American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...

Most big firms expect to increase their ABM spend this year, and many see channel shifts, MRP Prelytix reports. ...

Business users can access Experian data solutions via Microsoft's AppSource. ...

The purchase comes as SparkPost is in the process of being acquired by MessageBird. ...

Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. ...

Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity and control that both buyers a ...

The Litmus Enterprise will be available in SparkPost's Design Tracker, the companies say. ...

Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...

The relaunch is part of a move to support enterprise companies with location-based service and to meet growing demand across industries for privacy-compliant data that can solve increasingly complex busine ...

Sitecore intends to provide a SaaS-based digital experience platform, it says. ...

The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...

If Foursquare's Superhero "F" could talk, it might say "the brand's technology has become much more sophiticated then in the past as it supports enterprise companies with a variety ...

Together, the firms plan to "shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world," says Marc Benioff, CEO of Salesforce. The transactio ...

Emarsys helps brands deliver personalized interactions. Its products will be added to the SAP Customer Experience portfolio. ...

Stensul, a provider of agile technology, will use the funding for product development and marketing. ...

Microsoft and Adobe have teamed up to challenge Salesforce in the enterprise CRM market. The new solution, C3 AI CRM, is powered by Microsoft Dynamics 365. ...

Less than 10% are increasing their spend, with enterprise software suppliers most likely to face cuts, 10Fold reports. ...

Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data and analytics. ...

Braze will open an office in Tokyo and offer its platform to Japanese brands, the company says. ...

The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...

Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...

Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role of sales teams. ...

What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has be ...

The biggest impacts on businesses revealed in a study from Catchpoint might surprise marketers, as companies like Verizon Wireless look to fill hundreds of permanent work-from-home customer service positions. ...

Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...

As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales tea ...

Why do enterprise companies like Oracle and Microsoft want to buy the U.S. arm of TikTok? It has clout with younger generations willing to listen to the messages being creat ...

The new analytics platform builds on the capabilities of Validity's 250ok, Return Path and BriteVerify acquisitions and adds new features. ...

CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. ...

Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance da ...