- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs ready to roll for deploying TV ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in seemingly never-ending controversy, social will remain ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- Addressable Ads Found To Go To The (Literal) Heart Of Engagement
Advanced TV Insider, Karlene Lukovitz - Friday, October 9, 2020
People like addressable ads nearly four times more than non-addressable ones --- and also remember addressable ads more accurately, finds an ambitious, still-in-progress study by GroupM's Finecast and
DRG. ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. David Spencer, asst. manager, audience buying ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketplace ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- DirecTV Joins Adcuratio's Addressable, Versioned TV Ad Solution
Digital News Daily, Karlene Lukovitz - Wednesday, September 16, 2020
DirecTV's addition to National Custom Messaging expands the solution's footprint. Rival satellite distributor Dish and programmers A&E Networks, Fox and ViacomCBS were already on board. ...
- On Addressability Releases Industry 'Playbook'
Digital News Daily, Karlene Lukovitz - Monday, September 14, 2020
The guide lays out how addressable works, including terminology/definitions, and includes a step-by-step technical launch guide for programmers and distributors, as well as buyers' and sellers'
guides. ...
- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV's nearly 4 million subscribers expands Verizon Media's addressable footprint to nearly 11 million. ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will build more network carriage deals for its smart TV platform and work with Project Open Addressable Ready, the technology ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivations by analyzing psychological traits and consolidating them into motivational segments they
call "clusters." ...
- In Addressable, Breaking Up Is Hard To Do
Advanced TV Insider, Karlene Lukovitz - Friday, July 31, 2020
Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged measurement and other challenges -- particularly on a national level -- during a BIA webinar. ...
- Discovery, Inc. Joins On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Friday, July 31, 2020
The company will be able to offer dynamic ad insertion in its networks' programming on linear TV and in VOD across Comcast, Charter and Cox aggregated cable audiences.. ...
- Why The Most Important New Industry Acronym May Be RCT
RTBlog, Joe Mandese - Monday, July 13, 2020
It's been a while since I've heard the old Wanamaker chestnut "half the money I spend on advertising is wasted; the trouble is I don't know which half." And if ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, was named president of ad intelligence and pricing data firm Standard Media Index and will report to James Fennessy, ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- AMC Becomes First Network To Pilot The On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Thursday, June 11, 2020
AMC Networks' participation marks a key step toward achieving addressable inventory availability on a scalable, national basis for On Addressability, an initiative launched last June by Comcast, Charter and ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into a performance marketing channel. ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer. ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched to a media company's data, which ...
- Acxiom Teams With Matterkind On New Addressable Buying Service
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Project OAR, the consortium promoting addressable advertising standards on smart TVs, has added two members -- ViacomCBS and E.W. Scripps. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Univision Joins Nielsen's Addressable TV Beta Program
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and independently control and operate addressable campaigns ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. ...
