- Companies Fall Short Of Compliance With California Privacy Law, Consumer Reports Finds
Digital News Daily, Wendy Davis - Thursday, February 4, 2021
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their behalf. But not all companies cover ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in data and analytics, ibi reports. ...
- Email & More To Kick Off Email Panel Talks
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
The first session of Email & More's panel discussions will focus on Vendor Selection for CRM Tools. ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will it be too light or fun ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...
- How Publishers Can Prep For The Shift To First-Party Data
Publishers Daily, Projjol Banerjea - Tuesday, February 2, 2021
They need strategies to encourage users to share their information, including paywalls and better value for readers. ...
- Jumpshot Vet Eli Goodman Cofounds Datos, Challenge Is Sourcing New Data Sets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
Datos' main data solutions are being used by a select group of global companies to provide search, retail, video, and consumer journey intelligence. ...
- Kantar Raises Ad Measurement Standards With Google Data Integration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use ...
- AT&T To Pay Additional $12 Million For Throttling 'Unlimited' Subscribers
Digital News Daily, Wendy Davis - Tuesday, February 2, 2021
AT&T, which previously forged a $60 million settlement with the FTC, has agreed to pay $12 million to settle a class-action lawsuit over allegations that it slowed the broadband connectio ...
- CDP Leadspace Pulls In $46M In Growth Funding
Email Marketing Daily, Ray Schultz - Wednesday, February 3, 2021
Alex Yoder has been named CEO and Erel Margalit, chairman. ...
- Startup Raises $1 Billion From Alphabet, Salesforce And Other Investors
Around the Net in Email, Ray Schultz - Tuesday, February 2, 2021
Software startup Databricks has raised $1 billion in fresh cash from investors that include Amazon Web Services, Alphabet’s CapitalG venture arm
and Salesforce Ventures. The company helps companies process data and prepare it for analysis. ...
- Study: Few Brands Have Mastered AI And Machine Learning
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Companies abandon AI/ML projects for several reasons, starting with lack of data quality, Rackspace reports. ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI to forecast the demand of future products with "a reasonable amount of accuracy," says Steve Laughlin, IBM Global Consum ...
- Massachusetts Bill Would Ban Data Caps And Price Hikes During Pandemic
Digital News Daily, Wendy Davis - Friday, January 29, 2021
Lawmakers in Massachusetts have introduced a bill that would require Comcast to wait until the pandemic ends before following through on its plan to implement a 1.2 TB data ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalization features of Terminus. ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Inside Performance, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome. ...
- Sabio Advertisers Have Donated $10M Added-Value CTV And Mobile Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Sabio's Cares program allows advertisers to donate their value-added CTV impressions to a variety of non-profits such as Feeding America, Destiny Rescue, and Wags and Walks. ...
- The BI Build: Business Intelligence/SQL Budgets Are Rising
Email Insider, Ray Schultz - Friday, January 29, 2021
As business intelligence budgets increase and structured query language is increasingly used, execs and data analysts disagree on the needs and challenges, Ascend2 and bipp report. ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its website, payment systems and other in-sto ...
- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including t ...
- TikTok's Ban In India Led Company To Lay Off Hundreds
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
TikTok has announced it will lay off hundreds of workers in India, seven months after the Chinese-owned video app was banned based on national security issues. The country w ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of that name. ...
- Using Data In Service To The People
Marketing Daily, Sheila Colclasure - Thursday, January 28, 2021
Whether or not people are loyal to your brand depends on if you are digitally responsible -- accountable, ethical, safe, and secure. ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing the growth and
changes. ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID-19 pandemic, the behaviors and expectations of consumers evolved. ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising. As developers and advertisers working wi ...
- Washington State Privacy Bill Sponsor Says Third Time Could Be The Charm
Around the Net In Digital, Ray Schultz - Wednesday, January 27, 2021
Washington state’s third attempt to pass new data privacy regulations could work this time, says Reuven Carlyle, the state senator who has sponsored the legislation. The laws are akin ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues
Digital News Daily, Wendy Davis - Tuesday, January 26, 2021
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Burea ...
