- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Giv ...
- Ad Blocking Wanes, Though Ad Relevance Is Still A Top Complaint
Publishing Insider, Rob Williams - Friday, August 21, 2020
The lower adoption rate is good for publishers, even as they work to diversify their revenue away from online display advertising. ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The technologies expected to most significantly impact marketers' ability to respond and adapt to emerging trends include advanced supply-side bidding, ad blocking, identity resolution, brand safety, ad verification and viewabil ...
- Will Media Buyers Heed Vice's Plea About Racial Blocklisting?
Publishing Insider, Rob Williams - Friday, June 26, 2020
Vice Media called attention to more "blocklisting" - as the focus shifts to racism, police brutality and mass protests. It is asking advertisers to reject the practice and support journal ...
- Ad-Blocking Tool 'Seriously Threatened' By Recent Decision, EFF Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, May 22, 2020
A recent decision in a battle between two security vendors "seriously threatens" the availability of Privacy Badger, an anti-tracking and ad-blocking tool offered by the Electronic Frontier Foundation, the gro ...
- ANA Urges Federal Lawmaker To Oppose California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, May 21, 2020
"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the broader ad market," ANA CEO B ...
- Google Cracks Down On Battery- And Data-Draining Ads In Chrome
Digital News Daily, Laurie Sullivan - Thursday, May 14, 2020
Google's Chrome browser plans to start blocking ads that take too many resources to serve up after discovering some drain the battery or eat up network data without the us ...
- Is This The Start Of COVID-19 News Fatigue?
London Blog, Sean Hargrave - Monday, April 20, 2020
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue. ...
- Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2020
Advertisers will see a decline in ad inventory in the short term, but will have target audiences in the long term, said Sunil Karkera, global head of TCS Interactive, ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, which are most likely to drive consumers to install ad blockers. The study was released Thursday, a day aft ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
MediaDailyNews, Joe Mandese - Thursday, February 6, 2020
More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough. ...
- One In Six Worldwide Users Currently Blocking Ads
Research Intelligencer, Joe Mandese - Thursday, February 6, 2020
One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers. ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two years, according to one publisher. ...
- Blockthrough Acquires Uponit A Year After PageFair, Consolidates Ad-Blocking Technology
Digital News Daily, Laurie Sullivan - Friday, January 24, 2020
Blockthrough, which touts the ability to help publishers recover ad revenue from ad blocking, continues to consolidate the market with its latest acquisition of Uponit. ...
- FTC Urged To Investigate AdBlock Plus Whitelist
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Adblock Plus and other ad blockers that whitelist ads from paying companies engage in deceptive and unfair practices, Senator Ron Wyden (D-Oregon) says in a letter to the FTC. ...
- Ruling Threatens Ad-Blocking Tools, Says Digital Rights Group
Digital News Daily, Wendy Davis - Tuesday, November 12, 2019
A recent appellate decision in a lawsuit involving cybersecurity company Malwarebytes could threaten ad-blocking tools, including the Electronic Frontier Foundation's "Privacy Badger," the digital
rights group argues. ...
- How Ann Summers Tackled Hijacked Ads
Inside Performance, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but al ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still face challenges in hitting paid-search volume targets, accurate attribution and leveraging audience data with ecommerce, according to Marin Software ...
- Next Google Chrome Browser Version To Increase Data Protection
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 25, 2019
The Manifest V3 for Chrome extension will be released in late July or early August, according to one report. ...
- Gen Z Believe 'Intrusive' Digital Advertising Will Not Improve
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
The company behind AdBlock Plus has commissioned research from YouGov which shows half of 18- to-24-year-olds believe advertising will continue to be "invasive" in the future and only a thi ...
- Ad Blocking Is Decreasing, But Its Impact Is Worse
London Blog, Sean Hargrave - Monday, May 13, 2019
Ad blocking is down -- but the amount it costs publishers is up by a third in just a year. ...
- Ad-Blocking Rates Fall, But Publisher Impact Rises
Around the Net In MAD London, Sean Hargrave - Friday, May 10, 2019
AOP research has found that ad-blocking rates are falling but because overall traffic is increasing, publisher losses have risen to a median of nearly a million pounds per year, "Mobi ...
- Are Netflix And The Streamers The New Ad Blockers?
London Blog, Sean Hargrave - Tuesday, April 9, 2019
Ad blocking is remaining constant, but researchers are finding that consumers now take out subscriptions to avoid the ads. ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate
Digital News Daily, Wendy Davis - Wednesday, April 3, 2019
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief policy officer of the controversial ad-blocking browser Brave, allege in a complaint filed with privacy authorities in Irel ...
- Secret clickbait tricks all marketers wish they knew
MAD London, Antoni Swidlicki - Tuesday, March 5, 2019
Clickbait is not always the poor cousin of serious content -- sensationalist headlines are there to grab attention. ...
- Ad-blocking Keeps L'Oreal's Karp McHugh Up At Night
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Find out why. Plus, she proposes the idea that "transparency needs to lead the way. There's no reason not to be transparent, right?" ...
- Two-Thirds Of Ad Blockers Installed Only On Desktop
Research Intelligencer, Joe Mandese - Monday, January 28, 2019
Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on mobile devices is much less likel ...
- Google May Weaken Ad Blockers, But Too Early For Publishers To Rejoice
Publishing Insider, Rob Williams - Monday, January 28, 2019
Google's proposed changes likely will spur ad-blocking companies to redesign their software. That will make ad-blocking a continued problem for web publishers that depend on display ads for revenue. ...
- Google Chrome Changes Could Weaken Ad Blockers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 24, 2019
Google has proposed changes to its open-source browser Chromium, on which Chrome is based, sending many third-party developers of ad blockers back to the drawing board to make changes.
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