- CMOs Plagued With Widening Gap Between Strategy, Execution
Marketing Daily, Tanya Gazdik - Tuesday, March 21, 2017
In order to create truly connected experiences, marketers need to define a clear owner of the data-driven customer strategy, according to CMO Council research. ...
- comScore Uses Home Panel To Measure Connected Devices
MediaDailyNews, Wayne Friedman - Thursday, March 9, 2017
The service, called Connected Home, will use the company's home panel -- more than 12,500 U.S. homes -- to deliver usage insights into computers, mobile phones, tablets, streaming sticks, sma ...
- Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TV
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows YuMe to provide clients with campaign-lev ...
- Two Ad-Tech Firms Partner On CTV/OTT Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
Audience measurement and data platform Tru Optik is partnering with Videology. The aim is to enable Videology clients to access Tru Optik's OTT marketing cloud to identify specific OTT audienc ...
- German Officials Tell Parents To Destroy Connected Toy
Around The Net in Daily Online Examiner, Wendy Davis - Friday, February 24, 2017
Regulators in Germany told people to destroy the smart doll My Friend Cayla, which records conversations with kids. The doll allegedly asked children to answer questions about their favorite sho ...
- Visa, IBM's Watson Team For Consumer Payments Through IoT Devices
Mobile Insider, Chuck Martin - Tuesday, February 21, 2017
IBM's Watson already allows businesses to connect to billions of connected devices, sensors and systems globally, from which Watson gains insights. Visa's global payments already are used by more th ...
- 25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate
Mobile Insider, Chuck Martin - Thursday, February 2, 2017
Voice assistants are coming in a big way. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation, based ...
- Kochava Debuts New App Fraud Verifier Tool
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
Kochava, a provider of attribution, analytics, and optimization tools for connected devices, announced the release of its Traffic Verifier, a feature that allows marketers to validate traffic, set a glob ...
- 2017 Internet Of Things Security Threats
Mobile Insider, Chuck Martin - Thursday, January 12, 2017
The 2017 predictions for the Internet of Things keep coming, with one of the latest dealing with what's in store for security. Security and privacy remain major IoT issues, especial ...
- CES 2017: The Dawn Of The Third Connected Era
MediaDailyNews, Rishad Tobaccowala - Wednesday, January 11, 2017
The third connected era builds on the link, mobility and social networks with three new connection paradigms, including deep connections between data, which enable machine learning that powers artificial intellige ...
- CES And The Brands Of The Internet Of Things
Mobile Insider, Chuck Martin - Tuesday, January 10, 2017
One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very many ways. ...
- Mattel Finds Voice In Aristotle With Help From Microsoft Bing, Cortana
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2017
Mattel has developed a voice-activated connected kids room hub similar to Amazon Echo and Google Home, with technology from Microsoft, Qualcomm Technology and Silk Labs. ...
- CES And The Brands Of The Internet Of Things
Connected Thinking, Chuck Martin - Friday, January 6, 2017
One of the striking evolutions of the Internet of Things highlighted at this year's CES is the scope of major brand involvement in very many ways. However, this not ...
- Top 10 Consumer IoT Trends For 2017
Mobile Insider, Chuck Martin - Tuesday, January 3, 2017
Every year around this time, various entities dust off their crystal balls and provide some guidance as to what they expect to occur in the next year. The IoT forecas ...
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Screen6, a data processor and platform provider for cross-device identity management, announced the ability for its partners to expand their private identity graphs beyond their own datasets through alliances wi ...
- Rule Proposed To Connect Cars To Each Other In Real-Time
AI & IoT Daily, Chase Martin - Wednesday, December 14, 2016
Connected cars may become more standardized in the U.S. soon, thanks to a rule just proposed by an agency of the Department of Transportation. The new rule, from The Nation ...
- Flashtalking Partners With Tapad For Attribution Modeling
Real-Time Daily, Philip Rosenstein - Monday, December 12, 2016
Flashtalking, an ad server, announced positive results from its partnership with Tapad, the cross-device marketing company. The relationship incorporates Tapad's Device Graph with Encore by Flashtalking, a fractional attribution modeli ...
- Drawbridge Awarded Patent For Cross-Device Technology
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Drawbridge has announced that it recently secured a patent from the U.S. Patent and Trademark Office for a system to group Internet devices based upon device usage. ...
- Throtle To Use Drawbridge's Connected Consumer Graph
Real-Time Daily, Philip Rosenstein - Monday, December 5, 2016
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, a data onboarding firm, will use Drawbridge's Connected Consumer Graph to aid in the cross-device targeting of
consumers. ...
- 22 Million Self-Driving Cars Coming, But Down The Road
Connected Thinking, Chuck Martin - Monday, November 28, 2016
Anyone overly concerned about dealing with self-driving cars while they are out and about may have plenty of time before having to worry. That doesn't mean that connected cars aren ...
- Intel Invests $250 Million To Advance Connected Cars
Connected Thinking, Chuck Martin - Wednesday, November 16, 2016
Autonomous cars are about data and content, and both are coming on strong. Most consumers may not be waiting in line to buy an autonomous car but that doesn't me ...
- Marketers Struggle With Cross-Device Identification
Research Brief, Jack Loechner - Friday, November 11, 2016
According to a summary and blog of properly communicating with customers across multiple devices by Neil O'Keefe, SVP of CRM and Member engagement, Data & Marketing Association (DMA), the challen ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, has released the latest installment of its Knowledge Labs educational series, which focuses on the advanced TV ecosystem a ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data Marketplace
Real-Time Daily, Philip Rosenstein - Wednesday, October 19, 2016
Drawbridge announced that TapFwd will begin to use its Connected Consumer Graph to better leverage the relationship between on and offline data points associated with a particular mobile device. ...
- Amazon Alexa Connecting To Control Home Audio Systems
AI & IoT Daily, Chase Martin - Wednesday, August 31, 2016
Voice control and other connected device capabilities are coming to smart home speakers and music-streaming platforms in an effort to simplify consumers' lives. Smart home audio systems from Sonos wi ...
- Amazon, Google Changing Marketing's Role Through Connected Devices
SearchBlog, Laurie Sullivan - Friday, August 26, 2016
What will be the role of the search marketer when brands finally learn about their customers through data collected by Internet-connected devices? ...
- Connected Devices Seen As Boost To Mobile Commerce
AI & IoT Daily, Chase Martin - Monday, August 1, 2016
The Internet of Things is coming to commerce and may have an attractive value proposition for consumers. A new report suggests that connected devices can reduce the friction of transactio ...
- Consumers Look For New Value In Smart Home Products
AI & IoT Daily, Chase Martin - Wednesday, July 27, 2016
Smart home products have to create new value if they are to be adopted. That's the conclusion of a new study on various aspects of the Internet of Things, includi ...
- Connected: A Way Of Life
Research Brief, Jack Loechner - Wednesday, June 29, 2016
According to the Nielsen first-quarter 2016 Connected Device Report, being a connected consumer isn't a trend, it's a way of life. The relationship between a consumer and a mobile devi ...
- Kenmore, Craftsman Move Into Connected Home
Marketing Daily, Aaron Baar - Tuesday, June 21, 2016
Tom Park, president of Kenmore, Craftsman and Die Hard brands, tells "Marketing Daily": "If we can provide connected products [that offer] peace of mind at a convenient price, we c ...
