- Twitter Mental Health Focus Reinvests In Image
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
To help break the stigma that too many people use its platform to spread hate, Twitter worked with more than 60 mental health partners worldwide. ...
- The COVID-19 Script: How To Act On The Changing Email Response In April
Email Insider, Ray Schultz - Thursday, April 30, 2020
This is not the time for great urgency in subject lines. Instead, use subtle urgency, says Worldata CEO Jay Schwedelson. ...
- Facebook Adds 'Care' Emojis To Support Users
Digital News Daily, Gavin O'Malley - Friday, April 17, 2020
Trying to help affection-starved users cope during the ongoing health crisis, Facebook is providing reaction emojis to Messenger and its flagship app. ...
- Horizon Media Charts Emoji Usage During The Pandemic
MAD, Steve McClellan - Wednesday, April 15, 2020
The agency found a shift away from carefree chatter to a more somber mix of gratitude, love, and confusion, as well as some levity, as people process and cope with ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- A Look Back At Holiday 2019: What Worked And What Didn't In Email
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Twilio SendGrid finds that discounts and emojis in email subject lines hurt response rates. ...
- Grinning Faces And Smiling Eyes: Why Use Emojis?
Email Insider, Ray Schultz - Thursday, November 14, 2019
Now there are animated, 3D emojis called emotes for use by streamers. ...
- Americans Send 34.71 Emojis Per Day, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 3, 2019
And 22.5% regularly put emojis in their business emails, Customer Thermometer reports. ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Emoji Euphoria: People Love Them And Will Buy From Brands That Use Them
Email Marketing Daily, Ray Schultz - Wednesday, July 17, 2019
Happy Emoji Day. In honor of this event, Adobe surveyed emoji users and found that people are greatly affected by them. ...
- Tests Show Emojis Don't Work In B2B Subject Lines
Email Marketing Daily, Ray Schultz - Monday, June 24, 2019
The study by Outreach contradicts some earlier findings, prompting the firm to conclude that "the emoji tide may be turning." ...
- Emojis Score With Mobile Users
Digital News Daily, Gavin O'Malley - Wednesday, July 18, 2018
Emoji-equipped messages are returning an an 81% lift in open rates -- and a 363% lift in revenue, per a new study. Emails with emojis are opened 66% more than ...
- Happy Emoji Day: Apple To Offer Over 70 New Images
Email Insider, Ray Schultz - Tuesday, July 17, 2018
Emojis have been around since 1995. Later this year, Apple will offer emojis showing people with gray hair, red hair, no hair; images of kangaroos, peacocks, parrots and lobsters; mangoes, ...
- Cancer Awareness Campaign Supported by Google, But Apple Won't Play Ball
Mediapsssst, Richard Whitman - Tuesday, March 27, 2018
For reasons that remain a bit mysterious, Apple is barring the sale of emoji packs supporting the Testicular Cancer Awareness Foundation. ...
- UK Consumers Frown At Email Emojis: Study
Email Marketing Daily, Ray Schultz - Thursday, December 14, 2017
A new study shows that UK shoppers are turned off by emojis. It mirrors U.S. research. ...
- How To Use Emojis In Email Subject Lines
Around the Net in Email, Ray Schultz - Wednesday, December 6, 2017
Emoji use is on the rise in email marketing. But there are advantages and disadvantages. Here is an overview of the why and how of using emojis in subject lines.&n ...
- Cyber Sales Blowout: Email Metrics Boom -- But Not For Emojis
Email Insider, Ray Schultz - Monday, December 4, 2017
Marketers had a big fat Black Friday, thanks to email marketing, according to a study by ContactPigeon. ...
- The Laughing Emoji: Got It!
Email Insider, Ray Schultz - Friday, November 24, 2017
Want to reach people with emojis? In the U.S., the best method is to make them laugh. ...
- 'Face With Tears Of Joy' Is Most Popular Emoji
Around the Net In Digital, Gavin O'Malley - Monday, November 6, 2017
Once again, the “face with tears of joy” is the most popular emoji among U.S. English speakers, Apple just revealed. “The face topped Apple’s list of the top 10 emoji, ...
- Snapchat Gets More Animated, Adds 3D Bitmojis
Digital News Daily, Gavin O'Malley - Thursday, September 14, 2017
3D Bitmojis will now appear in Snapchat's Lens carousel alongside face and World Lenses. To unlock the new Lenses, users can simply tap their rear-facing camera screen. ...
- Ditch The Smiley Face: Study Finds Emojis Don't Work In The Office
Email Insider, Ray Schultz - Monday, August 14, 2017
Smiley face emojis cause grimaces in the workplace. The sender's competence is likely to be questioned, a study shows. ...
- Emojis Increase Email Open Rates
Email Marketing Daily, Jess Nelson - Monday, July 3, 2017
Independence Day promotions have an average email read rate of 21%, according to Return Path, but that engagement rate increases when a hamburger emoji is incorporated into the subject l ...
- Facebook Messenger Adds Options To Video Chats
Digital News Daily, Gavin O'Malley - Monday, June 26, 2017
Continuing its efforts to out-Snap Snap, Facebook is now inviting Messenger users to add animated reactions, filters, masks and other effects to their video chats. ...
- Emojis In Headlines? Some Work, Some Don't
Around The Net In EU Email Marketing, Sean Hargrave - Monday, June 5, 2017
it may come as a surprise that two in three people like emojis, but only 6% hate them, BizReport reveals. However, read and open rates do not always go up. ...
- Must We Be Bitmoji? Snapchat Says Yes
The Social Graf, Erik Sass - Friday, May 26, 2017
Probably hoping to get maximum value from its acquisition of Bitmoji last year, Snapchat made the switch with little fanfare earlier this week. ...
- Emojis Boost Email Engagement
Email Marketing Daily, Jess Nelson - Tuesday, May 23, 2017
Email subject lines containing emojis have a higher read rate than text-only messages, according to a study released Tuesday by Return Path, but selecting the correct emoticon is critical to ...
- Marlboro Gets Mad While Amazon Gets Love
MAD, Larissa Faw - Thursday, April 27, 2017
Crowdtap asked consumers which of the seven emojis best expresses how 100 top brands make them feel. ...
- Snapchat Leverages Bitmoji's Rocketing Growth
Mobile Insider, Gavin O'Malley - Tuesday, April 4, 2017
Combine Snapchat's support and the glee people feel when making their own personalized emojis, and what do you get? The fastest-growing app in the country, of course! ...
- Snapchat Leverages Bitmoji's Rocketing Growth
MoBlog, Gavin O'Malley - Monday, March 27, 2017
Combine Snapchat's support and the glee people feel when making their own personalized emojis, and what do you get? The fastest-growing app in the country, of course! Unless you reside ...
- Disney Inspires 'Moana' As Told By Emoji, Adds Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 7, 2017
The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support ...
