- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up fr ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up to two years to convert. A ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and commit to reduced fees and transparency about auction procedures and
fees. ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. David Spencer, asst. manager, audience buyi ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketpla ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the best medium to persuade, according to Erica Monteith, SVP, Paid Media at GMMB, the largest Democratic consulting firm. ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building personalized messages off context data signa ...
- Why Programmatic Advertising Won't Work On TV
Media Insider, Dave Morgan - Thursday, February 27, 2020
Programmatic has provided cover for a massive amount of fraud. It has created faux precision and faux control. ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor has agreed to spend $39.4 million in advertising with News Corp over a three-year period. ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in an "all out war" with SVOD, big growth in user-initiated formats, a continuing explosion of native advertising, and unprecedent ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have access to Fire TV's inventory. ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks to programmatic. ...
- Five Steps To Mastering Programmatic Video
MAD London, Bill Swanson - Thursday, October 3, 2019
The rise of programmatic video is meteoric, but brands must understand nuance and context to succeed. ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad Inventory
Digital News Daily, Karlene Lukovitz - Tuesday, August 13, 2019
The partnership will enable advertisers to scale their local-market OTT campaigns "with precision," says Discovery, which is looking to accelerate the growth of its OTT business. ...
- A New Forum For The Brave New World Of Advanced TV
Advanced TV Insider, Karlene Lukovitz - Friday, August 9, 2019
Digital News Daily's editor launches a weekly column dedicated to exploring this promising-but-complex media sector. ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. ...
- Simulmedia Expands D2Cx Capabilities
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being removed, letting brands launch on TV with small budgets. ...
- Extreme Reach Expands AdBridge Solution To Sell Side
Digital News Daily, Alex Weprin - Monday, June 3, 2019
The ultimate goal is one supply chain connecting the buy side to the sell side, enabling content owners to access the content and deliver it to any endpoint. ...
- Pixability Taps Chris Woods As CRO
Digital News Daily, Alex Weprin - Friday, May 31, 2019
While Pixability is best known for its expertise on YouTube, the company is in the midst of expanding its reach to other platforms, which include Facebook, Instagram, and now ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOH
Digital News Daily, Alex Weprin - Friday, May 24, 2019
The company is betting these new formats, alongside existing inventory, will enhance consumer engagement and make it easier for marketers to reach more consumers through one DSP. ...
- Roku Launches 'Activation Insights' OTT Ad Product
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
Roku is expanding its suite of OTT advertising tools. The latest tracks and targets audiences that have shifted their viewing from linear TV to streaming video. ...
- Comcast Technology Solutions Rolls Out Global Ad Management Offering
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will allow for the international delivery ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, potentially offering all three at ...
- YouTube Ads Are Getting Longer
Digital News Daily, Alex Weprin - Friday, May 17, 2019
From 2018-'19, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming Launch
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Quibi (short for "quick bites') is the upcoming ad-supported subscription streaming video service from Jeffrey Katzenberg. It has raised $1 billion in funding from many companies that expect Quibi ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food Truck
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Outside the upfront locations across NYC, a Carnegie Deli-themed food truck -- emblazoned with imagery from the show -- handed out complimentary pastrami sandwiches. ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst writes. User-generated content has advantages b ...
