- SparkPost Snares $180 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The firm claims growth as COVID-19 drives brands into email marketing. ...
- UK Firms Say Data Quality Is Critical For Their Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
But a third do not feel that their data quality is good. The DMA says data must be compliant, correct, and complete. ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the most viewable inventory offered by top-tier premium publishers, is now launching a platform for publishers that want to mana ...
- Media Executive of the Year: Philippe Krakowsky
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Philippe Krakowsky will have some big shoes to fill when he officially succeeds Michael Roth as CEO at Interpublic Group in January. IPG was in disarray when Roth took ov ...
- Twitter's Revue Purchase Will Fuel Email Newsletters
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
Twitter hopes to offer writers and publishers new ways of sharing content with its acquisition of Revue, a service that helps people publish email newsletters, the company said in ...
- Agency Leaders Discuss Mission Critical Challenges, Opportunities For 2021
MAD, Steve McClellan - Monday, January 25, 2021
Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen as critical. ...
- WhatsApp Could Be Hit With EUR50 Million GDPR Fine
Around the Net In Digital, Ray Schultz - Monday, January 25, 2021
WhatsApp is facing a possible €50 million GDPR fine for allegedly failing to inform users about how their data would be shared with Facebook. It would be one of the large ...
- Privacy Bill Moves Forward In Washington State
Digital News Daily, Wendy Davis - Friday, January 22, 2021
Lawmakers in Washington state have advanced a privacy bill that would require companies to obtain people's opt-in consent before drawing on "sensitive" data for ad targeting. ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many brands shoot themselves in the foot by running ads that annoy users by pitching the same product they a ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- YouTube Security Flaw Exposes Data
Inside Performance, Laurie Sullivan - Wednesday, January 20, 2021
The flaw gave hackers a way to access data and would have allowed them to steal the watch history and data from public and private videos of users who open ...
- Using Data To Correctly Predict COVID-19: Q&A With Rex Briggs
MediaDailyNews, Charlene Weisler - Tuesday, January 19, 2021
Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2021. ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break new ground, according to Ian O'Rourke, CEO and founder of Adthena. ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance and productivity for ad agencies and media buyers, improving workflow across media planning, buying, tracking, accounting and reconciliation. T ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purposes. ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook ...
- Fertility App Must Inform Users About Privacy Prosecution, FTC Says
PolicyBlog, Wendy Davis - Thursday, January 14, 2021
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as D ...
- House Democrats Question Broadband Carriers About Pricing, Data Caps
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"As our nation continues to confront both a public health and economic crisis, it is critical that Americans have access to reliable and affordable internet service," Reps. Frank Pallone, J ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
Inside Performance, Laurie Sullivan - Tuesday, January 12, 2021
Cross-border data transfers will increase the incentive for the federal government to create privacy standards. ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Television News Daily, Wayne Friedman - Monday, January 11, 2021
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. ...