- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its rea ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them ...
- Skullcandy's Content-to-Commerce Journey Gets Shorter By The Year
Show Daily, Nina Lentini - Tuesday, June 30, 2020
On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - July 1, will examine strategies that worked, those that did not and what was learned as we move forwa ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were ...
- Where To Put Your Logo On Video, First Or Last?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
As it leverages deep gamer profiles and customer knowledge across digital video and TV platforms, what has one of the world's largest video game makers learned? EA's Juan Badiola spel ...
- Can You Plan Storytelling Among Fractured Screens?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Pepsi's Kevin Moeller leads a robust discussion on how the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan. Listen as EA's Juan Badiol ...
- Why An Unknown Brand Is Choosing TV To Go Big
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Freshly's Kristina Lock shares the brand's use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Listen to how ...
- New TV Spenders Leverage Data For Linear, OTT Buys
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Hear how Marissa Jimenez, President of MODI Media, and Jesse Math, VP, Social & OTT at ForwardPMX, grapple with new DTC brands bringing new money, new data and new performan ...
- Haven Life Has A Sweet Partnership With Amazon
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Herein, Matt Myers explains how nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been ab ...
- What's A Planner To Do With So Many Metrics?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad Liebow talk with MediaPost's Joe Mandese about measurement metrics. While OTT is the biggest growth area in T ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales th ...
- Can One Successfully Navigate A Post-cable World?
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ashley Homecare Stores did. Here, Nicole Hanni, Director of Media Strategy, talks about how, with over 100 Ashley Homecare stores in 31 DMAs, it is using the OTT channel ...
- How Video Ads On The Cheap Led To Millions In Sales
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Gravity Blanket's Karalyn Zamora explains how the brand has learned a lot about the power of short and simple messaging in video ad formats. The very first videos Gravity sh ...
- Here's How An Agency Shapes Video To Fit All Channels
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes video promotion to fit everything from Facebook Watch to IGTV for clients like Netflix, UnderArmour and Grammerly. Ta ...
- From Print (Yes, Print!) To (At Least) Social
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
When Erin Killion, Director of Media at B2B agency Point to Point, came on board, many clients were still using print. Listen as she talks about how the agency broug ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audien ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - ...
- OTT & Political Advertising: Lessons From The 2018 Midterms
Show Daily, Nina Lentini - Wednesday, February 27, 2019
Those involved in political marketing love OTT, she said, because it reaches the cordless and offers increased frequency to a high-value target audience. ...
- Convergence & Fragmentation: Video Planning By Example in 2019
Television News Daily, Nina Lentini -
"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used to seeing a schedule. That's n ...
- Big New Video Targeting Tools Come With Big Costs
Show Daily, Wayne Friedman - Friday, June 8, 2018
New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool k ...
- OTT Sees Better Consumer Experience -- And Ad Concerns.
Show Daily, Wayne Friedman - Thursday, June 7, 2018
Rising OTT platforms continue to grow. But currently are there scale, frequency and high pricing concerns. And there is also Netflix. “When you are in a fragmenated marketplace, and y ...
- Setting The Top Of The Funnel Higher
Show Daily: Videos, Steve Smith - Thursday, August 24, 2017
The marketer's job is to get the audience -- not to assume who their audience is. Lindsay Hendricks, senior media manager at Positec Tool Corporation, shares some surprising findings duri ...
- OTT: Is It Digital Or Is It TV?
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
OTT is the fastest-growing segment of TV ad spend. But where exactly does it fit into the larger plan? Chris Peterson, managing partner at R2C Group, posed this fundamental questi ...
- Addressable TV's Biggest Constraints
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During the Q&A session "Doing the Addressable TV Math," at MediaPost's TV & Video Insider Summit, panelists took on addressable TV's biggest constraints and expressed their desire to measure addressab ...
- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buying and planning operations in-house with the intention of driving greater targeting and efficiency for its TV campaigns. Wh ...
- Chasing Audience vs Content
Show Daily: Videos, Steve Smith -
As marketers are increasingly chasing audience irrespective of context, do they risk going down the road of programmatic advertising causing implications on content? TV & Video Insider Summit's MC a ...
- Advertising On OTT: Digital Or TV? Maybe Both
Show Daily, Wayne Friedman - Tuesday, August 15, 2017
Plenty of advertising promise and results exist on OTT platforms -- although TV advertisers can be resistant. Definitions can be a problem. Is it digital? Is it TV? “We look ...
