- Videology Likens The Emerging Video Market To Geology
Around the Net in Real-Time, Tobi Elkin - Monday, December 14, 2015
At Beet.TV's executive retreat, Videology's North America managing director Tim Castree likens the programmatic video arena to geology. He says you've got: “Sand — How we can use our Nielsen a ...
- Forrester: Programmatic Will "Skyrocket" In Europe By 2020
Around the Net in Real-Time, Tobi Elkin - Friday, December 11, 2015
A Forrester report projects that programmatic adoption will ‘skyrocket’ within Europe, with the share of online display ads that are traded programmatically jumping from 37.5% in 2015 to 61% ...
- Group M's John Montgomery: How Do Ad-Blockers That Use White Lists Differ From Extortion?
RTBlog, Tobi Elkin - Friday, December 11, 2015
John Montgomery is COO GroupM Connect, N.A., one of the biggest media buying and planning agencies in the world. RTBlog asked him for his thoughts about trends in 2016 a ...
- ReachMax Report: Big Difference Between 'Programmatic Guaranteed' In China And The West
Real-Time Daily, Tobi Elkin - Thursday, December 10, 2015
ReachMax, a China-based independent ad-tech firm, finds that the term "programmatic guaranteed" doesn't mean the same thing in China that it does in the West. That's among the findings ...
- AOL On's Video Distribution Troubles Media Partners
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 9, 2015
Interesting take on the AOL On network by Mike Shields in the Journal. AOL On syndicates 2.5 million videos from media companies like NBCUniversal, Martha Stewart Living Omnimedia and Reuters and plac ...
- Accordant's Art Muldoon & Matt Greitzer Say Viewability Metrics Need To Shake Out
RTBlog, Tobi Elkin - Tuesday, December 8, 2015
Accordant Media's Art Muldoon and Matt Greitzer say viewabiilty metrics will remain confusing in 2016. There will be fewer -- but probably better -- ads, and private marketplaces will ta ...
- Adobe And Videology Address OTT Video Sales Hurdles
Around the Net in Real-Time, Tobi Elkin - Monday, December 7, 2015
Big brands that want 10 million guaranteed impressions aren't able to find them in episodic TV yet. But Adobe and Videology, through new over-the-top video ad sales and the yie ...
- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accordant Media who cast their predictions for 2016. Among their projections, programmatic will become a truly cross-channel
discipline. ...
- Agencies Don't Plan To Use Programmatic Ad Spend On Local TV
Around the Net in Real-Time, Tobi Elkin - Friday, December 4, 2015
An eMarketer article reports that many agencies don't plan to allocate programmatic spending on local TV, instead planning for mobile. According to research from Strata, more than two-thirds of ...
- For AmEx, Programmatic TV Remains A Manual Process
Around the Net in Real-Time, Tobi Elkin - Thursday, December 3, 2015
AdExhanger notes that American Express would like to do more with programmatic video and TV, but that "technology and scarce inventory are stymying growth in programmatic TV, specifically." David Szahu ...
- SpotX Whitepaper Finds That Broadcasters Have Yet To Realize The Full Value Of Ads
Real-Time Daily, Tobi Elkin - Thursday, December 3, 2015
A SpotX whitepaper finds that broadcasters distribute video content via as many as 30 different vehicles but most have yet to realize the true value of their ad placements. ...
- Videology, TubeMogul And The Trade Desk Are Forrester's Top DSPs
Real-Time Daily, Felicia Greiff - Tuesday, December 1, 2015
Forrester ranked Videology, as well as TubeMogul and The Trade Desk, as leaders in its Wave report, an evaluation of video advertising demand-side platform (DSP) providers. ...
