- Privacy Rules Top The List Of Digital Challenges In 2022
Inside Performance, Nina Lentini - Friday, November 26, 2021
The Optimizely survey found experimentation will be a major priority for 87% of respondents to improve the digital experience. ...
- PostcardMania Forms A Digital Marketing Unit For Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, November 24, 2021
Firm adds Gmail, Instagram and YouTube ad and other services. ...
- Email App Users Can Now Send Bulk Emails From Google Sheets
Email Marketing Daily, Ray Schultz - Thursday, November 18, 2021
Mail Merge for Gmail, from cloudHQ, facilitates bulk personalized emails and texts. ...
- Constant Contact Enhances Its Email Platform For Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, November 17, 2021
The firm has updated Campaign Builder with integrations it says can help reduce the workload. ...
- SMBs Put New Focus On Small Business Saturday
Around the Net in Email, Ray Schultz - Tuesday, November 16, 2021
Small Business Saturday has taken on a new importance for SMBs, partly thanks to supply-chain issues. Small brands are planning to use the day to sell as much as th ...
- Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 8, 2021
Google is using its new Business Profile to solicit small business support for opposition to its pending antitrust legislation, according to Mike Blumenthal, co-founder at NearMedia.co, which he co-founded wi ...
- How SMBs Can Keep Their Email From Bouncing
Around the Net in Email, Ray Schultz - Thursday, November 4, 2021
Email can be an invaluable marketing tool for small businesses. But those firms may find that their emails are being bounced. Here is an overview of why that may happe ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive performance on its platform. ...
- The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
Email Insider, Ray Schultz - Friday, October 15, 2021
But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports. ...
- Email Industries Rolls Out Its Email Verification Tool
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Alfred Knows, previously in beta, is now available to small and medium-sized businesses. ...
- Enhanced Tools Help Startups Create Sites And Emails, Marketing Automation Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 6, 2021
The marketing automation firm says it provides alternatives to known email and funnel brands. ...
- Mailchimp Launches Content Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up their content against email best practices, the company says. ...
- Opera Ad Manager Self-Service Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
The self-service option complements Opera's managed services ad business, allowing small and medium-sized businesses to run native ads across its network, says Per Wetterdal, EVP commercial, Opera. ...
- Intuit's Mailchimp Purchase Could Lead To Better Emails Being Sent By SMBs
Around the Net in Email, Ray Schultz - Wednesday, September 22, 2021
Intuit’s purchase of Mailchimp could have this impact on small businesses: Some might scrap their monthly email newsletters and start sending more pertinent, revenue-generating emails. Gene Marks, head of t ...
- Sendinblue Acquires Three Ecommerce Firms For $47 Million
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
Sendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push and analytic capabilities, the company says. ...
- Slow-Mo Recovery: SMBs Are Worried About Delta And Rising Inventory Costs
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
A survey shows that 80% are concerned about their ability to recover, Alignable reports. ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a conversation is most likely to ta ...
- Intuit Acquires MailChimp For $12B
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
Intuit says the acquisition will help it accelerate acquisition of small-business clients. ...
- Mailchimp Could Be Sold To Intuit For Over $10 Billion: Report
Email Marketing Daily, Ray Schultz - Wednesday, September 1, 2021
Intuit is in talks to buy Mailchimp, but no final decision has been made. ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Digital News Daily, Colin Kirkland - Monday, August 30, 2021
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. ...
- Magical Thinking: Small Businesses Err On What Consumers Want
Email Insider, Ray Schultz - Thursday, August 19, 2021
Shoppers and small business owners disagree on everything from channel preferences to what kinds of emails work best, Constant Contact reports. ...
- Study Shows That Email Works For SMBs
Around the Net in Email, Ray Schultz - Wednesday, August 18, 2021
Email is especially effective for small- and medium-sized businesses. An infographic from Email Tool Testers, based on research conducted by the firm, explains why. ...
- Moneybags Mailchimp: Many Firms Might Be Eager To Buy The Email Vendor
Email Marketing Daily, Ray Schultz - Monday, August 16, 2021
Massimo Arrigoni, CEO of BEE, believes Mailchimp could get more than the reported price. And he says the company would be worth it. ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged by lack of resources and uncertainty about consumer behavior, Emma reports. ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims that email open rates have fallen. ...
- SMBs Fear That Delta Variant Will Hurt Them, Study Finds
Email Marketing Daily, Ray Schultz - Friday, August 6, 2021
Almost half of small businesses cite government-ordered re-closures as their biggest concern, Alignable reports. ...
- Data Axle Acquires Exact Data, Strengthens SMB Presence
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
The combined firms will offer email marketing and other data-driven services for SMBs in one location. ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in work or turning hobbies into full-ti ...
- Pandemic Punching Bags: SMBs Were Hit Hard Last Year, But They're Coming Back
Email Insider, Ray Schultz - Monday, July 19, 2021
Small business owners said marketing helped them survive -- and email was a part of it, CallRail reports. ...
- TikTok Taps Vimeo To Go After SMB Market
Inside Performance, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
