- Taptica Changing Name To Tremor International, Forges New Identity
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The change adopts the name of Tremor Video DSP, one of Taptica's biggest subsidiaries. Taptica recently completed its acquisition of digital advertising firm RhythmOne. ...
- Pluto TV Strikes Content Deal With BBC Studios
Digital News Daily, Alex Weprin - Monday, April 8, 2019
Episodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear across Pluto TV's channels. Also, the company will create two dedicated "pop-up" channels - for "Doctor Who" and "Antique ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the Teads Studio and Teads Ad Manage ...
- CTV Video Ads Accelerate Impressions, Engagement
Digital News Daily, Alex Weprin - Friday, March 29, 2019
As CTV rises, short-form video ads are rising as well. Innovid found that videos under 10 seconds more than doubled in 2018 to 11% of impressions, up from 5% ...
- Premion Taps Vilade As Head Of Sales
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
Vilade is joining Premion from TrustX, where he was Chief Rvenue Officer. ...
- VideoAmp Inks Deals With OTT Platforms, Programmers Ahead Of Upfronts
Digital News Daily, Alex Weprin - Wednesday, March 27, 2019
The company says A+E Networks, AMC Networks, Sony Crackle, and Tubi TV have signed on to integrate with VideoAmp's platform. ...
- Tru Optik, Oracle Data Cloud Strike Audience Data Deal
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
The deal will make Oracle's audience data available for CTV and OTT ad campaigns. Tru Optik has an opt-out system, allowing consumers to opt out of receiving targeted ads. ...
- Adobe, Roku Partner On OTT Ad Targeting
Digital News Daily, Alex Weprin - Tuesday, March 26, 2019
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices. ...
- Tru Optik Taps Kosinski To Lead Sales
Digital News Daily, Alex Weprin - Friday, March 22, 2019
Kosinski will lead the company's growing sales operation, including oversight of revenue, partnerships and international expansion. He was most recently managing director of Blue Ocean Partnership,
LLC. ...
- JW Player Adds Telaria, PubMatic, And EMX To Video Player Bidding Solution
Digital News Daily, Alex Weprin - Wednesday, March 20, 2019
The Video Player Bidding solution lets JW Player clients, which include Vice Media, Penske Media and Univision, monetize their videos through the company's own programmatic offering. ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holid ...
- Cinedigm Acquires Future Today In $60M Deal
Digital News Daily, Alex Weprin - Friday, March 15, 2019
The combination of Cinedigm and Future Today's channels will make it easier to gain distribution and drive direct ad sales. Cinedigm has 2.4 million monthly active users on its O ...
- YouTube Brand Safety Blowback Appears Short-Lived
Digital News Daily, Alex Weprin - Thursday, March 14, 2019
While a few advertisers were vocal about their decision to exit the platform, after the exploiting children scandal, the overwhelming majority of advertisers kept advertising on YouTube. ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
Digital News Daily, Alex Weprin - Wednesday, March 13, 2019
The company outlined three initiatives that will form the core of FreeWheel Media: attribution (moving to real results), building a clear audience view, and shifting to executional simplicity, as wi ...
- OTT Ad Inventory: 18% Is Fraudulent
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably hi ...
- Samba TV Integrates With Google To Measure TV Tune-In
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and oth ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorporate exclusive data partnerships with companies such as Dstillery and Alphonso. ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove 16% incremental reach among consumers ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad Insertion
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
Sling supports DAI on more than 90 of its networks. Those ads typically demand a higher price than less targeted or less dynamic programmatic ads. ...
- Sling TV Cutting Prices Amid Increased Competition
Digital News Daily, Alex Weprin - Wednesday, February 27, 2019
Sling's promotion, tied to tax season, offers 40% subscription prices for the first three months. Promo pricing is $15 per month for Sling Orange or Sling Blue, or $25 p ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindset, media content and creative are more synced up than they have ever been." ...
- Moving Video Forward A Frame At A Time: A Brand's Perspective
Show Daily, Nina Lentini - Tuesday, February 26, 2019
As far as measurement goes, "the challenge is there are too many entities, siloes, trying to solve measurement. There are too many agendas out there." ...
- Beeswax Integrates With Operative, Simplifies Programmatic Buys
Digital News Daily, Alex Weprin - Tuesday, February 19, 2019
The integration allows for publishers to bundle linear and digital inventory together more efficiently. ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Clients of FreeWheel Market will be able to use the tool to "better determine the optimal mix of TV and video channels to drive outcomes," the companies say. ...
- Telaria, ZypMedia Forge OTT Ad Deal
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
ZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect local businesses with local audiences that are consuming more and more OTT content." ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanced data insights and segmentation, and to purchase specific segments as needed. ...
- Telaria Signs On To The Trade Desk's Unified ID Solution
Digital News Daily, Alex Weprin -
Unified ID is The Trade Desk's effort to improve digital audience addressability across the digital advertising supply chain. ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native advertising. ...
- SpotX Implements The Trade Desk's Unified ID Solution
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
Unified ID lets different companies in the digital ad supply chain integrate The Trade Desk's cookie footprint with their own coverage. That increases overall coverage and the addressable audience p ...
