- COVID-19 Vaccine From Moderna Shows Promise
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 14, 2020
The first COVID-19 vaccine tested in the United States revved up people’s immune systems just the way scientists had hoped, researchers reported Tuesday. The experimental vaccine, developed at the National ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to ...
- Drug Price Disclosure Mandate Scrapped By Appeals Court
Digital News Daily, Wendy Davis - Tuesday, June 16, 2020
Handing a victory to the ANA and drug companies, a federal appellate court Tuesday invalidated a rule that would have required television and streaming video ads for prescription drugs to ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers say brands can reach this market ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- Teva Hedges Its Bets With Justice Department
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 18, 2020
Generic drugmaker Teva recently pulled out of settlement talks with the Justice Department. The company is “betting that in the middle of a deadly pandemic, the Trump administration won’t dare ...
- Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
A recent survey found 74% of consumers agreed it was appropriate for the pharma industry to keep providing branded and sponsored information and advertising related to their products during the ...
- Pharma TV Ad Impressions Grow, TV Ad Spending Remains Flat
Television News Daily, Wayne Friedman - Friday, April 17, 2020
Pharma marketers have seen nearly 30% higher impressions from TV ad spending for the most recent monthly period, as TV spending remains flat. Some 46.4 billion viewing impressions were seen ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investments ...
- Facebook Sues Software Developer For Allegedly Circumventing Ad Review Filters
Digital News Daily, Wendy Davis - Thursday, April 9, 2020
Facebook has sued the founder of LeadCloak for allegedly enabling advertisers to circumvent the social networking service's filters, in order to run deceptive ads related to COVID-19, pharmaceuticals, fake news ...
- Media, Finance Site Traffic Rises In A Stay-At-Home Coronavirus World
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2020
Media and finance websites are experiencing the biggest jump in web traffic, with 33% and 29%, respectively. Traffic to food-related websites rose by 22%; healthcare, 15%; and pharma, 5%. ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search ads since 2014, as more than 40 brands are running noncompliant FDA search engine marketing ads on Google. ...
- CVS: Profits Compete With Patient Care
Media Insider, Steven Rosenbaum - Monday, March 2, 2020
CVS is a pharmacy, insurance company and pharmacy benefits provider, often with byzantine and competitive policies. ...
- OxyContin Maker Starts Campaign For Consumer Claims
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 26, 2020
OxyContin maker Purdue Pharma launched a campaign to tell people harmed by their prescription opioid where they can file claims. “The $23.8 million campaign is part of Purdue’s bankruptcy proceedings ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaimers on social media ads. ...
- Feds, NY AG Hit 'Pharma Bro' Martin Shkreli With New Charges
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 28, 2020
Martin Shkreli, now spending his time in federal prison for securities fraud, is facing new charges of price fixing for the drug Daraprim. ...
- Day Of Reckoning For Insys, Wells Fargo, Martinair Executives
Marketing Daily - Top of the News, Thom Forbes - Friday, January 24, 2020
Insys Therapeutics executives received prison terms for orchestrating a criminal conspiracy to bribe doctors to prescribe Subsys, a highly addictive oral fentanyl spray. ...
- EQRx Aims To Develop 'Equivalar' Medicines To Drive Down Prices
Marketing Daily - Top of the News, Thom Forbes - Monday, January 13, 2020
"Equivalars" -- not generics, but still able to emulate the biological function of existing drugs -- would be one-third to one-fifth of price tags now. ...
- Healthline Media Bans Political Ads
Publishers Daily, Sara Guaglione - Monday, January 6, 2020
Healthline Media has decided to block all political advertising from its network of properties, which includes Healthline.com, MedicalNewsToday.com and Greatist.com. ...
- Martin Sheen Supports Mission Of SingleCare Prescription Savings Service
Marketing Daily, Tanya Gazdik - Monday, December 23, 2019
Sheen is a "credible and trustworthy figure to carry our message into people's living rooms in our first TV campaign," says SingleCare. ...
- Feds Considering Criminal Charges Against Opioid Makers, Distributors
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 27, 2019
"The investigation... could become the largest prosecution yet of drug companies alleged to have contributed to the opioid epidemic," according to a report. ...
- Cable Industry Urges Court To Block Drug Price Disclosure Mandate
Digital News Daily, Wendy Davis - Tuesday, November 19, 2019
"The Rule effectively prevents cable networks and systems from carrying advertisements that do not include [drug prices]," the cable lobby argues. ...
- ANA, Pharmas Ask Court To Uphold Block On Prescription-Price Disclosure Mandate
Digital News Daily, Wendy Davis - Thursday, November 14, 2019
The ANA and pharmaceutical companies write that the HHS rule amounts to "agency overreach, plain and simple." ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study Finds
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
Email is among the top three channels in North America, drawing 14% of the average digital budget, Indegene reports. ...
- HSS Sues Gilead Sciences Over Patents For HIV Prevention Drugs
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 7, 2019
The filing in U.S. District Court for the District of Delaware "[escalates] a fight that has been brewing for months," according to report. ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection company ...
- AARP Sides With White House, Says Drug Ads Should Include Prices
Digital News Daily, Wendy Davis - Friday, October 4, 2019
AARP argues for shredding "the cloak of secrecy around drug prices" in a friend-of-the-court brief. ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never really taken off. What's the growth potential? ...
- 'Abundance Of Caution' Over Small Amount Of Possible Carcinogen In Zantac
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 2, 2019
Major pharmacy chains have stopped selling Zantac and its generics because they possibly contain a small amount of a chemical that may cause cancer in large amounts. ...
