Firms that focus on the technology industry were especially optimistic about growth. ...

If Greta Thunberg is right and climate summits are nothing more than "PR events," then maybe it's time marketing pros take some ownership for it. ...

Some 65% of executives citie the function in their list of top five needs. ...

Facebook has made more than its share of questionable privacy decisions in its 18-year history, but one of its biggest mistakes may have been to allow developers to obtain informati ...

Southwest Airlines canceled more than 2,000 flights Friday through Sunday, and the disruption continued into Monday with about 337 flights canceled so far today. “The company blamed the cancellations ...

CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York Times. Facebook denies it has chang ...

A Facebook program known as XCheck gives millions of celebrities, politicians and other high-profile users special treatment. ...

MediaKits, a new creator-first data analytics company, has updated the decades-old media kit, or press kit, for influencers, musicians, and athletes. ...

The most ironic part of the media imagery surrounding the Taliban's political takeover of Afghanistan is that unlike the U.S., theirs was a peaceful transition of power -- at lea ...

Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them? ...

"Being able to build a brand from scratch is truly every marketer's dream," Eastman said. "It's a unique opportunity to be with a company that's already proved its value." ...

Intellectual property rights are apparently not sacred in the TV business, where the copycatting of shows is something of a tradition. ...

What Toobin showed is that proper preparation can bring you back into the public eye to redeem yourself. ...

Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...

Links from these top publishers are rated as extremely valuable, according to Moz's Domain Authority. ...

As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...

Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...

How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...

Howard Rubenstein, an influential public relations pro who is best known for representing media industry moguls such as Rupert Murdoch as well as high-profile business executives like the Trumps, di ...

B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...

The deal is designed to help scale both companies' offerings. Lambert, based in Detroit, has taken an undisclosed investment stake in 9thWonder and absorbed its internal PR Unit in Hous ...

A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond? ...

The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...

Many of the game's 2,200 questions are about television, and television commercials -- from the 1950s through the 1970s. ...

PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and machine-learning technologies. ...

Agency veteran Elizabeth Rosenberg is hanging out her own shingle. Her new firm is called “The Good Advice Company,” a marketing and communications consultancy that advises agencies, brands and startups.&nbs ...

Political ads are the least of the problem when it comes to Facebook's use as a misinformation vehicle - -and banning them for one week is particularly useless, says t ...

Following a multi-agency competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will contin ...

Handing the Trump administration a defeat, a federal appellate court has upheld an order requiring the White House press secretary to restore journalist Brian Karem's press credentials. ...

"We recognize that our leadership is not where it should be in terms of diversity," according to Honda. ...