- Walgreens Bets $5.2B On Healthcare
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
With Village MD, Walgreens is the first national pharmacy chain offering full-service primary care practices at this scale. ...
- Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
Research Intelligencer, Rob Williams - Friday, October 15, 2021
Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. ...
- Best Buy Moves Further Beyond Retail With Telehealth Acquisition
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 14, 2021
Company aims to "create a holistic care ecosystem that shows up for someone across all of their healthcare needs," says president of Best Buy Health. ...
- Lowe's Launches One Roof Media Network
Mediapsssst, Richard Whitman - Wednesday, October 13, 2021
Dozens of brands, including Samsung and Kohler, have already tested the new service, which is now operational. ...
- Major Retailers Hire Private Ships To Combat Supply Crisis
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 12, 2021
Walmart and other big retail players, such as Target, Home Depot, Costco and Dollar Tree, are chartering ships to deal with the pandemic-driven slowdown of sea networks that handle 9 ...
- Party City Builds Email Response With AI
Around the Net in Email, Ray Schultz - Wednesday, October 13, 2021
Retailer Party City has increased its email engagement with AI technology. Here’s the case study of how it was able to succeed. ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Marketing Daily, Sarah Mahoney - Tuesday, October 12, 2021
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. ...
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
Email Insider, Ray Schultz - Tuesday, October 12, 2021
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports. ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remote work as more organizations adopt hybrid policies. ...
- Home Depot Expands Delivery Capabilities With Walmart GoLocal
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 10, 2021
The Home Depot has teamed up with Walmart GoLocal to expand same- and next-day delivery for U.S. customers. The partnership brings the home improvement retailer closer to its goal ...
- Gmail And Outlook Users Warned Of Gift Card Email Scam
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Gmail and Outlook users are being targeted for emails that falsely claim to offer free gift cards in return for filling out a survey. The emails pretend to be fr ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started on Poshmark and scale businesses as they become more successful. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Cloudflare Defeats Copyright Claims Over 'Rogue' Ecommerce Sites
Digital News Daily, Wendy Davis - Thursday, October 7, 2021
A federal judge has thrown out a lawsuit accusing the company of contributing to copyright infringement by failing to remove retail sites that sold counterfeits. ...
- Kohl's New Marketing Approach: More Value, More Content
Marketing Daily, Sarah Mahoney - Thursday, October 7, 2021
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amazon and Sephora. ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. ...
- Amazon, Target Offer Early Holiday Deals
Around the Net in Email, Ray Schultz - Tuesday, October 5, 2021
Amazon has offered a plethora of early “Black-Friday Worthy” deals, following Target. Consumers are already out shopping, but retailers are facing supply-chain
issues. ...
- Whole Foods Co-Founder To Retire
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 3, 2021
John Mackey, CEO of Whole Foods Market, which he co-founded in 1980, will retire Sept. 1, 2022. He will be replaced by current chief operating officer, Jason Buechel. “Mackey, w ...
- Macy's Aims To Keep Amazon Off Sign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 3, 2021
Macy’s has
filed an injunction to keep Amazon’s logo off the sign next to its Herald Square flagship in New York. Since the early 1960s, Macy's has placed a billboa ...
- Amid Widespread Shortages, Walmart, Macy's Release Hot-Toy List
Marketing Daily, Sarah Mahoney - Friday, October 1, 2021
Walmart bases its ranking on kids' opinions, and says imaginative-play toys rose to the top. ...
- Whole Foods Market Plans Fee For Delivery
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Whole Foods Market online shoppers will soon lose a perk of their $119-per-year Amazon Prime membership: free two-hour delivery of groceries on orders of $35 or more. “Starting Oct. 2 ...
- Tom Brady Launches Clothing Line At Nordstrom
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 30, 2021
Tom Brady is launching a clothing line, called simply “Brady,” that will be available at Nordstrom starting in December. It will include men’s training and activewear. The football legend partner ...
- 2 ShopRite Stores Deploy Delivery Robots
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 29, 2021
Remember a few years ago when Amazon promised widespread drone delivery? That has yet to happen, but another retailer, ShopRite, is testing a pilot program in Pennsylvania offering battery-powered delive ...
- The Return Racket: Why Shoppers Reject Products Bought Online
Email Insider, Ray Schultz - Thursday, September 30, 2021
Misleading content -- written or visual -- is the primary culprit, and can be found in email as well as ecommerce listings, 1WorldSync says. ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. ...
