Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...

"Businesses should not be penalized under the CCPA for current conduct or activities when their attention is rightfully focused on the dire and important matter of managing the novel coronavirus," ...

"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other groups ...

The newest round of proposed regulations to the California Consumer Privacy Act includes some revisions that privacy advocates had sought. ...

Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, according to court papers filed Fri ...

A new proposal by California Attorney General Xavier Becerra would narrow the definition of "personal information." ...

A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. ...

The mother of a 5-year-old YouTube viewer has no grounds to sue the online video company or channel operators including Hasbro, the Cartoon Network, Mattel, and DreamWorks, for allegedly tracking ...

Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to survive," the ANA and 4As ...

Adblock Plus and other ad blockers that whitelist ads from paying companies engage in deceptive and unfair practices, Senator Ron Wyden (D-Oregon) says in a letter to the FTC. ...

Mozilla's latest version of the Firefox browser, released this week, is now automatically blocking device fingerprinting -- a controversial tracking technique used by some ad companies but widely condemned by ...

California shouldn't enforce the state's sweeping new privacy law until January of 2022, the U.S. Chamber of Commerce urges. ...

California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure will ...

"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 Media Trends & Predictions" report, which ...

"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken by ...

A standardized identifier can improve people's online experiences by limiting the number of times they are served the same ad, and cutting down on the time it takes material to ...

A privacy framework unveiled Monday by Senate Democrats would grant consumers the right to control data about themselves, including the right to delete data and restrict the transfer of informat ...

An expert's tests of the top 500 most-used sites showed at least a third likely fingerprint computers, phones without users' knowledge, for ad tracking and other purposes, reports the tech ...

The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers. ...

Comscore has teamed with Adobe Audience Manager, Google Display & Video 360, and Oracle Data Cloud ...

The solution is intended to standardize data collection and improve privacy settings to give consumers greater control over the type of data companies use to target them with ads. The ...

Google and other companies reportedly are urging California lawmakers to revise the landmark privacy law by allowing companies to continue to collect data for targeted advertising, even when users opt ...

"The fact that the mechanism for adult site tracking is so similar to, say, online retail should be a huge red flag," said one observer. ...

The Manifest V3 for Chrome extension will be released in late July or early August, according to one report. ...

"We feel that the time is right for the next step in stronger online protections for everyone," Firefox Senior Vice President Dave Camp writes. ...

The program mirrors the DAA's longstanding AdChoices privacy initiative -- which relies on icons to inform consumers about advertisers' use of tracking data. ...

Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. ...

The proposed bill would enable consumers to make a "one-time choice" not to have their data collected and sold, Sen. Josh Hawley said at a hearing Tuesday. ...

Privacy has become a new buzzword for Google CEO Sundar Pichai, but on Friday it became apparent that the company collects so much more data across its network of services ...

Ahead of May's EU elections, Twitter has rolled out political ad-tracking tools, "The Telegraph" reports. From May, the paper reports, political advertisers will need to apply for a certificate to ...