"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...

Three bumblers are supposedly training for a colonizing mission to the moon, but will these three stooges ever get off the ground? ...

Honda hopes to inspire the next generation of scientists and engineers while Ford is coming to the aid of Latina-owned small businesses. ...

The new vertical targets millennial and Gen-Z audiences about the implications of human activity. ...

"This year's list looks far different than any of us could have predicted just six months ago," writes Time CEO and editor in chief Edward Felsenthal. ...

Celestron will produce a line of 'Popular Science' products that will include telescopes, microscopes, sport optics and accessories. ...

While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably a ...

The three weekly newsletters serve Axios' audience of "smart, curious people who want to get smart faster on the topics that matter," says the EIC. ...

Facebook just released a public health tool that tracks the spread of COVID-19 throughout the U.S. In partnership with CMU, the service specifically tracks virus-related symptoms reported by users ...

To promote science, TWC is offering quick bites of key information. ...

Evolution will develop partnerships with big-box retailers and manufacturers, as Popular Science looks to deepen its consumer reach. ...

The toy line aligns with PopSci's mission to demystify the world and make science accessible to everyone. ...

The new design features content categories displayed in a more intuitive way. 'Discover' has also created new avenues for revenue and advertising opportunities into the site. ...

The new owners will invest aggressively in editorial, reader experience and new products. They will also introduce a digital strategy and website set for a 2020 launch. ...

The debut effort encourages kids to pursue the STEAM subjects: Science, Tech, Engineering, Art and Math. ...

The first episode, "Searching for Alien Life on Earth," will feature NASA scientist and National Geographic grantee Penelope Boston, an astrobiologist who examines the most hostile environments on Earth. ...

Each box will be centered on a mystery theme covered in a 32-page booklet written by Astronomy's editors. It will contain five or more items that run the gamut fr ...

The UK's Royal Society is calling for more research into the implications of new discoveries that could one day lead to human brains being linked to machines that can conv ...

The project centers on the lead-up to the United Nations Climate Action Summit in New York on Sept. 23, during which the world's governments will submit plans to meet t ...

Madison Avenue media veteran Dave Leitner has joined Klick Health, an independent agency specializing in "life sciences," as senior vice president of media. Leitner most recently was president of M ...

"Newsroom managers have failed to see the climate crisis as fundamental, all-encompassing and worthy of attention from every journalist on their payrolls," a new white paper charges. ...

"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." ...

Amazon, along with a program that builds science and technology skills, on Friday announced robotics grants to 100 schools in underserved and underrepresented communities. The idea is to inspire ki ...

With their mostly family-friendly content and epic scale, nature documentaries such as "Planet Earth" and "Frozen Planet" have become must-haves in the era of high-concept comedy and niche dramas. ...

At a time when much of the industry is moving toward AI and advanced forms of machine learning to leverage real-time data about consumer behavior, Nielsen is going the opposi ...

The launch of Astronomy for Kids offers Kalmbach an opportunity to expand related products across its MyScienceShop, where revenue has grown by over 300% since launching in 2015. ...

UC is the first major school university system to push for open-access publishing that makes research freely available to anyone in the world. ...

D'Agostino will also serve as a mentor to some of Hearst's new editors and build more of a cross-platform, cross-brand operation at the company. ...

The partnership expands Kalmbach's science audience of 10 million to over 19 million, offering marketers a deeper audience across all platforms, including magazines, web sites, email newsletters and social platfo ...

The service will not include advertising, at least at launch, and will include over 1,000 hours of content. Smithsonian Networks is a joint venture of the Smithsonian Institution and t ...