- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Too-Blatant Marketing Move? Tums Promotes Spicy Foods Consumption
Marketing Daily - Top of the News, Les Luchter - Thursday, July 8, 2021
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones") to promote foods "certified Tumsworthy." ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Walmart, Amazon Introduce Prescription Discount Programs
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 13, 2021
Walmart and Amazon have both launched prescription savings programs. Both programs deliver additional savings on the most commonly prescribed medications across a variety of health conditions. Walmart+ Rx for le ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announced a deal Wednesday to develop algorithms using patient records. ...
- New Claritin Initiative Aims To Convince Kids The Outside Is Really 'Un-Boring'
Marketing Daily, P.J. Bednarski - Wednesday, May 12, 2021
The brand has arranged for an advisory board of experts to come up with fun outdoor activities parents can suggest to their kids. ...
- Large Pharmacies Play Role In Encouraging COVID-19 Vaccines
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 27, 2021
If pharmacies can help get more folks vaccinated, they can move toward becoming "true health destinations," says CMO of audience insights platform. ...
- Target, Walgreens Dial Up Vaccine Messaging
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 7, 2021
Walgreens recently announced the launch of "This is Our Shot," an ad campaign voiced by musician John Legend. ...
- Consumers Respond to D2C Birth Control
Marketing Daily, Tanya Gazdik - Monday, March 22, 2021
The characters featured in the tongue-in-cheek commercial represent the real-life drawbacks of other forms of birth control that Phexxi may help eliminate. ...
- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispanic whites, according to research. ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week of Nov. 16-22 vs. the same week the year before for total TV ad occurrences in the top categori ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, but failed to offer "enhanced" notices explaining online behavioral
targeting. ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and oth ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital med ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
Television News Daily, Wayne Friedman - Tuesday, October 13, 2020
Nearly $500 million in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, according to the VAB, up from $300 million v ...
- Ad Revenue Declines In Q2 Exceed Initial Estimates For U.S., U.K., Canada, Australia, New Zealand
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2020
Q2 ad revenues in the U.S, U.K., Canada, Australia and New Zealand dropped 37.1% on average in the April-June period, according to Standard Media Index. This was higher than t ...
- Teva Will Fight Charges It Conspired To Fix Generic Drug Prices
Marketing Daily - Top of the News, Thom Forbes - Wednesday, August 26, 2020
Teva is is the most high-profile company to be charged in the Justice Department's probe into price fixing. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly lar ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. ...
- Bayer Settles Majority Of Claims Over Essure Birth Control Device
Marketing Daily - Top of the News, Thom Forbes - Friday, August 21, 2020
Bayer AG has agreed to pay roughly $1.6 billion to settle about 90% of the nearly 39,000 total filed and unfiled claims in the United States. ...
- Kodak Gets $765M From Feds To Produce Key Pharma Ingredients
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 29, 2020
The new direction is definitely a reversal of fortunes for the company, which has been disassembling for decades. ...
- U.S. Will Pay Pfizer, BioNTech $1.95B For Promising COVID-19 Vaccine
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 23, 2020
"So far, the United States has put money into more than a half dozen efforts, hoping to build manufacturing ability for an eventual breakthrough," reports NYT. ...
- COVID-19 Vaccine From Moderna Shows Promise
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 14, 2020
The first COVID-19 vaccine tested in the United States revved up people’s immune systems just the way scientists had hoped, researchers reported Tuesday. The experimental vaccine, developed at the Nation ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower ...
- Drug Price Disclosure Mandate Scrapped By Appeals Court
Digital News Daily, Wendy Davis - Tuesday, June 16, 2020
Handing a victory to the ANA and drug companies, a federal appellate court Tuesday invalidated a rule that would have required television and streaming video ads for prescription drugs ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers say brands can reach this mark ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutic ...
- Teva Hedges Its Bets With Justice Department
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 18, 2020
Generic drugmaker Teva recently pulled out of settlement talks with the Justice Department. The company is “betting that in the middle of a deadly pandemic, the Trump administration won’t da ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate for the pharma industry to keep providing branded and sponsored information and advertising related to their products during t ...
