- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and devices, Google said it's making traditional TV advertising inventory available to buy in its DoubleClick Bid Manager (DBM) platfo ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Real-Time Daily, Tobi Elkin - Monday, April 10, 2017
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in digital ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketing. Marketers want to know who their customers are, their dispositions, preferences, and the like, and understand their behavi ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the sales effectiveness and unduplicated reach f ...
- Digital Addix Taps Adbrain To Serve As Cross-Device Partner
Real-Time Daily, Philip Rosenstein - Tuesday, March 21, 2017
Programmatic media buying company Digital Addix has chosen Adbrain as its cross-device partner, following beta tests in the latter half of 2016. To start, Digital Addix will use Adbrain's da ...
- Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 8, 2017
Facebook rolled out a new tool called "Advanced Measurement" that's designed to enable advertisers to measure the effectiveness of their campaigns across Facebook's properties compared to how they performed on competitor sites a ...
- Facebook To Release Advanced Measurement Tool
Data and Targeting Insider, Laurie Sullivan - Thursday, March 9, 2017
Advertisers will have the ability to use Advanced Measurement to determine which media and platforms had the highest reach to their targeted audience or drove the most purchases in the ...
- Analytics Platform Secures $9 Million In Series A Funding Round
Real-Time Daily, Philip Rosenstein - Wednesday, March 8, 2017
Pelion Venture Partners led a $9 million funding round for Conversion Logic, a unified marketing analytics platform. With the new round, Conversion Logic has raised a total of $14.1 milli ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot to offer pre-bid keyword targeting via machine learning. By integrating Grapeshot's technology, Drawbridge aims to improve targeting and ser ...
- Ad-Tech Firms' Partnership Extends Audience Data From Desktop To Mobile
Real-Time Daily, Philip Rosenstein - Tuesday, March 7, 2017
Connecting robust audience data with cross-device technology solutions is helping brands better target and understand consumers. A new partnership between Eyeota and Adbrain is enhancing the understanding of consumer behavi ...
- Users And Devices: The New Ecommerce
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 6, 2017
Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks. ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one in three transactions when applying old attribution models. ...
- Google Agrees To YouTube Metrics Audit
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 21, 2017
Alphabet's Google will undergo a series of audits of its YouTube property by the Media Rating Council (MRC), an industry audit firm, according to a Wall Street Journal report. ...
- Attribution: The Unfinished Business
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, February 21, 2017
A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together? ...
- A Guide To All-Knowing Content Recognition Tech
VidBlog, P.J. Bednarski - Tuesday, February 21, 2017
Viant has produced a smart, easy-to-understand primer to Automatic Content Recognition that lets marketers track consumer viewing habits and preferences. ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was debuting IdentityLink, which allows data marketers to purchase offline, online, point of sale, TV and mobile consumer da ...
- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cited by marketers. Lack of guidance from agency partners and service providers was included in the list of challeng ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help them get a better grip on ROI? Anil Mathews, Founder and CEO of Near, a location intelligence platform, cha ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campaign delivery solution" within a programmatic marketplace. ...
- Measurement And Attribution Top List of Industry Priorities
RTBlog, Tobi Elkin - Monday, January 30, 2017
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, media buyers, publishers, and ad tech executives polled say that they expect to increase spending on data and relat ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues. ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding its ability to efficiently reach and deliver messaging to the right person at the right time. ...
- AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Mobile attribution and marketing data analytics firm AppsFlyer announced that it has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. ...
- Such A Deal! Fox Will Sell Digital-Only Super Bowl Ads
VidBlog, P.J. Bednarski - Monday, January 16, 2017
Fox is selling digital-only ads for this year's Super Bowl for $700,000 per .30. Even in the nonsensical price structure of Super Bowl ads, does this make sense? ...
- Group M, Ad Bureau Working On New Ratings Tech
Around the Net in Video, P.J. Bednarski - Thursday, January 12, 2017
Group M t is working on a methodology that would allow advertisers to count the number of impressions their commercials get, no matter if they appear on TV, alongsi ...
- Flashtalking Obtains Media Rating Council Accreditation
Real-Time Daily, Tobi Elkin - Thursday, January 12, 2017
Flashtalking, a digital platform for activating and measuring data-driven advertising across channels and ad formats, said it has attained Media Rating Council (MRC) accreditation for its desktop display and ri ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automation, ad quality, transparency, and the "quest for tangible results taking center stage," according to Videology's 2017 TV &am ...
- Tapad Opens New Nordic Hub In Oslo, Will Add Engineers
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
Tapad, a provider of cross-device marketing technology, said it's opening a hub in the Nordic region on January 16. The company plans to hire 20 new engineering positions in t ...
- VideoAmp, Immersv Partner To Enhance VR/360 Advertising
Real-Time Daily, Philip Rosenstein - Friday, January 6, 2017
VideoAmp announced on Thursday it was partnering with Immersv to connect its user graph to Immersv's VR/360 advertising platform. VideoAmp clients will have access to 360 video inventory in ...
- Kanvas Gives Away A Tool; CBS's Fabulous Fractionalized Data
VidBlog, P.J. Bednarski - Friday, January 6, 2017
The Kanvas mobile platform will give away its new software development toolkit, Separately, interesting data from CBS says,it takes a month over all platforms to get the audience it g ...
