Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data and analytics. ...

Braze will open an office in Tokyo and offer its platform to Japanese brands, the company says. ...

The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...

Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...

Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role of sales teams. ...

What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has been ...

The biggest impacts on businesses revealed in a study from Catchpoint might surprise marketers, as companies like Verizon Wireless look to fill hundreds of permanent work-from-home customer service positions. ...

Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...

As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams ...

Why do enterprise companies like Oracle and Microsoft want to buy the U.S. arm of TikTok? It has clout with younger generations willing to listen to the messages being created ...

The new analytics platform builds on the capabilities of Validity's 250ok, Return Path and BriteVerify acquisitions and adds new features. ...

CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. ...

Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance data ...

Moz, which supports SEO, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page analytics for brands and digital agencies. ...

The partnership will combine ecommerce performance analytics with enterprise marketing technology to power online advertising, as ecommerce becomes a staple for consumers. ...

The arrangement is designed to help brands streamline their email creation and testing processes, the company says. ...

The company will use the money to hire staff and invest in engineering and products, says CEO Roger Barnette. ...

Connexity on Thursday announced the acquisition of Skimlinks, which helps to monetize commerce for publishers such as Conde Nast, Hearst, and Yahoo. ...

The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO Malcolm Cowley talks about the company's ...

BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...

Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...

Scott Edmonds is joining Syncari as CRO and Reade Triolo is joining as head of customer success. ...

The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due to the disruption caused by the ...

Message Intelligence allows users to filter and classify emails based on custom criteria, the company says. ...

Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments. ...

Audience Export Manager allows brands to use behavioral and browsing activity data, the company says. ...

MessageGears has debuted Segment, a tool that allows companies to use their own data to create audiences. ...

Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...

MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...

Email Meter provides email statistics for Gmail enterprise domains, covering employee performance in marketing, sales and HR. ...