- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping Season
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
As companies conduct surveys and crunch data to make predictions about the shopping season, consumers remain unsure about returning to stores. ...
- As Consumers Switch Brands, Retailers Miss Key Opportunities
Marketing Daily, Sarah Mahoney - Thursday, August 6, 2020
More than a third of all shoppers say retailers are failing to offer even the most primitive digital tools to make their lives easier. ...
- ShopRite, Price Rite Sign Programmatic Agreement
Accounts on the Move, Larissa Faw - Tuesday, August 4, 2020
Wakefern, parent of ShopRite, Price Rite and The Fresh Grocer, is signing an agreement with Inmar Intelligence to use the company’s marketing technologies and services to drive shopper engagement. This ...
- Email Relevance In The Post-Lockdown World
Around the Net in Email, Ray Schultz - Wednesday, August 5, 2020
Retailers have to change their email strategy in response to the pandemic. Context and relevance are must-have in the post-lockdown world, says Ometria’s Hannah Stacey. ...
- Spare-Change Shortage Creates Cause-Marketing Opportunity
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2020
More brands and causes are asking customers to "round up at the register" and donate small coins in-store rather than receive their change. ...
- Can Ralph Lauren Win Over A New Generation?
Marketing Daily, Sarah Mahoney - Tuesday, August 4, 2020
"The pace of decline at Ralph Lauren is far faster than that experienced in many other parts of the retail sector," writes an analyst. ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consumer ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determine the optimal rate of media spend through mobile. ...
- Nordstrom Uses Influencers To Ease Shopper Anxiety
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 3, 2020
Nordstrom created an influencer campaign that highlights the luxury retailer’s new safety measures. Instagram posts show the influencers “clad in trendy clothing and masks” and “photographed in unusual and notably ...
- 7-Eleven Buys 3,900 Speedway Stores
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 3, 2020
7-Eleven is inking a $21 billion deal with Marathon Petroleum Corp. to acquire 3,900 Speedway locations in 25 states, resulting in a network of 14,000 stores. The acquisition is the ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Lord & Taylor Files For Chapter 11, As Does Owner Of Men's Wearhouse
Marketing Daily - Top of the News, Thom Forbes - Monday, August 3, 2020
The filing comes less than a year after Lord & Taylor was bought by Le Tote, an online clothing-rental startup. ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- With Sneakers Struggling, Dick's Looks To Tempt Teens
Marketing Daily, Sarah Mahoney - Wednesday, July 29, 2020
The spots star Miles ("Black-ish") Brown and Nicole Laeno, a TikTok/Instagram celeb, wandering through the store's selection of sneakers and hoodies. ...
- 'InStyle' Launches Online Store, Badass Goods Collection
Publishers Daily, Melynda Fuller - Wednesday, July 29, 2020
The first featured collection for the new digital hub includes four lipsticks dubbed "Badass: The Only Lipstick You'll Ever Need." ...
- Do You Want Your Meal To Be A Kit?
Marketing Insider, Alex Daigle - Wednesday, July 29, 2020
Grocery stores can create meal kits to be ordered day of delivery/pick-up, are less expensive than subscription meal kits, and offer something that traditional meal kits cannot. ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Undaunted By Pandemic, Clean Juice Selects Lunchbox For App Upgrade
Marketing Daily, Steve Ellwanger - Monday, July 27, 2020
A major focus of the new Clean Juice app will be the company's Very Important Guest rewards program. ...
- Old Navy, PopSugar Launch Tween Clothing Line
Publishers Daily, Melynda Fuller - Monday, July 27, 2020
The collection, dubbed PS x ON, focuses on athleisure and denim and includes pieces such as hoodie and jogger fleeces, graphic tees. ...
- Amazon Marketplace Serves Up 'Antiviral' Supplements Amid COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
A search for "coronavirus supplement" or "COVID supplement" at Amazon.com serves up pages of supplements with no warnings about the lack of scientific evidence. ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quarter ...
- SimpliSafe Fine-tuning Its Brand Proposition In Home-security Category
Show Daily, Nina Lentini - Tuesday, July 28, 2020
SimpliSafe, which sells DIY home security directly to consumers, is shooting four new holiday spots as we speak with Robert Larson, an ex-burglar who is now a family man. He's ...
- Amazon's Jeff Bezos To Appear Before Congress For First Time
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 27, 2020
Amazon CEO Jeff Bezos will appear before Congress for the first time on Wednesday in a "virtual testimony" meeting, and will participate along with CEOs from Google, Apple and Facebook. ...
- Planning For The New Retail Reality
MAD, Chadi Saab - Friday, July 24, 2020
While many brands are taking this time to innovate and find new strategies for greater personalization and digital connection, they'll need to ultimately unpack what is a passing trend versus ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist of four sections, like a department store: Makeup, Skin, Hair and Fragrance. It won't have a front of book ...
- Google Cloud Recommendation Engine Extends From Search To Ecommerce With Qubit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Bringing the same technology to ecommerce that underpins both YouTube and Google Search, the deep-learning algorithms no longer just power views and search results. Now, they power conversions and reve ...
- Ann Taylor, Lane Bryant Owner Files For Bankruptcy
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 23, 2020
Ascena Retail Group, parent company of Ann Taylor, Lane Bryant, Loft, Justice and Catherines, filed for Chapter 11 protection Thursday in the U.S. Bankruptcy Court in Richmond, Va. The retailer ...
- Men's Warehouse, Jos. A Bank Owner Plans Overhaul
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 23, 2020
Tailored Brands, parent of Men's Wearhouse and Jos. A. Bank, is implementing a series of operating and organizational changes that will result in the elimination of approximately 20% of its ...
