- Engagement Labs, Dstillery Team To Target WOM Influencers
Mediapsssst, Richard Whitman - Monday, February 22, 2021
Under the new agreement, the partners will integrate proprietary data about off-line WOM communications from the Engagement Labs analytics platform with Dstillery's AI-based anonymous consumer
database. ...
- TV Show Discovery: On-Air Promos, Word-of-Mouth Still Strong, Social Media Growing
Television News Daily, Wayne Friedman - Friday, January 29, 2021
A recent TiVo survey found 53% of respondents discovered new TV shows from commercials airing in other TV shows, while 46% said new show suggestions came from "word of mou ...
- Biden Word-of-Mouth Sentiment Turns Positive For First Time
Marketing Politics Weekly, Ed Keller - Monday, October 19, 2020
Joe Biden is being talked about slightly more positively than negatively for the first time during the campaign, according to Engagement Labs' latest three-week rolling average. Biden has a "n ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a ye ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstillery to better target word-of-mouth audiences for entertainment marketers. ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice a ...
- Marshmallow Treat + Marshmellow DJ = Marketing Success Story
MAD, Larissa Faw - Friday, January 24, 2020
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfected his version of s'mores. Then the hard part came: marketing the product. ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider ...
- Yext, Nextdoor Help Improve Local Business Experience
Inside Performance, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts to their Nextdoor Business Pages. The facts include locations, contact information, hours of operation and more. ...
- Word-of-Mouth On Social Media Influences Behavior
Marketing Daily, Tanya Gazdik - Tuesday, August 13, 2019
Both word-of-mouth and the example of others are two of the most powerful sources in social learning. ...
- How Brands Can Thrive Amid Consumer Distrust
MediaDailyNews, Brad Fay, Graeme Hutton - Monday, August 12, 2019
UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives. ...
- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. ...
- Who Told You That?
Research Brief, Jack Loechner - Friday, October 5, 2018
83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consume ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop. ...
- Betty Crocker, Goya Lead Latest Social Influencer Rankings
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2018
Pillsbury, Frito-Lay among biggest gainers; General Mills, Dole, Kellogg's and Kraft drop from top 10. ...
- Offline Word Of Mouth Best For Teen Marketing
Research Brief, Jack Loechner - Monday, August 14, 2017
Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leade ...
- Tesla Takes Cross-Country Road Trip To Meet Consumers
Marketing Daily, Tanya Gazdik - Friday, June 23, 2017
Pulled by the Model X SUV, which can tow up to 5,000 pounds, this custom Airstream trailer is retrofitted to showcase all interior and exterior vehicle options. ...
- CPG Brands Should Heed Both Online, Offline Social Channels
Marketing Daily, Aaron Baar - Tuesday, June 6, 2017
"We liken it to an iceberg," Engagement Labs CEO Ed Keller tells "Marketing Daily." "Social media is the tip, but beneath the surface is something bigger, and it's a differe ...
- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 million impressions from 396 million the season before. The decline was partially due to a preoccupation with political coverag ...
- Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results
Social Media & Marketing Daily, Wayne Friedman - Thursday, December 8, 2016
Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online scores. ...
- FTC Urged To Probe Word-Of-Mouth Over Instagram Marketing
Daily Online Examiner, Wendy Davis - Wednesday, November 30, 2016
The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts on sites like Instagram, advocacy grou ...
- Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system -- TotalSocial for TV -- that will include offline conversations about TV shows. ...
- Word-Of-Mouth Influence Still Strong In Digital Age
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2016
Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. ...
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- Millennials Tell Stories Through Social Media, Not Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, May 25, 2016
Marketers of small and medium-size businesses struggle with how to spend their advertising budgets. Only 13% responding to a survey from Magisto use search engine optimization and 27% use pa ...
- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value of targeting so-called "influencers," new research suggests they should be aiming lower down the food chain of celebrity endorser ...
- Fast Food, Restaurants Top TV Ad Brands For WOM Marketing
MediaDailyNews, Wayne Friedman - Wednesday, October 28, 2015
In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most talked-about brands, based on its ...
- Some Weak TV-Rated Shows Score Well In Social Media
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media and general word of mouth. Fox ...