- Pandemic Turns Morning Into Prime Time, Digital Device Usage Soars
MediaDailyNews, Joe Mandese - Thursday, April 30, 2020
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, smartphones and connected TVs for work, ...
- Alexa: Who Cares What Time It Is?
Research Intelligencer, Joe Mandese - Friday, May 1, 2020
There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR's ...
- Daytime Kids Viewing In Top 25 Markets Soars Nearly 300%, Big Gains In Internet, Gaming
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month and a half. There have also ...
- Back Off! My SocialSafety Smartphone Is Beeping
Marketing Daily, P.J. Bednarski - Monday, April 27, 2020
When one co-worker gets less than six feet away from another, their smartphones start to vibrate and beep. ...
- InMobi Names Greg Archibald To SVP Role
Email Marketing Daily, Ray Schultz - Thursday, April 2, 2020
Archibald, who previously served as an EVP at Criteo, will be responsible for revenue across InMobi products. ...
- Coronavirus Slashing Smart Home Market Revenue By $19.5 Billion
Connected Thinking, Chuck Martin - Friday, March 13, 2020
The global smart-home market is being hit hard by the coronavirus. The market now is forecast to fall nearly $20 billion short of previous estimates for 2020. ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been done ...
- Kellogg Sells Pringles During Super Bowl In Real Time
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Through personalized CTV ad experiences, Pringles was able to connect with viewers on an entirely new level. ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
Advanced TV Insider, Karlene Lukovitz - Friday, February 14, 2020
Roku's devices still heavily dominate, with 59% of programmatic ad share in this growing arena, but Amazon, driven by Fire TV, captured 19% last year, according to a new report ...
- Dailymotion Now Selling CTV Ad Inventory
Digital News Daily, Karlene Lukovitz - Friday, February 14, 2020
The platform says its CTV app enables access to 2,000-plus premium content providers, across major CTV device brands. ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Corp. to carry its streaming apps. ...
- Preparing For The Future Of Voice Advertising
Search & Performance Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is truly realized. Here is why -- ...
- 3 Billion Smart Devices To Ship In 2023: Study
AI & IoT Daily, Chuck Martin - Wednesday, January 22, 2020
The shipments represent a growth of 7% from 2019, according to a new forecast by Canalys. ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National ...
- Machine-To-Machine Everything Influences Search In 2020
Inside Performance, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question is which consumers will adopt the ...
- Sonos Sues Google, Alleges Patent Infringement For Voice Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
The suit claims Google knew about the patented technology that could span multiple rooms as early as 2013. Sonos is seeking a ban on Google speakers, smartphones and laptops in ...
- Connected Cars Poised to Drive More Traffic to Brick and Mortar Businesses
MAD, Kyle Jackson - Monday, January 6, 2020
Data from connected cars, of course with respect to drivers' privacy, can provide a rich targeting opportunity for advertisers. ...
- CES Startups Breakdown: Early Stage, Mostly Hardware, But Lots Of AI
Research Intelligencer, Joe Mandese - Sunday, January 5, 2020
More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing ...
- Machine-To-Machine Everything Influences Search In 2020
Inside Performance, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 2020, at which time management will release the new company name. ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and released guidelines to solve them. The ...
- Apple, Amazon, Google Partner In Zigbee Alliance On Connected Home Project
AI & IoT Daily, Laurie Sullivan - Wednesday, December 18, 2019
Members of the working group Project Connected Home over IP will create a new standard to make it easier to connect fragmented smart-home products. It aims to increase compatibility among ...
- Sports Viewership Migrates To Connected Devices
Research Intelligencer, Rob Williams - Monday, December 16, 2019
Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices. ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said Danielle Cravatt, VDX.tv's SVP, client partnerships. ...
- Are You Ready For 'Very Big Data?'
Research Intelligencer, Joe Mandese - Tuesday, November 26, 2019
If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. Currently, more than 5 billion consumers ...
- Amazon Under Fire Over Ring Partnerships With Police
Digital News Daily, Wendy Davis - Wednesday, November 20, 2019
Amazon is facing new criticism over the privacy policies of its connected doorbell company Ring, which has entered into partnerships with more than 600 police departments in the U.S. ...
- Sling TV Adds Voice Control Through Google Nest Hub, Nest Hub Max
Digital News Daily, Karlene Lukovitz - Thursday, November 21, 2019
Sling users can for the first time voice-control programming, and cast Sling to smart devices around the home. ...
- What Google's FitBit Buy Means For Wearables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 11, 2019
Since its launch in 2009, Fitbit has evolved considerably. Its software—the mobile app, social network, sleep tracking, subscription coaching—makes it stand out from other fitness wearables. “Now Fitbit has ...
- TiVo Positions To Profit From Viewers' Content Confusion
Advanced TV Insider, Karlene Lukovitz - Friday, November 8, 2019
The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery solution ...
