- Google Attempts To Solve Painful Media Authentication Processes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2016
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers and marketing. An Ernst & You ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?
RTBlog, Tobi Elkin - Monday, June 20, 2016
Is Microsoft's acquisition of LinkedIn a data play? An identity play? Or something else entirely? ...
- Broadway Channel Adds Roku, Amazon, Apple
Around the Net in Video, P.J. Bednarski - Thursday, June 16, 2016
The move into the OTT space is new; it's been in New York hotel rooms and on in-flight screens. Broadway shows theater-related fare. About 15-20 new videos will be add ...
- Beacons Double This Year, On Way To 400 Million In Market
Mobile Insider, Chuck Martin - Friday, May 20, 2016
Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilita ...
- Rubicon Project Touts Global Launch Of Mobile Video Platform
Real-Time Daily, Tobi Elkin - Thursday, May 19, 2016
Global advertising exchange Rubicon Project on Thursday announced the launch of its next-generation Mobile Video Platform (MVP), and its segue from beta, to general availability globally. ...
- Google Home Brings Privacy, Security Questions Into Play
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
As Google enters the automation market with its smart home hub later this year, some experts question whether security and privacy safeguards have been put in place as Internet-connected ho ...
- Smartphone Market Waits For Time To Catch Up
Mobile Insider, Chuck Martin - Thursday, May 12, 2016
More smartwatches are coming, whether masses of consumers want them or not. The reality is that other wearable smart things are a bigger deal than smartwatches -- at least ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
SearchBlog, Laurie Sullivan - Monday, May 9, 2016
Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit talking about himself to demonstrate what type of search targeting persona not to use and the importan ...
- Ready Or Not, Smart, Connected Appliances Are Coming
Mobile Insider, Chuck Martin - Thursday, April 28, 2016
While consumers may not be driven to stores to check out or buy the latest smart appliances so they can live on the leading edge, the appliances they buy m ...
- More Streaming Devices Than Cable Boxes, Report Says
Around the Net in Video, P.J. Bednarski - Monday, April 25, 2016
There are now more Internet-connected TVs and streaming devices in U.S. households than pay TV set-top boxes, according to Leichtman Research Group, which says 65% of all U.S. TV households ha ...
- Ready Or Not, Smart, Connected Appliances Are Coming
Connected Thinking, Chuck Martin - Sunday, April 24, 2016
Some of the marketing of smart home appliances will be rather silent. While consumers may not be driven to stores to check out or buy the latest smart appliances ...
- Vulnerabilities Through Voice Search, Chat Bots, And IoT Devices Require Greater Focus
SearchBlog, Laurie Sullivan - Monday, April 25, 2016
Voice search and chat bots have become amazing tools for advertisers. Yet with the innovation, major risk points to a future with malware and cybercrime becoming more prevalent than physic ...
- Sling TV Launches New Multistream Service
Television News Daily, Wayne Friedman - Wednesday, April 13, 2016
Sling TV is launching a new multi-stream service for $20 per month in a beta test that includes many Fox Networks Group channels. The multi-stream service gives consumers the abili ...
- comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
MAD, Larissa Faw - Thursday, March 24, 2016
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared to a time when people primari ...
- For WaPo News, Just Ask Amazon's Alexa
Publishers Daily, Sara Guaglione - Thursday, March 24, 2016
If you're hungry to hear updates on the 2016 presidential election, now all you have to do is ask. "The Washington Post" is producing a political news brief available ...
- Connected TVs In More Than Half Of U.S. Homes
Video Insider, Daisy Whitney - Thursday, March 17, 2016
The rise in over-the-top viewing services has driven connected TV penetration to a majority. More than 52% of broadband homes now have at least one TV connected to the We ...
- Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
AI & IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from each of its Internet-connected mail machines worldwide. The platform analyze the data in real time to improve the w ...
- Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. ...
- Cross-Device Streaming Spikes For CBS During Super Bowl
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
AdExchanger reports that ratings data from Nielsen showed that Super Bowl 50 was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming far surpass ...
- Cisco To Acquire Jasper For $1.4B; Banks On IoT
Email Marketing Daily, Jess Nelson - Wednesday, February 3, 2016
Cisco announced Wednesday its intent to acquire Jasper Technologies for $1.4 billion, in a firm, future-minded commitment to the Internet of Things (IoT). ...
- Tennessee College Requires Students To Wear Fitbits, Walk 10,000 Steps Daily
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, February 2, 2016
Oral Roberts University in Tennessee now requires its 900 freshman to wear Fitbits, which report students' steps and heart rate information to a school computer. The school will eventually requi ...
- Grey Expands Digital Offering With Acquisition Of ArcTouch
MAD, Steve McClellan - Wednesday, January 27, 2016
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm's 2015 gross revenues totaled $14 million. It will beco ...
- Aereo Founder's New Project Could Include Ad Blocking
PolicyBlog, Wendy Davis - Wednesday, January 27, 2016
Chet Kanojia, founder of the defunct online video distributor Aereo, today unveiled a new device that potentially could enable broadband subscribers to block ads on their computers, tablets and oth ...
