- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, was named president of ad intelligence and pricing data firm Standard Media Index and will report to James Fennessy, ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- AMC Becomes First Network To Pilot The On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Thursday, June 11, 2020
AMC Networks' participation marks a key step toward achieving addressable inventory availability on a scalable, national basis for On Addressability, an initiative launched last June by Comcast, Charter and ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into a performance marketing channel. ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Acxiom Teams With Matterkind On New Addressable Buying Service
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Project OAR, the consortium promoting addressable advertising standards on smart TVs, has added two members -- ViacomCBS and E.W. Scripps. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Univision Joins Nielsen's Addressable TV Beta Program
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and independently control and operate addressable campaigns ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause
Digital News Daily, Laurie Sullivan - Monday, May 4, 2020
To offset declines, MSG Networks has supplemented game content with insights and interviews from key players and participants. The focus has turned to content that enables viewers to stay connected ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall from the suspension of sports events and coverage--and the now-explosive growth of streaming points to permanent media consumption ...
- GroupM's Finecast Arrives In Canada
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Partners include media companies, such as Bell, Rogers, CBC and Corus, as well as distribution across platforms, such as Tubi, Amazon, Roku and Samsung. ...
- What's Possible With Addressable? Maybe More Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, March 6, 2020
Cadillac is among the brands using innovative approaches like propensity models to home in on truly targeted prospects and reach them through addressable. ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with TV set-top data analytics firm FourthWall ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable
advertising. ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major TV networks including A+E, AMC , CBS, Discovery, Fox, NBCUniversal and WarnerMedia. ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?
Advanced TV Insider, Karlene Lukovitz - Friday, December 27, 2019
Will cord-cutters' frustration with too many services push traditional pay-TV operators and streaming services to cooperate to offer converged bundles? ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
Advanced TV Insider, Karlene Lukovitz - Friday, December 20, 2019
The year-end flurry of OTT, CTV and addressable deals, partnerships, and new solutions and metrics speaks to an industry scrambling to take shape, and to the bumpy road ahead in ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New Solution
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
A+E is employing new national custom messaging platform from Adcuratio, and Dish is making its 9.5 million subscriber households accessible through the initiative. ...
- Dish Media Gives Marketers Extended Reach With Addressable TV
Television News Daily, Wayne Friedman - Wednesday, December 18, 2019
Dish Media Sales has started a new "reach" product that can extend national linear TV campaigns by identifying additional TV homes with an "addressable" TV campaign on Dish and Sling ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
Digital News Daily, Karlene Lukovitz - Thursday, December 12, 2019
Partners say the solution's unified view across the two types of inventories optimizes buys, sidesteps complications of using two tech platforms. ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a deal to integrate addressable TV inventory with traditional, demographic-based TV media buys. ...
- FBI Warns Your Smart TV May Be Spying On You
Connected Thinking, Chuck Martin - Friday, December 6, 2019
Smart devices present a potential problem if not properly managed, according to the FBI. ...
