- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need to move faster to think holistically and look to change the rules on both sides of the equation," argu ...
- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but 100% have encountered challenges in tryi ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Automaker TV Spending, Impressions Decline In February
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2021
Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion). ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV Footprint
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad tech and scale will deliver the advantages of TV streaming advertising to traditional TV, say the companies. Roku's platfo ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, using automatic content-recognition data that helps analysts understand how viewers watch a show and the impact it has ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a member of the group's steering commit ...
- Univision Joins Project OAR
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
Project OAR will help Univision develop and deliver new, addressable ad products and solutions across its Spanish-language television portfolio. ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still need to match legacy media buys to metrics. ...
- ViacomCBS, Dish Deliver Addressable Within Live Broadcast
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Addressable ad replacement was successfully executed on a select number of live campaigns across Dish's 9 million households in some CBS-owned-and-operated markets. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, who will remain as a director on Viamedia's board. ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2020
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- will help transition measurement in ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance of Rubicon Project and Telaria ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Beachfront Strikes VOD Deal With Canoe Ventures
Television News Daily, Wayne Friedman - Thursday, November 12, 2020
Ad-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand inventory from Canoe Ventures, which is owned by Comcast Corp., Charter Communications, and Cox Communications. On Wednesday, Canoe Ventur ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple Distributors
Digital News Daily, Karlene Lukovitz - Wednesday, November 11, 2020
AMC will run multiple ads as a single order across Comcast and Charter. ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
Television News Daily, Wayne Friedman - Tuesday, November 10, 2020
Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from AT&T's DirecTV, Dish Network, and Viz ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media platforms, multichannel video programming distributors a ...
- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs ready to roll for deploying ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in seemingly never-ending controversy, social will rema ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and lapt ...
- Addressable Ads Found To Go To The (Literal) Heart Of Engagement
Advanced TV Insider, Karlene Lukovitz - Friday, October 9, 2020
People like addressable ads nearly four times more than non-addressable ones --- and also remember addressable ads more accurately, finds an ambitious, still-in-progress study by GroupM's Finecast and
DRG. ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
