- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand. ...
- CM Group Forms Loyalty Integration With Annex Cloud
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Email marketers can now drive customized campaigns using first-party data and the Annex suite of tools. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- With Loyalty App, Cinnabon Looks To Boost Digital Sales
QSR Land, Sarah Mahoney - Monday, September 27, 2021
Cinnabon, which has long relied on that heavenly aroma to tempt customers, is moving deeper into digital. It hopes the new app and loyalty program will increase online sales. ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. ...
- Merkle Provides Tips To Help Boost Loyalty Through Rewards Program
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 21, 2021
Brands sometimes overlook the importance of interactions with consumers outside of purchases. Here are five steps to help integrate a rewards program that consumers should love. ...
- Ford Expands At-Home Pickup, Delivery
Marketing Daily, Tanya Gazdik - Thursday, September 9, 2021
The FordPass app delivers the "always-on experience" the automaker want to bring to customers. ...
- Loyalty Firm Clarus Commerce Acquires Digital Engagement Company PrizeLogic
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
The combined firms offer a range of loyalty marketing services and PrizeLogic's Engage CDP. ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Keep Your Customers Close: Retention Is Top Retail Tactic In 2021
Email Insider, Ray Schultz - Friday, August 27, 2021
Digital-first marketers lead on most activities, but incumbent marketers agree that retention is the top tactic, CommerceNext reports. ...
- After 20 Years, Vivid Seats Makes Its Brand Move
Brand Insider, Steve Smith - Monday, August 16, 2021
Here at MediaPost, we have known of Vivid Seats for years. Its team has been invaluable to many of our Email, Search and Performance Insider Summits. ...
- Mini Invites Enthusiasts To 'Day Of Motoring'
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2021
The event is being held in lieu of the nationwide Mini Takes The States road rally, which has been pushed back for two consecutive years. ...
- Pay To Play: Consumers Are Highly Willing To Join Premium Loyalty Programs
Email Insider, Ray Schultz - Wednesday, July 7, 2021
Most shoppers are tired of redeeming points, and will join a paid program if the benefits are right, Clarus Commerce reports. ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, Sendinblue and CITE Research report. ...
- DOA Emails: Consumers Say Only 5% Of Messages Are Well-Timed To Their Needs
Email Insider, Ray Schultz - Wednesday, June 16, 2021
Consumers say only 33% of offers are relevant. But brands think they are doing fine, Formation and Forrester report. ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getting a loyalty app program off the ground, but over the long haul it takes diversification of benefits a ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the Q ...
- Email Loyalty Tool Offered On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
The company can use the Salesforce App Exchange to manage its email marketing campaigns in one place, Yotpo says. ...
- Schlotzsky's Drafts Terry Bradshaw For 'Meatier' Sandwich Tutorial
Marketing Daily, Steve Ellwanger - Thursday, April 29, 2021
"Train For A Mouthful" is part of a BOGO promotion to generate awareness of the meatier sandwiches. ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, Sitecore reports. ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't real ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- GM, Ford Tops In Loyalty
Drive Time, Tanya Gazdik - Monday, March 15, 2021
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup. ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...
