- How A Travel PR Agency Stepped Up To Pandemic
Marketing Insider, Harvey Chipkin - Friday, January 15, 2021
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...
- Obit: Media Mogul Publicist Howard Rubenstein, Dead At 88
MediaDailyNews, Joe Mandese - Wednesday, December 30, 2020
Howard Rubenstein, an influential public relations pro who is best known for representing media industry moguls such as Rupert Murdoch as well as high-profile business executives like the Trumps, di ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- PR Firm Lambert & Co. And Ad Shop 9thWonder Form Joint Venture
Mediapsssst, Richard Whitman - Tuesday, December 8, 2020
The deal is designed to help scale both companies' offerings. Lambert, based in Detroit, has taken an undisclosed investment stake in 9thWonder and absorbed its internal PR Unit in Hous ...
- Can AI Write? Firm Uses Technology To Create Email Subject Lines
Email Insider, Ray Schultz - Wednesday, November 25, 2020
A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond? ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...
- Trivia Game Packs Baby Boomer Memories In A Cigar Box
TVBlog, Adam Buckman - Friday, October 23, 2020
Many of the game's 2,200 questions are about television, and television commercials -- from the 1950s through the 1970s. ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Agency Veteran Rosenberg Offers 'Good Advice'
People on the Move, Steve McClellan - Tuesday, September 29, 2020
Agency veteran Elizabeth Rosenberg is hanging out her own shingle. Her new firm is called “The Good Advice Company,” a marketing and communications consultancy that advises agencies, brands and startups.&nbs ...
- Liberal Watchdog: Facebook Pre-Election Ad Ban Is Counterproductive 'Stunt'
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
Political ads are the least of the problem when it comes to Facebook's use as a misinformation vehicle - -and banning them for one week is particularly useless, says t ...
- LG Electronics Retains WPP For Global PR, Corp. Comm. Duties
Accounts on the Move, Steve McClellan - Tuesday, August 25, 2020
Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will contin ...
- White House Must Restore Journalist's Press Pass, Court Says
Digital News Daily, Wendy Davis - Friday, June 5, 2020
Handing the Trump administration a defeat, a federal appellate court has upheld an order requiring the White House press secretary to restore journalist Brian Karem's press credentials. ...
- Honda, Toyota, GM, Nissan React To Racial Injustice, Pledge Changes
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
"We recognize that our leadership is not where it should be in terms of diversity," according to Honda. ...
- Don't Kill PR People --- A Flesh Wound Is Sufficient
MediaDailyNews, George Simpson - Thursday, May 21, 2020
PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their interactions with reporters. ...
- TV P.R. Departments Gripped By Embargo-Mania
TVBlog, Adam Buckman - Thursday, May 21, 2020
The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. ...
- Adland Entrepreneur Banks On Creative Collaborations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connects freelance communications professionals and marketing talent with brands, agencies and individuals, on
Tuesday. ...
- Pandemic Takes Backseat To Trump At Monday News Briefing
TVBlog, Adam Buckman - Wednesday, April 15, 2020
On Monday, Trump leveled his most pointed rebukes yet at the White House press corps. ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...
- AMC Stars Have Got Your Back In 'We're With You' Campaign
MediaDailyNews, Joe Mandese - Friday, April 3, 2020
If you can beat zombie apocalypses, you can beat this. That's what the stars of AMC Networks' shows such as "The Walking Dead," "Breaking Bad," and "Better Call Saul" se ...
- Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...
- Harry And Meghan Quit To Cut Tabloid Ties
London Blog, Sean Hargrave - Thursday, January 9, 2020
Their shocking decision to quit senior royal life has much to do with taking control over the media they speak to. ...
- Who Won 2019's Political PR Race? (Hint: She's Not Even Running)
Red, White & Blog, Joe Mandese - Thursday, January 2, 2020
Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed close ...
- Connections Between SEO And Timing Of Press Releases
Inside Performance, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly magnify the effect of SEO. ...
- Brands Should Mind Timing When Sending Releases
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2019
"Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal. ...
- Prince Andrew's Interview Was An Avoidable Train Wreck
London Blog, Sean Hargrave - Monday, November 18, 2019
Even if he felt compelled to do it, what about some contrition and empathy? ...
- Newswire Moves Into Earned Media Managed Services
Inside Performance, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strat ...
- Batch And Blast PR: Why Reporters Ignore Public Relations Emails
Email Insider, Ray Schultz - Thursday, September 19, 2019
Emails are seen as useless when they contain overt marketing and have unclear subject lines, PR Newswire finds in a study. ...
- Obit: Pioneering Cable TV PR Exec Arthur Sando, Dead At 71
MediaDailyNews, Joe Mandese - Friday, September 6, 2019
Arthur Sando, a pioneering public relations executive who may best be known for being the mouthpiece for the "mouth of the South," Ted Turner, died Sept. 3. He was ...
- Thatcher's PR Guru, Tim Bell, Dies Aged 77
Around the Net In MAD London, Sean Hargrave - Tuesday, August 27, 2019
Tim Bell has died, "The Guardian" reports. The founder of the Bell Pottinger PR agency was made famous for the "Labour isn't working" ads that played a part in getti ...
- Nike Navigates Flag Flap, China's Chiding
Marketing Daily, Sarah Mahoney - Tuesday, July 2, 2019
Nike yanked the shoe featuring an image of the Betsy Ross flag after spokesperson Colin Kaepernick told company execs some see that flag as offensive. ...