A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond? ...

The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...

Many of the game's 2,200 questions are about television, and television commercials -- from the 1950s through the 1970s. ...

PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and machine-learning technologies. ...

Agency veteran Elizabeth Rosenberg is hanging out her own shingle. Her new firm is called “The Good Advice Company,” a marketing and communications consultancy that advises agencies, brands and startups.&nbs ...

Political ads are the least of the problem when it comes to Facebook's use as a misinformation vehicle - -and banning them for one week is particularly useless, says t ...

Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will contin ...

Handing the Trump administration a defeat, a federal appellate court has upheld an order requiring the White House press secretary to restore journalist Brian Karem's press credentials. ...

"We recognize that our leadership is not where it should be in terms of diversity," according to Honda. ...

PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their interactions with reporters. ...

The mere sight of the word "embargo" on a press release about a new TV show poisons the atmosphere right away. ...

Entrepreneur Lara Vandenberg plans to launch Publicist, an online marketplace that connects freelance communications professionals and marketing talent with brands, agencies and individuals, on Tuesday. ...

On Monday, Trump leveled his most pointed rebukes yet at the White House press corps. ...

Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...

If you can beat zombie apocalypses, you can beat this. That's what the stars of AMC Networks' shows such as "The Walking Dead," "Breaking Bad," and "Better Call Saul" se ...

An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...

Their shocking decision to quit senior royal life has much to do with taking control over the media they speak to. ...

Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed close ...

The 2019 Press Release Benchmark Report is relevant to search marketers because volumes of syndicated and editorial articles that news releases produce can significantly magnify the effect of SEO. ...

"Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal. ...

Even if he felt compelled to do it, what about some contrition and empathy? ...

The managed service focuses on performance-based marketing and is aimed at turning news into earned media to increase brand awareness, says Charlie Terenzio, Newswire's new director of earned media strat ...

Emails are seen as useless when they contain overt marketing and have unclear subject lines, PR Newswire finds in a study. ...

Arthur Sando, a pioneering public relations executive who may best be known for being the mouthpiece for the "mouth of the South," Ted Turner, died Sept. 3. He was ...

Tim Bell has died, "The Guardian" reports. The founder of the Bell Pottinger PR agency was made famous for the "Labour isn't working" ads that played a part in getti ...

Nike yanked the shoe featuring an image of the Betsy Ross flag after spokesperson Colin Kaepernick told company execs some see that flag as offensive. ...

DiGuido was CEO of both BigFoot Interactive and Zeta Interactive. Now he's applying the email science to public relations. ...

A+P is launching Allison Advisory to expand the MDC Partners PR shop's "perception-management" services into business transformations, international expansion and risk mitigation. ...

The practice will be headed by Corey Martin, who joined the agency in 2016 from Allison + Partners, part of MDC Partners. ...

"Kraft Now. Pay Later" store in D.C. area to be open Jan. 16-20, while Nestle Waters will help organize volunteer clean-ups in national parks. ...