Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for what consumers believe in, having simil ...

Mailchimp says its pay structure is equitable for all parties, and that it does not tolerate harassment. ...

An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social med ...

Google is investigating the actions of Margaret Mitchell, AWU member and Ethical AI team lead, reports suggest. ...

Amazon uses "dark patterns" to manipulate people from canceling their Prime memberships, advocacy groups allege in a letter to the Federal Trade Commission. ...

The new Alphabet Workers Union will be open to all Google employees and contractors. The goal is to "protect" Alphabet workers struggling with issues such as pay disparity, retaliation, a ...

Facebook wants advertisers to follow its ad rules using "more ethical marketing tactics" through a new partnership with the BBB National Programs' National Advertising Division, including its Fast-Track SWIFT Prog ...

EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the ethical use of AI-powered "smart data ...

EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of t ...

The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...

Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy ads in search results. ...

"I'm quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally," Facebook Engineer Ashok Chandwaney wrote. ...

Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a speci ...

Former Google VP and Chief Compliance Officer Andy Hinton provides expert advice to help brands tackle discrimination, harassment and racism to gain trust and reduce friction. ...

At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...

"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time for marketers to prioritize equity a ...

How will the need for social change influence the relationship between brands and consumers? Racial equality has become a major focus for U.S. consumers as they transform their thinking. ...

CMOs say issues around data collection and privacy have become a higher priority as a result of the pandemic. ...

Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data. ...

Just before the pandemic disrupted "normal" coverage of the ad industry, I began working on a series of initiatives related to the industry's ethics, especially its use of consumer dat ...

Senior executives at IBM and Microsoft have met envoys from the Roman Catholic Church in Rome to work together on ethics for AI, the BBC reports. ...

Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were three years ago, according to a new study of B2B professionals released tod ...

Her actual title is a bit longer: Sheila Colclasure has been appointed Chief Digital Responsibility and Public Policy Officer at Kinesso, the recently formed Acxiom-powered unit. ...

Deepfake technology has been unleashed in the election. What happens when it's used against brands? ...

In business, reputation counts for a lot, and its constituent parts, the contributing factors, are many and complex -- from the opinions that customers form about your products or servic ...

Contrary to proclamations about "fake news," more Americans believe the government, tech industry leaders and even religious leaders act unethically most or some of the time more than journalists d ...

The journalist who helped to break the Cambridge Analytica story, Carole Cadwalladr, is interviewed by "The Drum" today, claiming that the tech giants are like the Auschwitz train drivers claimi ...

Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. ...

That is the message from the WFA today as Facebook bans rule breakers from live streaming. ...

Two Google employees were reportedly demoted and forced to give up some of their duties after they helped organize November walkouts to call attention to sexual harassment at the comp ...