- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for the CTV ad marketplace, a new year-end report from eMarketer projects it will only get better from here. T ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to enable combined linear and audience-based b ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, CTV and video programmatic. The goal is for him to accelerate the company's adoption among programmatic buyers and bra ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketpla ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity Rising
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Connected TV's 43% share tops mobile video impressions' 39% share for the week of April 12-18, according to Innovid's new video analytics iQ dashboard, which analyzes digital video/connected TV impressi ...
- Why Programmatic Advertising Won't Work On TV
Media Insider, Dave Morgan - Thursday, February 27, 2020
Programmatic has provided cover for a massive amount of fraud. It has created faux precision and faux control. ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
Advanced TV Insider, Karlene Lukovitz - Friday, February 14, 2020
Roku's devices still heavily dominate, with 59% of programmatic ad share in this growing arena, but Amazon, driven by Fire TV, captured 19% last year, according to a new repo ...
- TV Should Follow Digital's Programmatic Lead
Television News Daily, Chip Plesnarski - Monday, September 30, 2019
Linear television sells advertising availability, based on a 24-hour calendar with pricing dictated by ratings. Historically, there's been a fear to sell spots to programmatic buyers over concern of commoditizat ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto Data
Television News Daily, Wayne Friedman - Wednesday, August 28, 2019
Hudson MX's platform has been used to make $2 billion in local media buys with 30 media agencies in 210 markets and 294 national advertisers so far this year. Automoti ...
- Xandr Invest Provides Access To Buying Premium Content
Television News Daily, Wayne Friedman - Monday, June 10, 2019
The platform gives marketers access to buying premium, brand-safe content and includes a programmatic, guaranteed offering for buyers, which reserves access to content. Marketers can layer on consumer analytics ...
- Trade Desk Braces For Modest Expectations From CTV Ad Revenues
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
The Pivotal Research Group is now shifting estimates -- some $25 million in revenue coming from CTV-related fees for ad spend -- to next year. ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's new opportunity." The company is positioned to support ad targeting and measurement, while transforming the C3 metric ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
Digital News Daily, Alex Weprin - Thursday, April 25, 2019
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a video supply in an auction-based environment, on an invitation-only basis. ...
- SpotX, BrightLine Expand OTT Ad Partnership
Digital News Daily, Alex Weprin - Monday, April 8, 2019
The enhanced partnership makes SpotX the single point of contact for marketers looking to integrate BrightLine's tech into the creative that runs on SpotX's platform. ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
Digital News Daily, Alex Weprin - Wednesday, March 13, 2019
The company outlined three initiatives that will form the core of FreeWheel Media: attribution (moving to real results), building a clear audience view, and shifting to executional simplicity, as wi ...
- Beeswax Integrates With Operative, Simplifies Programmatic Buys
Digital News Daily, Alex Weprin - Tuesday, February 19, 2019
The integration allows for publishers to bundle linear and digital inventory together more efficiently. ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native advertising. ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
Mediaocean's Spectra and Prisma platforms are used by major ad-buying agencies to purchase local tv advertising. Mediaocean says $150 billion in global media spending is run through its systems. ...
- SpotX To Benefit From RTL Acquisition Of Yospace
Digital News Daily, Alex Weprin - Wednesday, January 9, 2019
At the heart of the deal is Yospace's expertise in server-side ad insertion (sometimes called Dynamic Ad-Insertion, or server-side dynamic ad insertion). SSAI allows for existing commercial sports to ...
- For Programmatic To Grow, Commercial Terms Must Change
MediaDailyNews, Jeff Collins - Monday, December 10, 2018
Advertisers should treat programmatic advertising as a long-term investment and seek significant cost efficiencies for consolidating their media spend. ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for new capabilities in Canada. ...
- IAB Releases Advanced TV Attribution Buyer's Guide
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as well as the benefits of attributi ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a specific TV ad. ...
- MediaMath Continues Video Push
Digital News Daily, Alex Weprin - Monday, October 15, 2018
The company hopes to have more of a direct impact on best practices and guidelines on the digital video and connected TV front, and joining the IAB video center boa ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable TV, over-the-top (OTT) video, and connected TV (CTV). ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commercial pods, specifically calling out sponsorships of programming events like "Huluween," and brand integrations in shows. ...
