Under the new agreement, the partners will integrate proprietary data about off-line WOM communications from the Engagement Labs analytics platform with Dstillery's AI-based anonymous consumer database. ...

A recent TiVo survey found 53% of respondents discovered new TV shows from commercials airing in other TV shows, while 46% said new show suggestions came from "word of mou ...

Joe Biden is being talked about slightly more positively than negatively for the first time during the campaign, according to Engagement Labs' latest three-week rolling average. Biden has a "n ...

Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...

During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a ye ...

Screen Engine/ASI is partnering with audience solutions and consumer data company Dstillery to better target word-of-mouth audiences for entertainment marketers. ...

People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice a ...

For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfected his version of s'mores. Then the hard part came: marketing the product. ...

For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider ...

The global integration allows businesses using Yext to publish relevant facts to their Nextdoor Business Pages. The facts include locations, contact information, hours of operation and more. ...

Both word-of-mouth and the example of others are two of the most powerful sources in social learning. ...

UM found low confidence in the perceived "truthfulness" of virtually every information source in our lives. ...

Declining exposure to TV ads is having a negative effect on young consumers talking about products and brands, according to a new study. ...

83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consume ...

Among the findings, 75% of respondents admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop. ...

Pillsbury, Frito-Lay among biggest gainers; General Mills, Dole, Kellogg's and Kraft drop from top 10. ...

Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the "Leade ...

Pulled by the Model X SUV, which can tow up to 5,000 pounds, this custom Airstream trailer is retrofitted to showcase all interior and exterior vehicle options. ...

"We liken it to an iceberg," Engagement Labs CEO Ed Keller tells "Marketing Daily." "Social media is the tip, but beneath the surface is something bigger, and it's a differe ...

Interest in the league sank 26% since last season, to 294 million impressions from 396 million the season before. The decline was partially due to a preoccupation with political coverag ...

Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online scores. ...

The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts on sites like Instagram, advocacy grou ...

Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system -- TotalSocial for TV -- that will include offline conversations about TV shows. ...

Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. ...

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Marketers of small and medium-size businesses struggle with how to spend their advertising budgets. Only 13% responding to a survey from Magisto use search engine optimization and 27% use pa ...

At a time when marketers are increasingly focusing on the value of targeting so-called "influencers," new research suggests they should be aiming lower down the food chain of celebrity endorser ...

In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most talked-about brands, based on its ...

Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media and general word of mouth. Fox ...