- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Inside Performance, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business climate ...
- Jetpack Debuts Email Marketing Tool For Use In WordPress And Woocommerce
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Creative Mail helps ecommerce brands send abandoned cart emails and post-purchase follow-ups, the company says. ...
- Small Business Adventure: What Drives Owners -- And What Makes Them Anxious
Email Insider, Ray Schultz - Friday, September 4, 2020
Future owners are more likely to say they will mix online and brick-and-mortar, BizFilings reports. ...
- NetBlaze Offers New Online Marketing Suite For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
NetBlaze Pro helps small businesses improve their SEO and build a more powerful website, the company says. ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitute ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, ...
- Four Email Marketing Tools For SMBs: Analysis
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Small businesses have a plethora of tools to choose from to support their email marketing campaigns. Here are four solutions that can help drive profitable email communications. ...
- Four Reasons Why Small Businesses Need Email
Around the Net in Email, Ray Schultz - Monday, August 10, 2020
Small businesses need email marketing. Here are four reasons why, followed by tips on how to increase campaign open rates. ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, big ...
- CircleAround, Verizon Business Launch Mentorship Effort
Publishers Daily, Melynda Fuller - Wednesday, August 5, 2020
The event supplies information to help women-owned businesses leverage resources to help ensure success. ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- Mailchimp Unveils Automation Tool For Personalizing The Customer Journey
Email Marketing Daily, Ray Schultz - Tuesday, July 28, 2020
The automation tool offers branding and mapping features that enable easier follow-up on abandoned carts and email newsletters, Mailchimp claims. ...
- NetBlaze Launches A Marketing App For Small Businesses
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
The new tool combines all activities including email marketing into one dashboard, the company says. ...
- Constant Contact Rebrands, Says It's About 'More Than Email'
Email Marketing Daily, Ray Schultz - Friday, July 24, 2020
Company now offers Social, SEO and ecommerce tools for small businesses. ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business Economy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Permanent closures for retail businesses skyrocketed in the last month. Of the 26,119 closed retail businesses in July-2,454 are permanent-representing 48% of closed retail businesses on Yelp, a 29% increase ...
- Mailchimp Debuts Cross-Channel Design Tool For SMBs
Email Marketing Daily, Ray Schultz - Monday, July 20, 2020
Users can use the new auto-designer to create email templates and landing pages, the company says. ...
- Hulu Starts Self-Service Ad Manager For Small, Mid-Size Businesses
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make media deals for as little as ...
- AWeber Offers Free Email Service Plan For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, July 14, 2020
The program covers firms with up to 500 email subscribers, with no time restriction, the company says. ...
- CloudHQ Debuts Tool To Help SMBs Build Email Marketing Lists In Gmail
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
Email List Builder allows small brands to have all their email addresses organized into a Google Sheet, the company says. ...
- SMBs Continue To Market Despite Revenue Shortfalls: Study
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
Most small businesses are holding onto staff, but less than half have received PPP funds, PostcardMania reports. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- How AI Can Help SMBs With Their Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 2, 2020
AI has helped businesses drive added revenue to the tune of $14 trillion. So small businesses should begin taking advantage of it. Here’s how AI can help small brands with ...
- Firm Offers Free Email Survey Feature For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
CloudHQ's new Gmail Free Online Polls & Surveys is available to all Gmail users. ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Inside Performance, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section to help businesses as they re-open after being temporarily shut down by the pandemic. ...
- Girl Scouts To Debut For-Profit Women-Focused Media Brand 'CircleAround'
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
CircleAround, which plans a full launch in July, signed on Verizon Business and Shutterstock as signature launch partners. ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profits and launched services to help SMBs as businesses begin to reopen and look to recover and consumer behavior ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- NBCU To Provide Marketing, Creative Services For Small Businesses
Television News Daily, Wayne Friedman - Friday, June 12, 2020
NBCU is also launching a new information hub for businesses and financial content for small business owners. They can secure advice as they reopen. ...
- Balancing Helpful Content And Outright Selling
Around the Net in Email, Ray Schultz - Friday, June 5, 2020
There’s a fine line between offering helpful educational content and selling in your email marketing. From 80% to 90% of your messages should address your subscribers’ problems and offer quality ...
