- NBC Embraces Ad-Supported Streaming At Upfront
Digital News Daily, Alex Weprin - Monday, May 13, 2019
Calling it the "largest initiative in our company's history," NBCU ad sales chief Linda Yaccarino painted the company's upcoming streaming service as the only one to offer scale, brand safe ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. ...
- Streaming News Wars Heat Up
Video Insider, Alex Weprin - Tuesday, May 14, 2019
Once limited to traditional broadcast news windows, or cable news channels, news has finally broken through on streaming platforms, with a number of legacy players and startups aiming for eyeba ...
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
Digital News Daily, Alex Weprin - Friday, May 10, 2019
A Conviva study suggests streaming ads are not living up to the quality of delivery that consumers and marketers would expect. ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Disney CEO Bob Iger suggested that a deal in which Comcast sold its Hulu stake to Disney could maintain NBC programming on the service. ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer Opportunity
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Fox's strategy is in stark contrast to many competitors. It does not see DTC as a profitable venture. ...
- FuboTV Taps Flatley To Lead Ad Sales
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Flatley joins FuboTV from Dish's Sling TV, where he was on the team leading the company's direct and programmatic ad sales efforts. At Fubo, he will report to chief strate ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric ...
- Tubi Acquires Streaming Rights To 'The Apprentice'
Digital News Daily, Alex Weprin - Monday, May 6, 2019
All 15 seasons of the NBC show will be available to stream for free on Tubi. It underscores Tubi's push into reality TV. ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every day to watch gaming videos. ...
- Tremor Video DSP Leverages Data, Launches Creative Studio
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The video advertising platform Tremor Video DSP is launching an in-house creative studio, expanding its relationship with its marketing clients. ...
- VideoAmp Raises $70M, Taps Liguori For Board
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
In conjunction with the $70 million raised, Raine Group invested $50 million in the round. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions and forecasting around cross-screen reach and exposure. ...
- Roku Veterans Launching CTV Ad Network
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The new company, called Tetra TV, LLC, will pool video inventory from more than 100 streaming video channels. Advertisers will be able to buy inventory across platforms. ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy of being a scaled omnichannel opti ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a video supply in an auction-based environment, on an invitation-only basis. ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive capabilities. ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. ...
- Consumers Open To Ad-Supported OTT Offerings
Digital News Daily, Alex Weprin - Friday, April 19, 2019
A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-support ...
- Telaria Names Bilins Chief Product Officer, Focuses On Tech Shift
Digital News Daily, Alex Weprin - Friday, April 19, 2019
Bilins was most recently of product management at Comcast-owned FreeWheel, and before that was a software engineer for companies such as Northrop Grunman and Lockheed Martin. She will be bas ...
- Philo Taps SpotX For Programmatic Monetization
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
SpotX's Demand Facilitation team is also "aggressively communicating to the world of media buyers about our available inventory," says Reed Barker, head of advertising strategy at Philo. ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected TV platforms. ...
- Dish Taps Antonelli To Lead Sling TV Ad Sales
Digital News Daily, Alex Weprin - Friday, April 12, 2019
Dave Antonelli will lead ad strategy and sales for the streaming bundle. Separately, digital publisher Uproxx named Adam Smith CRO. ...
- SpotX, Clypd Partner On Cross-Platform Ad Solution
Digital News Daily, Alex Weprin - Friday, April 12, 2019
The new solution will unify audience segments across channels, with forecasting, execution, and reporting across both linear and OTT. Fox Corp. and Discovery signed on. ...
- Discovery's Streaming Strategy Takes Shape
Digital News Daily, Alex Weprin - Thursday, April 11, 2019
While competitors Disney and WarnerMedia plan their own branded streaming services, Discovery is laying the groundwork for a two-pronged approach to streaming. The "Go" strategy is built around apps th ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. ...
- Hearst Turns To FreeWheel For OTT Video Ad Solution
Digital News Daily, Alex Weprin - Tuesday, April 9, 2019
As part of the deal, FreeWheel's Monetization and Revenue Management platform will power Hearst's OTT ad product Hearst Anyscreen, providing expanded access to OTT inventory. ...
- SpotX, BrightLine Expand OTT Ad Partnership
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The enhanced partnership makes SpotX the single point of contact for marketers looking to integrate BrightLine's tech into the creative that runs on SpotX's platform. ...
