- Google Suspends Margaret Mitchell, Researcher In Its AI Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2021
Google is investigating the actions of Margaret Mitchell, AWU member and Ethical AI team lead, reports suggest. ...
- FTC Urged To Investigate Amazon Prime Over Cancellation Hurdles
Digital News Daily, Wendy Davis - Thursday, January 14, 2021
Amazon uses "dark patterns" to manipulate people from canceling their Prime memberships, advocacy groups allege in a letter to the Federal Trade Commission. ...
- Google Workers Unionize, Addressing Years Of Contention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 4, 2021
The new Alphabet Workers Union will be open to all Google employees and contractors. The goal is to "protect" Alphabet workers struggling with issues such as pay disparity, retaliation, a ...
- Facebook Partners With BBB, Enforcing Its Advertising Policies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Facebook wants advertisers to follow its ad rules using "more ethical marketing tactics" through a new partnership with the BBB National Programs' National Advertising Division, including its Fast-Track SWIFT Prog ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the ethical use of AI-powered "smart data ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of t ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...
- Amazon Limits Some Competitors From Promoting Products In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
Some smart speakers, video doorbells and other hardware manufacturers hit roadblocks when trying to buy ads in search results. ...
- Hate, Anger In Content Feeds Drive Facebook Engineer To Publicly Resign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
"I'm quitting because I can no longer stomach contributing to an organization that is profiting off hate in the U.S. and globally," Facebook Engineer Ashok Chandwaney wrote. ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a speci ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advice to help brands tackle discrimination, harassment and racism to gain trust and reduce friction. ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time for marketers to prioritize equity a ...
- How Should Brands Respond To Racial Inequality?
Inside Performance, Laurie Sullivan - Wednesday, June 10, 2020
How will the need for social change influence the relationship between brands and consumers? Racial equality has become a major focus for U.S. consumers as they transform their thinking. ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics Report
MAD, Steve McClellan - Monday, June 1, 2020
CMOs say issues around data collection and privacy have become a higher priority as a result of the pandemic. ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data. ...
- Got Ethics?
RTBlog, Joe Mandese - Monday, June 1, 2020
Just before the pandemic disrupted "normal" coverage of the ad industry, I began working on a series of initiatives related to the industry's ethics, especially its use of consumer dat ...
- IBM And Microsoft To Work With Vatican On AI Ethics
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Senior executives at IBM and Microsoft have met envoys from the Roman Catholic Church in Rome to work together on ethics for AI, the BBC reports. ...
- B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sense of "purpose" than they were three years ago, according to a new study of B2B professionals released tod ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appointed Chief Digital Responsibility and Public Policy Officer at Kinesso, the recently formed Acxiom-powered unit. ...
- Boris Backing Corbyn? Brands Will Need Strong Ethics When Deepfakes Target Businesses
MAD London, Blaise Grimes-Viort - Wednesday, November 13, 2019
Deepfake technology has been unleashed in the election. What happens when it's used against brands? ...
- TK
Search & Performance Marketing Daily, Jon Meakin -
In business, reputation counts for a lot, and its constituent parts, the contributing factors, are many and complex -- from the opinions that customers form about your products or servic ...
- Americans Believe Institutions Of 'Power' Act Unethically Much Of The Time
Red, White & Blog, Joe Mandese - Thursday, September 19, 2019
Contrary to proclamations about "fake news," more Americans believe the government, tech industry leaders and even religious leaders act unethically most or some of the time more than journalists d ...
- Carole Cadwalladr Likens Tech Giants To Auschwitz Train Drivers
Around the Net In MAD London, Sean Hargrave - Wednesday, September 18, 2019
The journalist who helped to break the Cambridge Analytica story, Carole Cadwalladr, is interviewed by "The Drum" today, claiming that the tech giants are like the Auschwitz train drivers claimi ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. ...
- Brands Must Ensure That Tech Giants Act Responsibly
London Blog, Sean Hargrave - Wednesday, May 15, 2019
That is the message from the WFA today as Facebook bans rule breakers from live streaming. ...
- Google Employees Facing Retaliation Organize Worldwide Sit-In
Inside Performance, Laurie Sullivan - Thursday, May 2, 2019
Two Google employees were reportedly demoted and forced to give up some of their duties after they helped organize November walkouts to call attention to sexual harassment at the comp ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth Push
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2019
Traditionally secretive, family-owned giant needs to attract new talent for diversified expansion plan. ...
- Publishers Update Contracts With 'Morals Clauses'
Publishing Insider, Rob Williams - Tuesday, January 8, 2019
The #Metoo era that ended the careers of media moguls such as Harvey Weinstein is likely to make morals clauses even more common. ...
- Facebook Vows To Clean Up Bad Ads And Malicious Activity
Inside Performance, Laurie Sullivan - Wednesday, January 2, 2019
Rob Leathern, Facebook director of product management, posted several tweets recently that provide insight into the company's efforts. ...