- Startup Advice For Small Business Startups
Around the Net in Email, Ray Schultz - Thursday, May 28, 2020
Small business owners often wonder: “What do I need to get started? Roshni Wijayasinha,CMO of Foxquilt Insurance, answers that question in a primer on small business
marketing. ...
- Small Businesses To Use More Email This Year: Study
Email Marketing Daily, Ray Schultz - Thursday, May 28, 2020
Over three-fourths of small business owners feel their digital marketing is effective, The Manifest reports. ...
- Advertisers In New Zealand First To Receive Google Ad Credits
Inside Performance, Laurie Sullivan - Thursday, May 28, 2020
This is the first phase of Google's program to provide $340 million in Google Ads credit to advertisers, applicable across the Google Ads platform including Search, Display, and YouTube as ...
- Cisco To Debut Solutions To Help Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, May 27, 2020
Cisco will introduce new features to help SMBs cope with the switch to remote work during its CiscoLive! Event. ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19
Inside Performance, Laurie Sullivan - Wednesday, May 27, 2020
Google searches for "how to help small businesses" spiked in March, increasing more than 700% since February, as COVID-19 began to change consumers' way of life in the U.S. ...
- A Guide To Email Marketing For SMBs
Around the Net in Email, Ray Schultz - Wednesday, May 20, 2020
Many small businesses have not yet tried email marketing to engage with customers and drive sales. Here is a primer on email marketing, explaining what it is and how SMBs ...
- Facebook Shops: Analyst Foresees Multibillion-Dollar Revenue Opportunity
Inside Performance, Laurie Sullivan - Wednesday, May 20, 2020
Amazon and Google gained another ecommerce rival this week and SEO experts gained another platform in which to optimize content with the announcement of Facebook Shops, a mobile-first shopping experience ...
- 'NYT,' 'WaPo' Sue Government For Details On COVID-19 Loans
Publishing Insider, Rob Williams - Thursday, May 14, 2020
The lawsuit accuses the SBA of stonewalling their requests for greater disclosure about loan recipients. ...
- Bill Would Prohibit Internet Disconnections During COVID-19 Pandemic
Digital News Daily, Wendy Davis - Tuesday, May 12, 2020
Internet and phone providers would be prohibited from terminating service to consumers until at least 6 months after the end of the pandemic, under legislation proposed by Sens. Jeff Merkley, ...
- Microsoft Advertising Five Free Resources For SMBs
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 11, 2020
Lessening the impact COVID-19 continues to have on small-to-medium businesses, Microsoft Advertising made resources available for free. The company also provides regularly updates on search insights and trends, so assist ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to substitute ...
- ABC TV Stations Start PSA Small Business Campaign, Local TV Bracing For Low Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ABC-owned TV stations have started up a PSA/social media campaign called #BeLocalish that will feature encouraging success stories of local businesses during the pandemic. ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now have the ability to answer them with one click. The updates include Recommendation Cards, Tips, Content Feed and a ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to stop the spread of COVID-19. Beginning today, grants become available to nonprofit and for-profit enterprises to help them boost ...
- 'People' Cover Wrap Pivot Connects Readers To Local Businesses
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
To connect recipients with the meal and to foster a deeper connection with People, sales reps got in touch with those selected to receive an issue. ...
- SMBs Planning Ad Spend, Messages As States Open For Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will return to marketing and advertising in ...
- Dell Technologies, MediaCom Launch Podcast Platform For Small Businesses
MAD, Steve McClellan - Friday, April 24, 2020
Designed for companies that typically have less than 100 employees, the new platform features podcasts from well-known pundits and authors such as Malcolm Gladwell, Michael Lewis and Walter Isaacson. ...
- Email Marketing During A Pandemic: A Guide For SMBs
Around the Net in Email, Ray Schultz - Friday, April 24, 2020
Small businesses are feeling the pinch, but they are uniquely qualified for these times, given their ability to pivot. They should start by adapting their email messaging and content. ...
- SMB DIY: Small Firms Do Their Own Email Copy And Design, With Mixed Results
Email Insider, Ray Schultz - Thursday, April 23, 2020
Two-thirds of small businesses use email, and most of those say it's important, AWeber reports. ...
- Mailchimp Acquires Reaction Commerce
Email Marketing Daily, Ray Schultz - Wednesday, April 22, 2020
Reaction Commerce offers open-source ecommerce software. Mailchimp says its customers had asked for additional ecommerce features. ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Inside Performance, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing page. ...
- TrafficGuard Offers Free Software To Google Ads SMB Advertisers, Identifying Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 20, 2020
Guarding ad budgets through free software that identifies click fraud in Google Ads could save small and medium-sized businesses millions of dollars. ...
- GoDaddy Explores Building, Integrating Video Chat Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 15, 2020
GoDaddy is looking to build its own video chat feature or an API that plugs into its website building platforms, to help small and medium-sized companies reach customers through its ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Inside Performance, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey. ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- TikTok Donates Millions To COVID-19 Healthcare, SMBs And For Ad PSAs
Digital News Daily, Laurie Sullivan - Thursday, April 9, 2020
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 million in ad credits to small ...
- Page Views Climbing, With Online Orders Close Behind
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
March closed out with a 25% increase in website page views and a 21% year-over-year increase for order counts, according to data from Bazaarvoice's network of more than 6,200 brands ...
- Mailchimp Offers Free Domain Hosting For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
Mailchimp will renew hosting and ownership for users every year for five years, the company says. ...
- PopSugar To Boost Women-Led Businesses With Ad Impressions, Creative Services
Publishers Daily, Melynda Fuller - Tuesday, April 7, 2020
Media placements include a rotation of standard banner ads sized across the PopSugar network, in addition to banner placements in PopSugar newsletters. ...
- Google Donates $800M To Support Small Businesses, Facilitate Mask And Ventilator Production
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Google said those with active advertising accounts during the past year will have access to free ad credits, about $340 million in aggregate. The goal is to help companies stay ...
