"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its rea ...

As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them ...

On the first day of MediaPost's TV & Video Insider Summit, we heard from Skullcandy CMO Jessica Klodnicki, who outlined how the brand developed a successful content-to-commerce model. ...

A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...

Our TV & Video Insider Summit, set for June 30 - July 1, will examine strategies that worked, those that did not and what was learned as we move forwa ...

Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...

In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were ...

As it leverages deep gamer profiles and customer knowledge across digital video and TV platforms, what has one of the world's largest video game makers learned? EA's Juan Badiola spel ...

Pepsi's Kevin Moeller leads a robust discussion on how the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan. Listen as EA's Juan Badiol ...

Freshly's Kristina Lock shares the brand's use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Listen to how ...

Hear how Marissa Jimenez, President of MODI Media, and Jesse Math, VP, Social & OTT at ForwardPMX, grapple with new DTC brands bringing new money, new data and new performan ...

Herein, Matt Myers explains how nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been ab ...

Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad Liebow talk with MediaPost's Joe Mandese about measurement metrics. While OTT is the biggest growth area in T ...

Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales th ...

Ashley Homecare Stores did. Here, Nicole Hanni, Director of Media Strategy, talks about how, with over 100 Ashley Homecare stores in 31 DMAs, it is using the OTT channel ...

Gravity Blanket's Karalyn Zamora explains how the brand has learned a lot about the power of short and simple messaging in video ad formats. The very first videos Gravity sh ...

Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes video promotion to fit everything from Facebook Watch to IGTV for clients like Netflix, UnderArmour and Grammerly. Ta ...

When Erin Killion, Director of Media at B2B agency Point to Point, came on board, many clients were still using print. Listen as she talks about how the agency broug ...

Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audien ...

Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - ...

Those involved in political marketing love OTT, she said, because it reaches the cordless and offers increased frequency to a high-value target audience. ...

"We're making the foundation about audience and then putting in traditional media on top of that to build reach. With linear, clients are used to seeing a schedule. That's n ...

New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place to start. “The agency tool k ...

Rising OTT platforms continue to grow. But currently are there scale, frequency and high pricing concerns. And there is also Netflix. “When you are in a fragmenated marketplace, and y ...

The marketer's job is to get the audience -- not to assume who their audience is. Lindsay Hendricks, senior media manager at Positec Tool Corporation, shares some surprising findings duri ...

OTT is the fastest-growing segment of TV ad spend. But where exactly does it fit into the larger plan? Chris Peterson, managing partner at R2C Group, posed this fundamental questi ...

During the Q&A session "Doing the Addressable TV Math," at MediaPost's TV & Video Insider Summit, panelists took on addressable TV's biggest constraints and expressed their desire to measure addressab ...

About a year ago, digital personal finance company SoFi took its media-buying and planning operations in-house with the intention of driving greater targeting and efficiency for its TV campaigns. Wh ...

As marketers are increasingly chasing audience irrespective of context, do they risk going down the road of programmatic advertising causing implications on content? TV & Video Insider Summit's MC a ...

Plenty of advertising promise and results exist on OTT platforms -- although TV advertisers can be resistant. Definitions can be a problem.  Is it digital? Is it TV? “We look ...