- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't real ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- GM, Ford Tops In Loyalty
Drive Time, Tanya Gazdik - Monday, March 15, 2021
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup. ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. ...
- Trader Joe's, Great Value 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs. ...
- Consumers Seek Relationships That Go Beyond Just Selling: Study
Marketing Daily, Ray Schultz - Thursday, February 18, 2021
There are different levels of loyalty -- and deep loyalty requires an emotional appeal, Khoros reports. ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers who come to publisher sites ...
- Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
"Whether a new or used model, loyalty matters," says Robert Passikoff, Brand Keys founder and president. ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup," said PwC Consumer Markets Lead Tyson Cornell. "Curbside pickup is positively impacting consumer loyalty to brands." ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2017. ...
- How Dunkin' Powers Its Loyalty And Delivery Biz
QSR Land, Sarah Mahoney - Tuesday, November 3, 2020
Two Dunkin' execs explain how the QSR chain used loyalty efforts and expanded delivery to drive growth. ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It is part of an effort by the brand to embrace the digital-first economy. ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-safe rally and drive-in movie experience created by Minneapolis-based Solve. ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- 'Name Your Car Day' Shows Vehicles Are Not Like Other Purchases
Drive Time, Tanya Gazdik - Monday, October 5, 2020
Twenty-five percent of people have a name for their car -- and the most popular name given is Baby, according to checkiday.com. ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. ...
- Consumers Demand Personalization In Return For Loyalty: Study
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Most consumers agree that they will be more loyal to a brand the more personalization tactics it uses. But 77% say businesses are not doing enough to earn loyalty, Formation. ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
