- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...
- It's Not About Reddit's Impact On AMC, GameStop, BlackBerry, Macy's Stocks...
Inside Performance, Laurie Sullivan - Thursday, January 28, 2021
It may seem like a story about investors being upended by excited social media users, but it's more to make the point of how social media can cause turbulence a ...
- Google, Mithril Capital Invest $145 Million In InMobi Subsidiary
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
Growth in online service requires investments to build out India's infrastructure. Alphabet/Google CEO Sundar Pichai recently pledged to invest $10 billion in India through a mix of equity investments, partnership ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Inside Performance, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search might seem a natural fit for the company -- but it's not as simple as developing a new eng ...
- Verizon Ventures, Microsoft's M12 Participate In $80M Cooler Screens Investment
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The Cooler Screens technology, which can determine textually relevant ads or promotions to target in-store as consumers in the refrigerated section make a decision what to buy -- has caug ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Inside Performance, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. ...
- Activist Investor Trian Now Has $900 Million Comcast Stake: Report
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
With a 0.4% stake, the hedge fund is betting that Comcast is undervalued, and is now having "constructive discussions" with Comcast management, per WSJ and other reports. ...
- Google Gets Tax Break From Nevada
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2020
California hasn't shown Google any love, but Nevada did. The company will receive more than $25 million in tax breaks after committing to spend an additional $600 million for ...
- Big-Name Entertainment Investments Continue To Pour Into Gaming
Digital News Daily, - Friday, August 7, 2020
Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. ...
- Facebook Invests $5.7B In Jio Platforms
Digital News Daily, Gavin O'Malley - Wednesday, April 22, 2020
Jio Platforms is the digital division of Indian telecommunications giant Reliance Industries. Facebook's CEO said he was interested in developing new services for India's small business community. ...
- Rhode Island Seeks To Revive Battle With Google
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The state of Rhode Island is asking a federal appellate court to revive claims that Alphabet violated securities laws by waiting too long to disclose a data breach that affect ...
- Dorsey Strikes Deal With Investor, Will Remain Twitter CEO
Digital News Daily, Karlene Lukovitz - Monday, March 9, 2020
Twitter co-founder Jack Dorsey remains CEO, at least for the present, but deal requires two new board members from activist investor group Elliott Management, an independent board member, $2 billi ...
- Quibi Partners With Canada's Bell, On Heels Of New Funding Round
Digital News Daily, Karlene Lukovitz - Friday, March 6, 2020
Bell is now the upcoming short-form, mobile video platform's exclusive Canadian telecom marketing partner, and its Bell Media will produce daily news and sports content for Quibi via its C ...
- Republican Mega-Donor, Now Twitter Investor, Seeks To Oust Dorsey
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Activist investor Elliott Management -- led by Republican mega-donor Paul Singer -- has purchased a "sizable" stake in Twitter, and now plans to push for changes that include replacing t ...
- Hearst Newspapers Invests In Buffalo Marketing Agency
Publishers Daily, Sara Guaglione - Monday, February 10, 2020
The company has made a "strategic investment" in The Martin Group, the largest marketing firm in the Western and Central New York area. ...
- More Podcast Juice: Plepler Invests In Luminary Media
Digital News Daily, Karlene Lukovitz - Thursday, January 30, 2020
Richard Plepler, the HBO CEO turned indie TV/film producer (and Apple TV+ content partner) has taken a minority stake in Luminary, a new, $4.99-per-month, ad-free podcast subscription service. ...
- Investment In UK Tech Start-Ups Tops GBP10bn
Around the Net In MAD London, Sean Hargrave - Thursday, January 16, 2020
Despite a year of Brexit uncertainty, investment in UK tech start-ups ballooned 44% last year to surpass the GBP10bn mark for the first time, "The Telegraph" reports. ...
- ViacomCBS Buys 49% Stake In Miramax For $375M
Digital News Daily, Karlene Lukovitz - Friday, December 20, 2019
ViacomCBS will use Miramax's extensive film library to drive its streaming services, and for global movie distribution through Paramount. ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade will see more change in marketing and business worldwide compared with the past 10 years. ...
- Iterable Snares $60 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Iterable, which supports email, push and other channels, has raised $140 million in financing to date and opened new offices in London and Denver this year. ...
- Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
Video Insider, Karlene Lukovitz - Tuesday, December 10, 2019
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, but free to consumers only ...
- UK Tech Start-Ups Hit Record Level Of Investment
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Figures from VC firm Atomico suggest British tech start-ups attracted a record GBP9bn in investment in 2019. City A.M. reveals that is almost as much as the entire investment ...
- Jaguar Owner Buys Major Stake In Black News Channel
Television News Daily, Fern Siegel - Thursday, October 3, 2019
The minority owned-and-operated BNC, based in Tallahassee, Florida, will reach 33 million U.S. households. It will launch November 15. ...
- Forbes Expands Nuveen Partnership To Highlight Impact Investors
Publishers Daily, Sara Guaglione - Wednesday, October 2, 2019
The "Impact 50" list highlights the 50 most notable impact investors whose actions are "producing positive societal or environmental change." ...
- AI Investment In The UK Hits A Record High
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
More was invested in the UK's AI industry in the first half of this year than the whole of the year before, according to Tech Nation figures reported on ...
- Only China And US Outspend UK On Artificial Intelligence
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
Investment in the UK's artificial intelligence industry has grown sixfold in the past four years meaning that the country is in third place behind China and the US, City A. ...
- AT&T Under Fire From Activist Investor... And Disney
Digital News Daily, Karlene Lukovitz - Tuesday, September 10, 2019
A hedge fund with a $3.2-billion stake in AT&T is pushing for a sale of DirecTV and "enhanced leadership" at the telecom giant, among other shakeups, while Disney's ESPN sportscaste ...
- Is Fear Of Digital Taxes Holding Back EU Tech Investment?
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
"The Telegraph" is asking aloud whether fears over new digital taxes are behind a slowdown in M&A activity. Activity has dropped by nearly a fifth so far this year, meani ...