appealing to certain audience segments. ...

Changes to how Apple handles the IDFA have brands talking. Every app publisher must now ask users to enable IDFA sharing via an ominous prompt that warns of tracking "acro ...

Google will begin enforcing a policy prohibiting the promotion of products or services marketed or targeted to track or monitor another person or their activities without their authorization. ...

Apple has become somewhat of a barometer for how the COVID-19 pandemic affects different parts of the country -- and the start and stop cycle of re-openings in various regi ...

Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collectio ...