- Data Axle Acquires Exact Data, Strengthens SMB Presence
Email Marketing Daily, Ray Schultz - Wednesday, August 4, 2021
The combined firms will offer email marketing and other data-driven services for SMBs in one location. ...
- Startup Surge: Yelp Data Shows Massive Amounts Of New Business Openings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in work or turning hobbies into full-ti ...
- Pandemic Punching Bags: SMBs Were Hit Hard Last Year, But They're Coming Back
Email Insider, Ray Schultz - Monday, July 19, 2021
Small business owners said marketing helped them survive -- and email was a part of it, CallRail reports. ...
- TikTok Taps Vimeo To Go After SMB Market
Inside Performance, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
- FCC's Broadband Defiinition Too Slow, Government Report Suggests
Digital News Daily, Wendy Davis - Thursday, July 8, 2021
"FCC's minimum speed benchmark of 25/3 Mbps is likely not fast enough to meet the needs of many small businesses, particularly with regard to upload speeds." the U.S. Government Accountabili ...
- Email Swipe File Program Is Offered
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
The program provides users with swipe files that can be customized for six email sequences including new customer onboarding, webinar invitation, webinar follow-up, product launch, abandoned cart, and sales ca ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as they emerge from the COVID-19 pande ...
- Effective Email Marketing For Startups
Around the Net in Email, Ray Schultz - Tuesday, June 29, 2021
Email marketing is an effective tactic for startups, producing high ROI and allowing firms to reach their subscribers. Here is how some of the fastest-growing startups are using
email. ...
- Cloudli Acquires Omnivigil, CRM-Contact Center Provider
Email Marketing Daily, Ray Schultz - Friday, June 25, 2021
The Quebec-based company provides cloud-based services for SMBs and government offices. ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, Sendinblue and CITE Research report. ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across Search, Maps, Ads and YouTube. ...
- Mailchimp Offers New Email Templates On Its App Marketplace
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The templates, requested by clients, can help small businesses streamline their email marketing, the firm says. ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketplace. ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
- Mailchimp Rolls Out Its Stores Ecommerce Tool, Launches Ad Campaign
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Email company Mailchimp now helps small merchants build their ecommerce sites. ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking Over
Email Insider, Ray Schultz - Friday, April 30, 2021
Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, ActiveCampaign reports. ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. ...
- Mailchimp Moves Into Ecommerce Support
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Two new tools, Stores and Appointments, are designed to help businesses digitize their brands. ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
- Study: Small Businesses Cut Marketing During Pandemic, Most Say They Had To Pivot
Email Marketing Daily, Ray Schultz - Thursday, March 25, 2021
Marketing activities are not yet back to normal for many SMBs, PostcardMania reports. ...
- Email Open Rates For Small Businesses
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Everyone knows what an email open rate is, right? Some small businesses may not be as tuned into that metric as they should. Here is a primer on email op ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike during the early days of the shutdown, Constant Contact reports. ...
- Email Marketing Software Choices For SMBs
Around the Net in Email, Ray Schultz - Tuesday, March 2, 2021
Email marketing allows small businesses to grow revenue and engage with customers. But SMBs need the right software platform—one that blends seamlessly with their CRM. Here is a guide ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'
Email Insider, Ray Schultz - Wednesday, February 24, 2021
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports. ...
- How To Choose An Email Platform: A Guide For SMBs
Around the Net in Email, Ray Schultz - Wednesday, February 17, 2021
Small businesses and email novices in general are often confused by the plethora of platforms now available. Here is an infographic that explains the process of choosing one and offe ...
- Scrappy SMBs: Despite Pandemic, They Sent More Emails, Drove More Sales In 2020
Email Insider, Ray Schultz - Thursday, February 11, 2021
Mailchimp reports a 61% surge in online sales over 2019 and a 21.1% monthly hike in the email send. ...
