- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top Boxes
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
The solution is expected to be of particular interest to pay-TV operators outside of the U.S. and Europe that are starting to seek revenue streams beyond subscription fees. ...
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear Buys
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Buyers using the Invest TV platform to build linear campaign proposals can now activate unified audiences across all major television networks, and use those audiences within the platform to defi ...
- So Why Do We Need Another Addressable Consortium?
Advanced TV Insider, Karlene Lukovitz - Friday, June 18, 2021
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising arm shed a bit more light on why several cable and satellite TV operators and Vizio have formed anoth ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go Addressable
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
Eight television players, including cable operators Comcast, Charter and Altice USA, satellite operators Dish and DirecTV, and smart-TV maker Vizio, have formed the latest in a series of consortia aim ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, with Comscore measurement, in late 2020. ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVs
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The scale represents a milestone for Project OAR, the addressable initiative founded by Vizio and major TV networks, says the TV maker. ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. The buys, which the agency du ...
- Cord-Cutting Isn't What's Killing Broadcast And Cable
TV Watch, Wayne Friedman - Friday, May 21, 2021
Seraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loads of 20 minutes and more per hour destroyed broadcast TV." ...
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TBS" and "Front Row on TNT." ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Tubi Teams With LiveRamp On Addressable CTV Marketplace
Digital News Daily, Karlene Lukovitz - Wednesday, May 19, 2021
The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data for advanced measurement and targeting ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking a box -- it's part ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fiscal Q2 to $4 billion and an increase in Disney+ global subscribers to 103.6 million. Total, company-wide Disney reven ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million. ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audience ...
- FreeWheel Narrows The Addressable Linear/Digital Divide
Advanced TV Insider, Karlene Lukovitz - Friday, April 16, 2021
New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should enable advertisers to extend targeted audien ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need to move faster to think holistically and look to change the rules on both sides of the equation," argu ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but 100% have encountered challenges in tryi ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Automaker TV Spending, Impressions Decline In February
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2021
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV Footprint
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad tech and scale will deliver the advantages of TV streaming advertising to traditional TV, say the companies. Roku's platfo ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, using automatic content-recognition data that helps analysts understand how viewers watch a show and the impact it has ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a member of the group's steering commit ...
