- Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel Success?" Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline measurement attributed to programmatic advertising h ...
- Varick Media Management Partners With Drawbridge On Cross-Device Platform
Real-Time Daily, Tobi Elkin - Thursday, September 29, 2016
Programmatic ad firm Varick Media Management has partnered with cross-device technology company Drawbridge, accessing the latter's self-service programmatic platform. ...
- Yes Lifecycle Marketing Upgrades Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Wednesday, September 28, 2016
Yes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities and analytics available in its marketing platform. ...
- Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric for cross-device marketers it calls Viewable Exposure Time (VET). VET is a metric that measures across screens and ...
- Oracle Orchestrates, Revamps Cross-Channel Solution
Email Marketing Daily, Jess Nelson - Tuesday, September 27, 2016
Oracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Cloud on Monday, allowing B2C marketers to offer a unified experience across any device or channel. ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to launch advanced marketing analytics functions. The new capabilities will allow Neustar to implement so-called "people-based measurement" which aims ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. ...
- SimilarWeb Appoints Chief Commercial Officer
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
SimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commercial officer, a newly created position. ...
- Getting Real About Cross-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, September 6, 2016
True cross-channel engagement and tracking across all channels remains enormously difficult for marketers - a topic we discussed with Tim Kilroy. ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it has expanded its cross-device targeting and measurement capabilities through a direct integration with Screen6, a cross-device identity management f ...
- Is Cross-Device a Strategy or a Tactic?
Show Daily: Videos, Ross Fadner - Wednesday, August 24, 2016
Programmatic advertising strategy should be about addressing the customer journey and creating an ecosystem of environments and experiences rather than simply trying to push them down some funnel, Emmy Spah ...
- Where's It Hurt? Healthgrades Examines The Data
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 29, 2016
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals. ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrated with third-party ad tech and martech platforms, including the Drawbridge Cross-Device Platform. ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief data officer. ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Show Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targeting, and agencies need to do a better job of integrating those capabilities into the mix. ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to use predictive targeting to improve its performance against Nielsen's Digital Ad Ratings (DAR) and comScore's validated Campaign Essentials (vC ...
- Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned about viewability, attribution, and measurement this year, according to an eMarketer article. More than two-thirds said they were extreme ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SVP, New York Media and Account Management, 360i, said media channels are innovating faster than he can come ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blended Models Merging Online And Offline Data," contends that marketers have been slow to adopt the tactics that wou ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership with Integral Ad Sciences (IAS) in which Encore by Flashtalking will incorporate IAS data into its algorithmic attribution platf ...
- Facebook And Google Dominate Cross-Channel Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, July 15, 2016
In a recent study conducted by the Relevancy Group, 401 marketing and advertising executives were surveyed across a collective of priorities in “madtech,” the marriage of marketing and advertising, accordi ...
- Neustar, Simulmedia Partner For Linear TV Activation, Measurement
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Real-time information services provider Neustar and ad tech firm Simulmedia on Wednesday announced they will partner to offer a complete linear TV activation and measurement product. ...
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
DataXu on Monday announced the appointment of Tore Tellefsen as vice president of TV solutions. Tellefsen's hiring comes as the company expands its programmatic footprint across all devices and forma ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain in terms of advertiser adoption. ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now often a multi-platformed ordeal that can be tricky for hotels, resorts and destinations. ...
- We Plot Dream Vacay On Mobile, Book On Laptop
VidBlog, P.J. Bednarski - Friday, June 3, 2016
A new report from SpotX says planning a vacation is now often a multiplatformed ordeal that can be tricky for hotels, resorts and destinations. ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attribution models by 2017, according to an October 2015 eMarketer forecast. But data from B2B research firm IDG revea ...
- MRC To Issue Mobile Viewability Measurement Guidelines In June
Real-Time Daily, Tobi Elkin - Friday, May 27, 2016
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by mid-June. ...
- Cross Screen, Forked Tongue
Online Spin, Ted McConnell - Thursday, May 26, 2016
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." A "single view of the consume ...
