There's an opportunity to drive mass platform adoption as an industry with a cookieless targeting solution. ...

Outbrain and System1 execs reached separate deals to take the companies through an IPO, following several others including Innovid, BuzzFeed, and Integral Ad Science (IAS). ...

ANA has been proactive on this issue from many angles - our CMO Growth Council, Alliance for Inclusive and Multicultural Marketing (AIMM), and our work on supplier diversity. ...

The acquisition will accelerate the company's pace of innovation and give customers "a greater edge in the hyper-competitive world of 'Near Me' Marketing," says MomentFeed CEO Nick Hedges. Real-time locati ...

Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...

Revcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mountain Capital and Capital Dynamics, the companies said Wednesday. It's the biggest competitor to Taboola and Outbrain. ...

Google will introduce a bonus program in 2022 for members of its senior executive team, partly determined by performance supporting its environmental, social, and governance (ESG) goals that it sa ...

GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth. ...

The company, which just launched Paramount+, spent about $15 billion on content and sports rights in 2020, and plans to spend another $5 billion by 2024. ...

The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...

Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...

It may seem like a story about investors being upended by excited social media users, but it's more to make the point of how social media can cause turbulence a ...

Growth in online service requires investments to build out India's infrastructure. Alphabet/Google CEO Sundar Pichai recently pledged to invest $10 billion in India through a mix of equity investments, partnership ...

The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...

Apple controls the default browser on iOS, so expanding into search might seem a natural fit for the company -- but it's not as simple as developing a new eng ...

The Cooler Screens technology, which can determine textually relevant ads or promotions to target in-store as consumers in the refrigerated section make a decision what to buy -- has caug ...

Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. ...

With a 0.4% stake, the hedge fund is betting that Comcast is undervalued, and is now having "constructive discussions" with Comcast management, per WSJ and other reports. ...

California hasn't shown Google any love, but Nevada did. The company will receive more than $25 million in tax breaks after committing to spend an additional $600 million for ...

Traditional sports teams are running esports competitions to engage fans, streamers are experiencing increased viewership and multiple new platforms are launching. ...

Jio Platforms is the digital division of Indian telecommunications giant Reliance Industries. Facebook's CEO said he was interested in developing new services for India's small business community. ...

The state of Rhode Island is asking a federal appellate court to revive claims that Alphabet violated securities laws by waiting too long to disclose a data breach that affect ...

Twitter co-founder Jack Dorsey remains CEO, at least for the present, but deal requires two new board members from activist investor group Elliott Management, an independent board member, $2 billi ...

Bell is now the upcoming short-form, mobile video platform's exclusive Canadian telecom marketing partner, and its Bell Media will produce daily news and sports content for Quibi via its C ...

Activist investor Elliott Management -- led by Republican mega-donor Paul Singer -- has purchased a "sizable" stake in Twitter, and now plans to push for changes that include replacing t ...

The company has made a "strategic investment" in The Martin Group, the largest marketing firm in the Western and Central New York area. ...

Richard Plepler, the HBO CEO turned indie TV/film producer (and Apple TV+ content partner) has taken a minority stake in Luminary, a new, $4.99-per-month, ad-free podcast subscription service. ...

Despite a year of Brexit uncertainty, investment in UK tech start-ups ballooned 44% last year to surpass the GBP10bn mark for the first time, "The Telegraph" reports. ...

ViacomCBS will use Miramax's extensive film library to drive its streaming services, and for global movie distribution through Paramount. ...

The CEO of You & Mr Jones believes the next decade will see more change in marketing and business worldwide compared with the past 10 years. ...