- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
Digital News Daily, Wendy Davis - Friday, April 2, 2021
Google is asking a federal judge to reconsider her recent decision allowing Chrome users to proceed with a claim that the company engaged in larceny by collecting their personal informati ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Big Tech Critics Seek To Prohibit Facebook And Google From Microtargeting Ads
Digital News Daily, Wendy Davis - Monday, March 22, 2021
A broad coalition of advocacy groups and Big Tech critics are seeking to prohibit Google and Facebook from "surveillance advertising," which the organizations describe as ad targeting based on extensi ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Inside Performance, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said Mano Pillai, LiveIntent chief product offi ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. ...
- L'Oreal Vs. Google: The Impact Of Privacy On Consumers, Brands, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable for the long term with rega ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosystem. The Trade Desk is one company that some experts believe will benefit from the change.With Google FLoC, bran ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Google's New Approach Still Relies On Tracking, Raises Privacy Concerns
Digital News Daily, Wendy Davis - Wednesday, March 3, 2021
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the former Tacoda. ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their behalf. But not all companies cover ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracking by telling them that tracking will result in "ads that are more personalized" and will also "support business ...
- Apple CEO Calls For Reform To 'Data Exploitation' Industry
PolicyBlog, Wendy Davis - Thursday, January 28, 2021
"If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise," Apple CEO Tim Co ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads a ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers about ad trackers collecting their data, and 55% of 1,220 business leaders polled believe their company has well-defined a ...
- Facebook Places Newspaper Ads Slamming Apple's IDFA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
"Brands and consumers both lose to Apple," said Conor Ryan, StitcherAds CIO. "it's like Instagram not knowing who you are every time you open the app and trying to gue ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-first attribution company, as shifts in privacy policies and regulations take hold. ...
