- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
Data and Targeting Insider, Sean Hargrave - Monday, February 8, 2016
It's the oldest cliche in the book, but the latest figures from Meetrics shows that advertisers really could be wasting half their money. ...
- Video, IoT Drive Huge Mobile Device And Traffic Growth
Mobile Marketing Daily, Ben Frederick - Friday, February 5, 2016
Global mobile data traffic will increase by a factor of eight between 2015 and 2020, from 3.7 exabytes a month to 30.6 exabytes. Some 75% of the world's mobile da ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.com, Tribune, and Omnicom Media Group to buy and sell data through a peer-to-peer data platform. ...
- World Going 'Smart:' 600 Million Wearables, Data To Surge
Connected Thinking, Chuck Martin - Wednesday, February 3, 2016
In addition to many other impacts, The Internet of Things is going to add to the massive growth of mobile data traffic. Mobile users alone will reach 5.5 billion, ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's focused on digital brand and demand-generation solutions. The big differentiator here is that Madison Logic uses consumer inte ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properties include weather.com, Weather Underground, WSI with plans to integrate the data with Watson IoT Cloud platform. ...
- Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
MAD, Amy Corr - Tuesday, February 2, 2016
Christopher Walken resides in a man's walk-in closet in Kia's Super Bowl ad created by David&Goliath. ...
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online
Real-Time Daily, Bryan Melmed - Wednesday, February 3, 2016
Everyone lies at one point or another -- especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, b ...
- Skimlinks Makes Intent Data Available To DMP Lotame
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Skimlinks will make first-party publisher data from its affiliate network available to Lotame clients to overlay on behavior and demographic data. ...
- EU and US Official Reach Data Sharing Deal
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
European and U.S. officials have reportedly agreed to a deal that will let Google, Amazon and other digital businesses safely send and receive consumer data. “With billions of dollars ...
- Quantcast Expands D.C. Office
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
Quantcast said on Monday it will expand its presence in the Washington D.C. market ahead of the upcoming presidential election. As part of this expansion, the real-time data company h ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being a financial cost, but more in terms of being accessible to many. But not all entities want data ...
- Microsoft Builds, Tests Underwater Data Center
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2016
If half the world's population lives near the coast, why doesn't the data? Microsoft asked this question before building and testing an underwater data center in a project the compa ...
- U.S. And E.U. Officials Fail To Agree On Data Sharing Plan
Around the Net in Mobile, Gavin O'Malley - Monday, February 1, 2016
American and European officials missed their Sunday deadline to agree over how digital data can be safely transferred between the regions. “Without an agreement, companies that regularly move data, includi ...
- U.S. And Europe Haven't Met Deadline For Data Deal
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
The New York Times reports that U.S. and European officials failed on Sunday to reach an agreement over how digital data — including financial information and social media posts &mdas ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digital advertising community can claim a wide consensus: the necessity of moving beyond primitive attribution modeling at last. ...
- Email Analytics Could Benefit From Data Visualization
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
SaaS platform Vennli recently updated its analytics software with expanded customer segmentation and data visualization features. ...
- Versium Automates Predictive Marketing
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
Data technology company Versium unveiled a new predictive marketing platform this week powered by machine learning. ...
- Under Armour Credits Digital Transformation With Deeper Customer Insight
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Under Armour has credited its booming performance in the U.S. to its investment in technology, with the firm now able to see how customers sleep, what they eat, and h ...
- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniyan, SVP, TiVO Research at our Marketing: Politics Conference. She warned that if the information and P.I.I. used f ...
- T-Mobile 'Binge On' Users Watching Twice As Much Video
Around the Net in Video, P.J. Bednarski - Thursday, January 28, 2016
The Binge On feature lets customers to watch “optimized” video from a number of streaming providers without cutting into their monthly data allotment. (The video quality? Not so great.) It wor ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday targeted at media companies and digital publishers. ...
- Email Most Used Channel For Data Collection
Email Marketing Daily, Jess Nelson - Thursday, January 28, 2016
Some 63% of businesses use email to collect data, according to a report released earlier this week. ...
- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investment fund. Schwartz put his data analysis background into his work at Click Tale as CEO. He says, "Toda ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continues to slow." Although that's a true statement, some of the marketing budget that historically would be reinvested in ...
- Waze Acquires More Data Through Partnerships
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Waze, a startup acquired by Alphabet's Google in 2013, debuted new software that will retrieve more data from active drivers. Waze, the Wall Street Journal reports, changed how millions ...
- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does it need to do better, from ad blocking to targeting? Attendees spoke candidly about the good, the bad, a ...
- Button Up!
Research Brief, Jack Loechner - Wednesday, January 27, 2016
According to a new marketing trends survey by Campaigner, advances in social media, data analysis and customer experience will be the leading influences shaping the email marketing industry in t ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a period of drastic change. If mobile kills the former Internet marketing star, how does the a tech industry respo ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit at the 2016 IAB Annual Leadership Meeting Sunday to expand resources and drive support for data across the digit ...
