- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
The app relies on digital advertising to create consumer loyalty, providing a financial kickback by putting money back into the pockets of consumers who make purchases and spread the word ...
- Jeep Engages With Off-Road Enthusiasts
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2020
Besides the digital "badge," users can request a "hard" badge they can display on their Jeep's bumper or keep in a scrapbook. ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosing the brand, Lincoln's Karen Silveri tells "Marketing Daily." ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and help convey the human touch behind the products," says Jeep's Mark Allen. ...
- JetBlue Offers Lower Points Threshold To Loyalty Customers
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
TrueBlue loyalty members with as few as 500 points now can redeem points for flights if they make up the difference with cash. ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report shows ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Inside Performance, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising Research Foundation ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst. ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- High Anxiety: 83% Of Americans Feel 'Stressed and Overwhelmed' Since COVID-19 Arrival
MAD, Steve McClellan - Tuesday, May 5, 2020
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results. ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...
- Land Rover Recognizes Heroes During Annual Celebration
Marketing Daily, Tanya Gazdik - Thursday, April 30, 2020
Rather than celebrate an "inward" milestone, the brand wanted to honor those who have made a difference, says Spark44's Christopher Barus. ...
- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
MediaDailyNews, Joe Mandese - Monday, April 20, 2020
Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and they are buying new ones instead, ...
- Choice Hotels Joins 'Stay Home, Send Beds' Initiative
Mediapsssst, Richard Whitman - Wednesday, April 15, 2020
Beginning today, members of the hotel chain's Choice Privileges loyalty program can donate their points toward beds for hospitals in need. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Mini Takes The States Road Rally Postponed
Marketing Daily, Tanya Gazdik - Monday, April 6, 2020
"In light of the uncertainty we're all facing, it's the right thing to do to protect each other," Mini's Mike Peyton says. ...
- Companies Extend Loyalty Programs In Wake Of COVID-19
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2020
Delta Air Lines has not announced whether Diamond, Platinum, Gold and Silver Medallion members will receive an extension of their status. ...
- How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Inside Performance, Laurie Sullivan - Wednesday, March 25, 2020
A Shopkick survey reveals that brand names no longer matter to many consumers as long as they find essential items. Can brands with a loyal following keep their customers? Will ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...
- Third Of Consumers Want More Than Points From Loyalty Schemes
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2020
A third of customers want more than points that eventually lead to discounts from loyalty schemes, according to research from the DMA covered in "Netimperative." ...
- Nintendo Switch, American Family 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Thursday, March 12, 2020
Consumer conversations reveal a big difference in the most loved brands online versus offline. ...
- Boots Suspends Use Of Its Advantage Loyalty Card
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The BBC is reporting on a CRM nightmare for Boots, which has had to suspend use of its Advantage loyalty card after it emerged that hackers have been trying to ...
- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes that have a clear value exchange. ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, according ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh. ...
- KFC's Parent Takes Us On A Loyalty Journey
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
Yum Brands' Ashley Travis asks this about loyalty programs: "Why do we do it?" Removing friction for consumers is at the top of her list. Although doing it for the ...
- Yum Brands' Ashley Travis Walks Us Through Loyalty Journey
Show Daily, Nina Lentini - Tuesday, February 18, 2020
On Tuesday, the audience at MediaPost's Brand Insider QSR Summit heard a thorough presentation from Ashley Travis, Director of Digital Strategy, Yum! Brands, who has also worked at Starbucks and ...
- Pancheros Relaunches App, Sees Stunning Results
Show Daily, Nina Lentini - Monday, February 17, 2020
When Pancheros Mexican Grill launched its new digital-first campaign, the strategy for advertising was to "win the neighborhood." Ryan Murrin, Vice President of Marketing & Franchise Development, told MediaPost's Brand ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, ...
- Loyalty Programs For Email Marketers
Around the Net in Email, Ray Schultz - Thursday, February 13, 2020
Loyalty programs have become an expected part of the customer experience. Here how email marketers can benefit from programs tailored for individual customers. ...
