- General Motors, Amazon Intro OnStar Guardian For Home Use
Marketing Daily, Tanya Gazdik - Sunday, September 26, 2021
The hands-free Alexa skill makes it easy for customers to get help from OnStar's emergency-certified advisors when they need it. ...
- Honda, Google Expand Collaboration On Connected Services
Marketing Daily, Tanya Gazdik - Thursday, September 23, 2021
Honda plans to begin integrating Google built-in with the all-new model that will go on sale in the second half of 2022. ...
- Comcast Intros Global Wireless Streaming Device, XiONE
Digital News Daily, Karlene Lukovitz - Thursday, September 23, 2021
The 4K WiFi 6 device is available now for Sky Q customers in Italy and Germany, and beginning rollout for Xfinity Flex customers in the U.S. ...
- Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
The smart glasses can capture pictures and short videos, make calls and play music. Will this be just another shiny object for advertisers or provide any type of data ...
- U.S. CTV Households Plateau, But Devices Per Household Soar
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG. ...
- Google Reportedly Following Apple Into The Chip Business - Why It's Important To Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebooks, and it shouldn't come as a surprise to anyone. ...
- CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
Advanced TV Insider, Karlene Lukovitz - Friday, August 27, 2021
Roku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively - or more than three-quarters of views combined. ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for its clients but is still acti ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018
Video Insider, Karlene Lukovitz - Tuesday, July 27, 2021
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- How Agencies Acquire Data And Their Greatest Needs
Inside Performance, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organizat ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition Corp
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. ...
- Walmart Bows Its Own Streaming Devices, Taking On Roku, Other Players
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
Called Onn, the line includes an economy-priced Android TV UHD device and an Android TV UHD device. ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% Weekly
Television News Daily, Wayne Friedman - Monday, June 7, 2021
Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device. ...
- Amazon Sidewalk Called A Privacy Risk
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Amazon argues that Sidewalk is built with multiple layers of security. Yet privacy experts are concerned about the new offering, according to "The Guardian." ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in CTV devices after finding a sophisticat ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create more interoperability, superior consumer ad experienc ...
- ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
Advanced TV Insider, Karlene Lukovitz - Friday, April 2, 2021
Google Ad Manager reports that ATV advertising dipped in Q2 but recovered over the course of 2020. Traditional buys still heavily dominated, but programmatic grew rapidly. Live impressions grew fast ...
- HBO Max Launches On Cox Platforms, Vudu On Amazon Fire Devices
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
Streaming services continue to expand their reach by integrating into a growing number of platforms and connected devices. ...
- Vizio Files For IPO, Reports 12M SmartCast Users, Strong Platform+ Growth
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Vizio's Smartcast smart TV operating system users grew 61% last year, and Platform+ revenues grew 304% over the past two years. ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected healt ...
- Nielsen's Gracenote To Provide Real-Time Sports Data For Smart TV, Connected Auto Systems
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
Live sports data will be integrated into smart TV sets and connected automobile information systems, allowing smart TV makers to offer previews of upcoming games and real-time score information, wi ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards
Inside Performance, Laurie Sullivan - Thursday, December 31, 2020
Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be in better shape next year than most companies, as the wor ...
- Google Services Just The Beginning Of Subscription-Based Offers In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 29, 2020
Apple created hardware, then a services business and subscriptions. Whether or not this will offset future ad declines based on antitrust lawsuits, 2021 will be the year of subscription servi ...
- For Safer Holidays, Amazon Recruits 'Granfluencers'
Marketing Daily, Sarah Mahoney - Wednesday, December 23, 2020
The idea is to showcase the Amazon Echo and ways families can use it for impromptu drop-in visits. ...
- WarnerMedia's HBO Max Film Release Move Puts Pressure On Roku
Digital News Daily, Karlene Lukovitz - Monday, December 7, 2020
With Amazon Fire now supporting HBO Max, Roku, as the remaining holdout, is getting pressure from Roku device users who now want to get HBO Max for its no-extra-charge one-mon ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV and internet consumption. ...
- Apple Announces M1 Chip For Mac -- What It Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
All aspects of the machine can now run on one chip that provides a unified architecture. All technologies can access the same data without having to switch between multiple poo ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app make ...
- Project OAR Expects To Begin Live Campaigns Before Year's End
Advanced TV Insider, Karlene Lukovitz - Friday, October 30, 2020
Project OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs ready to roll for deploying ...
