- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strategic alliance intended to combine the trucking company's vast transportation and logistics data with Google's expertise in artificial intelligen ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within a household is exposed to specific ad creative when placing an ad on its platform. ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are ear ...
- Facebook Claims Analytics Company BrandTotal Is Still Scraping Data
Digital News Daily, Wendy Davis - Wednesday, February 17, 2021
Facebook, which has been battling analytics company BrandTotal in court since October, has told a federal judge that BrandTotal is still scraping data from Facebook's site, in violation of i ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data will give them a competitive advantage in the year ahead, Ascend2 reports. ...
- 'Forbes' Launches First-Party Data Platform
Publishers Daily, Ray Schultz - Wednesday, February 17, 2021
Publisher joins Meredith, which last year launched its Data Studio. ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as well as the progress made acro ...
- Consumer Groups Urge Virginia Lawmakers To Beef Up Privacy Bill
Digital News Daily, Wendy Davis - Tuesday, February 16, 2021
The proposed bill is "based on the outdated 'notice and opt out' framework which underpins the current system of commercial surveillance," Consumer Federation of America argues. ...
- Fishing In The Data Lake: Can You Catch Email Identifiers?
Email Insider, Ray Schultz - Wednesday, February 17, 2021
Data lakes can help marketers identify consumers across devices and channels, Viant contends, in a white paper released Wednesday. ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. ...
- John Sculley's Zeta Global Appoints Chief Data Officer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Zeta Global's newly appointed Chief Data Officer Gore says his focus is "to move past descriptive, diagnostic, and predictive to prescriptive analysis." ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...
- Moz Hires Expert In Quantitative, Data-Driven Approach
Inside Performance, Laurie Sullivan - Tuesday, February 16, 2021
Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics. ...
- Nigel Morris, Rob Norman 'In-Play' Again: Join Gaming Ad Startup
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Two former top media agency execs -- Dentsu/Aegis' Nigel Morris and GroupM's Rob Norman -- have joined mobile gaming advertising startup Admix as a board member and a senior adviso ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, using automatic content-recognition data that helps analysts understand how viewers watch a show and the impact it has ...
- COMB Said To Be The Biggest Data Breach Of All Time
Around the Net in Email, Ray Schultz - Friday, February 12, 2021
Billions of email addresses and password combinations have been leaked in the Compilation of All Breaches (COMB), comprising a gargantuan file for hackers. Most internet users have probably been exposed.&nbs ...
- Oklahoma Lawmakers Advance Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Thursday, February 11, 2021
Oklahoma lawmakers have advanced a broad privacy bill that would require companies to obtain consumers' explicit consent before using their data for a variety of purposes, including ad targeting. ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analytics tool to support the ad industry after Apple begins to enforce its privacy updates. ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Inside Performance, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns a ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. The initiative includes the launch of what it describes as "the industry's first holistic promotion fraud mitigation solution," a ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages based on consumers' experience. Location-based data seems to be the answer, says Oz Etzioni, Clinch CEO. ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. ...
- Narrative And Specialists Partner On Location Data Access
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Narrative users will have access to the Specialists location database, the company says. ...
- Benchmark Email Acquires Contacts+
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
The announcement follows by weeks the snaring of a $3 million credit facility by Benchmark. ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings menus. ...
- Virginia Online Privacy Law Nears Passage
Digital News Daily, Wendy Davis - Monday, February 8, 2021
Virginia is poised to pass a privacy law that's partially modeled on the one in California, though considered weaker by some privacy advocates. ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- Tealium Raises $96 Million In Series G Funding
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
Tealium will use the funds for accelerated product development. CDPs can fuel analytics and customer communications through multiple channels, including email. ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
