- SMB Youth Quake: Gen Zers And Millennials Are Taking Over
Email Insider, Ray Schultz - Friday, April 30, 2021
Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, ActiveCampaign reports. ...
- These Movie Posters Are NOT Coming To A Theater Near You
MediaDailyNews, Joe Mandese - Friday, April 30, 2021
In an effort to simplify the often complex world of insurance marketing, pure-play digital brand Next Insurance has turned to movie posters. ...
- Mailchimp Moves Into Ecommerce Support
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Two new tools, Stores and Appointments, are designed to help businesses digitize their brands. ...
- Frank Vella Named As CEO Of Constant Contact
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
- Study: Small Businesses Cut Marketing During Pandemic, Most Say They Had To Pivot
Email Marketing Daily, Ray Schultz - Thursday, March 25, 2021
Marketing activities are not yet back to normal for many SMBs, PostcardMania reports. ...
- Email Open Rates For Small Businesses
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Everyone knows what an email open rate is, right? Some small businesses may not be as tuned into that metric as they should. Here is a primer on email op ...
- Small Businesses Sent More Emails During Pandemic, Saw Higher CTRs: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 17, 2021
Email opens have evened out to normal patterns after a spike during the early days of the shutdown, Constant Contact reports. ...
- Email Marketing Software Choices For SMBs
Around the Net in Email, Ray Schultz - Tuesday, March 2, 2021
Email marketing allows small businesses to grow revenue and engage with customers. But SMBs need the right software platform—one that blends seamlessly with their CRM. Here is a guide ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'
Email Insider, Ray Schultz - Wednesday, February 24, 2021
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports. ...
- How To Choose An Email Platform: A Guide For SMBs
Around the Net in Email, Ray Schultz - Wednesday, February 17, 2021
Small businesses and email novices in general are often confused by the plethora of platforms now available. Here is an infographic that explains the process of choosing one and offe ...
- Scrappy SMBs: Despite Pandemic, They Sent More Emails, Drove More Sales In 2020
Email Insider, Ray Schultz - Thursday, February 11, 2021
Mailchimp reports a 61% surge in online sales over 2019 and a 21.1% monthly hike in the email send. ...
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Google search interest for "black owned businesses" rose 600% based on Google Trends data comparing Jan.-Dec. 2019 vs. Jan.-Dec. 2020. Search queries range from "black owned restaurants" and "black own ...
- AWeber Adds Landing Page Tool For SMBs
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The new tool is an extension of AWeber's email marketing software for small businesses, the firm says. ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- The Future Of Email Marketing By SMBs
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
The boom in online shopping has led to increased email marketing by small businesses. John Orlando, CMO at Constant Contact, shares his thoughts on what’s next for SMBs using email. &n ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisitions. ...
- How To Create A Motivating Sequence in Email: A Lesson For SMBs
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Small businesses need a motivating sequence in their email marketing campaigns. Here are the steps they need to take to achieve this tried-and-true goal. ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best Customers
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms to maintain segmented email lists. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad Campaigns
Email Insider, Ray Schultz - Friday, December 11, 2020
Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- Small Businesses Embrace Email To Drive Holiday Sales, Study Finds
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Most small and medium-sized businesses expect their sales to be online. But the COVID-19 pandemic has affected their plans, Ecwid reports. ...
