- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
- PwC: High Shipping Costs A Deal Breaker For Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
"High shipping costs are clearly driving behavior, but so is curbside pickup," said PwC Consumer Markets Lead Tyson Cornell. "Curbside pickup is positively impacting consumer loyalty to brands." ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2017. ...
- How Dunkin' Powers Its Loyalty And Delivery Biz
QSR Land, Sarah Mahoney - Tuesday, November 3, 2020
Two Dunkin' execs explain how the QSR chain used loyalty efforts and expanded delivery to drive growth. ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. ...
- Taco Bell Launches eGifting Service
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Taco Bell has launched an eGifting service called Taco Gifter. It is part of an effort by the brand to embrace the digital-first economy. ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-safe rally and drive-in movie experience created by Minneapolis-based Solve. ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- 'Name Your Car Day' Shows Vehicles Are Not Like Other Purchases
Drive Time, Tanya Gazdik - Monday, October 5, 2020
Twenty-five percent of people have a name for their car -- and the most popular name given is Baby, according to checkiday.com. ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. ...
- Consumers Demand Personalization In Return For Loyalty: Study
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Most consumers agree that they will be more loyal to a brand the more personalization tactics it uses. But 77% say businesses are not doing enough to earn loyalty, Formation. ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Case Study: Vitamix Blends Email Marketing And Loyalty
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Vitamix is building its loyalty program, which now has nearly 120,000 members, with the help of email. And the loyalty program drives the brand’s email strategy. Vitamix uses Adobe Campaign Standard ...
- Churning And Yearning: Online Shoppers More Likely To Leave Brands During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, August 11, 2020
Consumers are shopping more online and trying new retailers, but they are less likely to stay with them, Braze reports. ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about the shopping season, consumers remain unsure about returning to stores. ...
- Porsche, Dodge, Hyundai Top J.D. Power APEAL Study
Marketing Daily, Tanya Gazdik - Sunday, July 26, 2020
Dodge becomes first mass-market domestic brand to rank highest for both owner emotional attachment and initial quality in same year. ...
- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
The app relies on digital advertising to create consumer loyalty, providing a financial kickback by putting money back into the pockets of consumers who make purchases and spread the wo ...
- Jeep Engages With Off-Road Enthusiasts
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2020
Besides the digital "badge," users can request a "hard" badge they can display on their Jeep's bumper or keep in a scrapbook. ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosing the brand, Lincoln's Karen Silveri tells "Marketing Daily." ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and help convey the human touch behind the products," says Jeep's Mark Allen. ...
- JetBlue Offers Lower Points Threshold To Loyalty Customers
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
TrueBlue loyalty members with as few as 500 points now can redeem points for flights if they make up the difference with cash. ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report sho ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Inside Performance, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising Research Foundati ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst. ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
