- Email Marketing Software Choices For SMBs
Around the Net in Email, Ray Schultz - Tuesday, March 2, 2021
Email marketing allows small businesses to grow revenue and engage with customers. But SMBs need the right software platform—one that blends seamlessly with their CRM. Here is a guide ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'
Email Insider, Ray Schultz - Wednesday, February 24, 2021
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports. ...
- How To Choose An Email Platform: A Guide For SMBs
Around the Net in Email, Ray Schultz - Wednesday, February 17, 2021
Small businesses and email novices in general are often confused by the plethora of platforms now available. Here is an infographic that explains the process of choosing one and offe ...
- Scrappy SMBs: Despite Pandemic, They Sent More Emails, Drove More Sales In 2020
Email Insider, Ray Schultz - Thursday, February 11, 2021
Mailchimp reports a 61% surge in online sales over 2019 and a 21.1% monthly hike in the email send. ...
- Google And Yelp Celebrate, Honor Black-Owned Businesses As Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Google search interest for "black owned businesses" rose 600% based on Google Trends data comparing Jan.-Dec. 2019 vs. Jan.-Dec. 2020. Search queries range from "black owned restaurants" and "black own ...
- AWeber Adds Landing Page Tool For SMBs
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The new tool is an extension of AWeber's email marketing software for small businesses, the firm says. ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increase media buying by 35%, according to data released Tuesday ...
- SMBs Shun CRMs: They Don't Use Them With Email Marketing
Email Insider, Ray Schultz - Tuesday, January 19, 2021
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports. ...
- Mailchimp Acquires Chatitive, Two-Way SMS Platform
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Chatitive facilitates conversational SMS marketing for small businesses, Mailchimp says. ...
- The Future Of Email Marketing By SMBs
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
The boom in online shopping has led to increased email marketing by small businesses. John Orlando, CMO at Constant Contact, shares his thoughts on what’s next for SMBs using email. &n ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisitions. ...
- How To Create A Motivating Sequence in Email: A Lesson For SMBs
Around the Net in Email, Ray Schultz - Thursday, December 31, 2020
Small businesses need a motivating sequence in their email marketing campaigns. Here are the steps they need to take to achieve this tried-and-true goal. ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best Customers
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms to maintain segmented email lists. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad Campaigns
Email Insider, Ray Schultz - Friday, December 11, 2020
Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports. ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- Small Businesses Embrace Email To Drive Holiday Sales, Study Finds
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
Most small and medium-sized businesses expect their sales to be online. But the COVID-19 pandemic has affected their plans, Ecwid reports. ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle. ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies introduced in June. ...
- Email Ranks First In Small Business Holiday Planning, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
But 76% say their holiday planning has been affected by COVID-19, Ecwid E-commerce reports. ...
- A Guide To Cold Email Marketing When The Budget Is Tight
Around the Net in Email, Ray Schultz - Wednesday, November 4, 2020
Cold emails are less intrusive than cold phone calls. And they are especially useful for small businesses. Here’s how to run cold email marketing campaigns on a tight budget. ...
- SMBs Show Their Grit: Owners Like Being On Their Own Despite Tough Conditions
Email Insider, Ray Schultz - Friday, October 30, 2020
Many need marketing tools and other resources to help them pivot online. Almost all plan to vote in the election, American Express reports. ...
- CloudHQ Offers Halloween Email Templates
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Small businesses can customize the templates to add their own names and pictures, the company says. ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average and a 60% sales increase on Amazon Prime Day vs. the previous year. ...
- CallRail Launches Lead Management, Communications Hub For SMBs
Email Marketing Daily, Ray Schultz - Thursday, October 29, 2020
The new tool provides "a single inbox" for all customer interactions, the company says. ...
- Honda, Ford Support Youth, Latina Nonprofits
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
Honda hopes to inspire the next generation of scientists and engineers while Ford is coming to the aid of Latina-owned small businesses. ...
