- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement problems posed by use of server-side ad insertion (SSAI) techniques. ...
- Innovid Gets MRC Accreditation For Rendered Display TV Impressions
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
This expands the omnichannel ad server's existing accreditations in video and OTT. ...
- MRC Accredits DoubleVerify To Measure Facebook, Instagram Impressions
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
This marks the first time that a third-party solution has secured MRC accreditation for integrated viewable impressions measurement on a large digital platform. ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024
Digital News Daily, Karlene Lukovitz - Tuesday, December 8, 2020
Nielsen says it is simplifying its TV and digital solutions portfolio into a single, comparable cross-media metrics product and will replace current systems fully by Q4 2024. ...
- Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks -- one of the biggest challenges advertise ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital vide ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketpl ...
- DoubleVerify Intros Viewability Proxy Metric For CTV
Digital News Daily, Karlene Lukovitz - Friday, July 17, 2020
Solution provides insight into viewability via core CTV completion metrics. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among oth ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies, advertisers will need ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U. ...
- ISBA Unveils Cross-Measurement Project
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
ISBA has unveiled a cross-media measurement tool called Origin to allow advertisers to standardise and measure campaign outcomes across a variety of media, including tv and digital, "The Drum" wri ...
- What's A Planner To Do With So Many Metrics?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad Liebow talk with MediaPost's Joe Mandese about measurement metrics. While OTT is the biggest growth area in T ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," the partners say. ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspec ...
- Xandr Tapping Comscore For Addressable Linear Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, August 15, 2019
Comscore will supply the ratings and currency for the live linear addressable footprint that spans DirecTV, Altice USA, Frontier, and AT&T sister company WarnerMedia. ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among
members. ...
- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. ...
- Parrot Analytics To Provide CAA With Entertainment Data
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Parrot will provide CAA with access to an advanced dataset that pulls data from streaming video, blogging and social media platforms and photo-sharing websites. ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts Marketing
Digital News Daily, Alex Weprin - Wednesday, April 3, 2019
The company plans to use the money to up sales and marketing activity, expand its international business and enter new areas, such as streaming audio advertising. The company's household gra ...
- Recommendations, Algorithms Influence Consumer Streaming Viewership
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising as a reason to watch ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. ...
- Digital Video Ads Drive Incremental Reach
Digital News Daily, Alex Weprin - Monday, March 4, 2019
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove 16% incremental reach among consumers ...
- Comscore Revenues Up 6.2% As 'Transformation' Continues
Digital News Daily, Alex Weprin - Friday, March 1, 2019
CNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side company to bring the cross-platform solution to market. CCR has been in beta since last September. ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Digital News Daily, Alex Weprin - Wednesday, February 20, 2019
Nielsen's data, combined with first-party data and other sources, will allow for more precise and efficient targeting and campaigns. Amobee says that it is one of the first firms ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution Solution
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Clients of FreeWheel Market will be able to use the tool to "better determine the optimal mix of TV and video channels to drive outcomes," the companies say. ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanced data insights and segmentation, and to purchase specific segments as needed. ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding its core identity resolution product, IdentityLink, to connected TV devices. ...