- 66% See Connected Home Devices As Too Expensive; Must Be Worth It
Connected Thinking, Chuck Martin - Tuesday, November 17, 2015
From the consumer standpoint, the things they may consider purchasing within The Internet of Things better be priced right. Despite all the whiz bang IoT capabilities being introduced or talk ...
- Consumers Intrigued By Smart Home Possibilities
Marketing Daily, Aaron Baar - Friday, November 13, 2015
"[Smart Home technology] has the potential to touch across almost any category," Rob Barrish, GfK's senior vice president for technology in North America, tells "Marketing Daily." "There's a whole ran ...
- Where Marketing Fits in the World of Smart Everything
Connected Thinking, Chuck Martin - Wednesday, October 28, 2015
In addition to everything becoming connected in the Internet of Things, a number of things are being named or classified as smart. We have smart watches, smart cars, smart thermosta ...
- Google's Vision Of The Connected Home
MAD, Larissa Faw - Monday, October 26, 2015
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the campaign. ...
