- Tremor Video's Creative-Driven Approach Strips Out Black And White Assumptions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 29, 2020
By changing ad elements to reach specific viewers, Tremor Video is making targeting decisions based less on audience composition and more on audience interests. ...
- How PepsiCo's Kevin Moeller Became A Data Rock Star
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2019
Moeller leads the media insights and analytics team across North America, a new role that increased media measurement and insights capabilities, allowing the company to take more of an ownership ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low household penetration and low buy rates -- but otherwise, it was perfect." ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the Teads Studio and Teads Ad Manager, ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native advertising. ...
- Spotify Opens Sponsorships On 'Discover Weekly' Playlist
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
According to the sell sheet seen by marketers, sponsoring playlists gives the advertiser "premium brand placement within the playlist" with audio or video messages in every ad break. ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%. ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...
- Pandora Sees Ad Revenue Rise 6%
Digital News Daily, Alex Weprin - Tuesday, November 6, 2018
The company's efforts to supercharge its premium subscription service appear to be working. Paid subscriptions are up 49% year over year to $125.8 million. ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The IAB study showed that all CTAs are successful in increasing consumer attention and can lay "the groundwork for a direct relationship between the consumer and the advertiser." ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per year for programmatic advertising, according to ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost money in a massive fraud that affected 11 million mobile devices. ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertising. It will start branding itself as "The Global Media Platform." ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory Role
Digital News Daily, Alex Weprin - Friday, October 5, 2018
When AppNexus was acquired by telecom giant AT&T in June, the new parent company said O'Kelley would "continue to lead the AppNexus business." That's changed. ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more evidence that quality content and premium brands are increasingly connecting directly. ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve "guaranteed impressions" before running
campaigns. ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Digital News Daily, Laurie Sullivan - Wednesday, August 15, 2018
Viant Technology on Wednesday introduced an ad-targeting feature that considers how long it takes for a consumer to repurchase a product from CPG companies such as cereal, detergent and pet ...
- Programmatic DOOH: Why Now?
MediaDailyNews, Adam Green - Monday, August 6, 2018
Unlike programmatic mobile and online, DOOH inventory is finite. So there's less chance that programmatic will drive down the value of CPMs and devalue inventory based on the economics of ...
- Pandora Sees Active Users Fall, Paid Subscriptions Rise
Digital News Daily, Alex Weprin - Tuesday, July 31, 2018
The streaming music service Pandora beat its Wall Street guidance, as the number of paid users rose to six million, a 23% improvement from last year. ...
- ComScore Partners With PushSpring To Boost Mobile Executions
Digital News Daily, Alex Weprin - Tuesday, June 5, 2018
Marketers will now be able to programmatically target audiences based on mobile app consumption and demographics, expand the mobile app audience segments in PushSpring with other characteristics and build mobile ...
- Spotify Revamps Free Tier Of Service In Bid To Boost Advertising
Digital News Daily, Alex Weprin - Tuesday, April 24, 2018
Users will now be able to listen to songs on demand, as often as they like, if the songs are among the 750 the company selects to appear in its ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
London Blog, Sean Hargrave - Wednesday, April 25, 2018
Mobile hits 45% of all digital spend, while direct programmatic reaches 50% of all display traded. ...
- ironSource To Develop 'Sophisticated' Measurement Capabilities
Data & Programmatic Insider, Laurie Sullivan - Monday, April 23, 2018
In an effort to remind marketers that real people interact with their ads, the company is putting together a strategy for brands to measure advertising other than the basics like ...
- Viewability Holds Up As Programmatic Goes Up
London Blog, Sean Hargrave - Thursday, March 29, 2018
The UK treads water on viewability, but with four-fifths of display traded programmatically, that is not so bad. ...
- Two Million Free Spotify Users Suppress Ads
Digital News Daily, Alex Weprin - Friday, March 23, 2018
In other words, they were using software to effectively turn Spotify's free service into its premium, ad-free service. ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analytics and optimization data for brands. The partnership will soon expand to include SearchSync, TVSquared's feature that connects TV ...
- Mobile Video Tops 60% Of Video Plays Globally
Digital News Daily, Alex Weprin - Wednesday, March 14, 2018
Video consumption was up significantly in 2017 overall compared to 2016, with striking differences in how and where consumers viewed short-form and long-form content, according to the Q4 2017 Global ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times higher CTRs and engagement than in-ad ...
