- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. ...
- ViacomCBS, Dish Deliver Addressable Within Live Broadcast
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Addressable ad replacement was successfully executed on a select number of live campaigns across Dish's 9 million households in some CBS-owned-and-operated markets. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, who will remain as a director on Viamedia's board. ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2020
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- will help transition measurement in ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance of Rubicon Project and Telaria ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Beachfront Strikes VOD Deal With Canoe Ventures
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter Communications, and Cox Communications. On Wednesday, Canoe Ventur ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple Distributors
Digital News Daily, Karlene Lukovitz - Wednesday, November 11, 2020
AMC will run multiple ads as a single order across Comcast and Charter. ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
Television News Daily, Wayne Friedman - Tuesday, November 10, 2020
Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from AT&T's DirecTV, Dish Network, and Viz ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media platforms, multichannel video programming distributors a ...
- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs ready to roll for deploying ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in seemingly never-ending controversy, social will rema ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and lapt ...
- Addressable Ads Found To Go To The (Literal) Heart Of Engagement
Advanced TV Insider, Karlene Lukovitz - Friday, October 9, 2020
People like addressable ads nearly four times more than non-addressable ones --- and also remember addressable ads more accurately, finds an ambitious, still-in-progress study by GroupM's Finecast and
DRG. ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. David Spencer, asst. manager, audience buyi ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketpla ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- DirecTV Joins Adcuratio's Addressable, Versioned TV Ad Solution
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on board. ...
- On Addressability Releases Industry 'Playbook'
Digital News Daily, Karlene Lukovitz - Monday, September 14, 2020
The guide lays out how addressable works, including terminology/definitions, and includes a step-by-step technical launch guide for programmers and distributors, as well as buyers' and sellers'
guides. ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV's nearly 4 million subscribers expands Verizon Media's addressable footprint to nearly 11 million. ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will build more network carriage deals for its smart TV platform and work with Project Open Addressable Ready, the technolo ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivations by analyzing psychological traits and consolidating them into motivational segments they
call "clusters." ...
- In Addressable, Breaking Up Is Hard To Do
Advanced TV Insider, Karlene Lukovitz - Friday, July 31, 2020
Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged measurement and other challenges -- particularly on a national level -- during a BIA webinar. ...
- Discovery, Inc. Joins On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Friday, July 31, 2020
The company will be able to offer dynamic ad insertion in its networks' programming on linear TV and in VOD across Comcast, Charter and Cox aggregated cable audiences.. ...
- Why The Most Important New Industry Acronym May Be RCT
RTBlog, Joe Mandese - Monday, July 13, 2020
It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I don't know which half." And ...
