Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them? ...

"Being able to build a brand from scratch is truly every marketer's dream," Eastman said. "It's a unique opportunity to be with a company that's already proved its value." ...

Intellectual property rights are apparently not sacred in the TV business, where the copycatting of shows is something of a tradition. ...

What Toobin showed is that proper preparation can bring you back into the public eye to redeem yourself. ...

Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...

Links from these top publishers are rated as extremely valuable, according to Moz's Domain Authority. ...

As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...

Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...

How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...

Howard Rubenstein, an influential public relations pro who is best known for representing media industry moguls such as Rupert Murdoch as well as high-profile business executives like the Trumps, di ...

B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...

The deal is designed to help scale both companies' offerings. Lambert, based in Detroit, has taken an undisclosed investment stake in 9thWonder and absorbed its internal PR Unit in Hous ...

A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond? ...

The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...

Many of the game's 2,200 questions are about television, and television commercials -- from the 1950s through the 1970s. ...

PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and machine-learning technologies. ...

Agency veteran Elizabeth Rosenberg is hanging out her own shingle. Her new firm is called “The Good Advice Company,” a marketing and communications consultancy that advises agencies, brands and startups.&nbs ...

Political ads are the least of the problem when it comes to Facebook's use as a misinformation vehicle - -and banning them for one week is particularly useless, says t ...

Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will contin ...

Handing the Trump administration a defeat, a federal appellate court has upheld an order requiring the White House press secretary to restore journalist Brian Karem's press credentials. ...

"We recognize that our leadership is not where it should be in terms of diversity," according to Honda. ...

PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their interactions with reporters. ...

The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. ...

Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connects freelance communications professionals and marketing talent with brands, agencies and individuals, on Tuesday. ...

On Monday, Trump leveled his most pointed rebukes yet at the White House press corps. ...

Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...

If you can beat zombie apocalypses, you can beat this. That's what the stars of AMC Networks' shows such as "The Walking Dead," "Breaking Bad," and "Better Call Saul" se ...

An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...

Their shocking decision to quit senior royal life has much to do with taking control over the media they speak to. ...

Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed close ...