- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Emotional Engagement Fuels Fiercest Loyalty For Amazon, Dick's, Trader Joe's
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 25, 2021
Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. ...
- Retailers Deserting MyPillow Include, J.C. Penney, Kohl's
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 21, 2021
J.C. Penney is dropping MyPillow from its line of merchandise, along with Kohl's, Bed Bath & Beyond, Wayfair and Texas supermarket chain H-E-B. The moves come in reaction to C ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many brands shoot themselves in the foot by running ads that annoy users by pitching the same product they a ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer -
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Costco Sells Rare Babe Ruth Baseball
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 19, 2021
Costco is selling a one-of-a-kind baseball autographed by Babe Ruth on its website for $64,000. Costco listed another ball signed by the swinger in May for $30,000. “The concept mig ...
- Walmart Partners With Western Union
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 19, 2021
Beginning this spring, for the first time Western Union money transfer services will be available at all 4,700-plus Walmart locations across the country. The services will include domestic and internation ...
- In Retail, Haves And Have-Nots Follow The Same Path
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 20, 2021
Surprise: Most companies' tactics are the same, whether they are struggling or reporting record earnings. ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. ...
- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from t ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Bold Commerce Raises $27 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Ecommerce firm Bold Commerce looks to expand its ability to reach shoppers in the customer journey across channels and create shoppable moments. ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- YouTube Tests Way For Consumers To Shop From Videos
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 18, 2021
YouTube last week began testing a new way for people to find and purchase products in videos that brands have uploaded to the platform. To view a list of t ...
- Sephora Tackles Racism In Retail
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 18, 2021
Sephora's "Racial Bias in Retail Report" found that Black retail shoppers are 2.5 times more likely to be mistreated in stores. ...
- Malouf Offers Email Marketing Guide For Retailers
Around the Net in Email, Ray Schultz - Friday, January 15, 2021
Malouf has published a book to help retailers increase their profits throughout email marketing. It outlines all the steps in an email campaign, with tips on what to do. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Bed Bath & Beyond Hires New Agencies, Taps Two Agency Vets To Bolster Marketing Ranks
MAD, Steve McClellan - Wednesday, January 13, 2021
The moves follow the unveiling last fall of the company's "recovery plan" which includes a commitment to help customers "Unlock the Magic in Every Room." ...
- Walmart Dives Into Smart Coolers, Fintech
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 14, 2021
Smart coolers make it possible to securely deliver frozen, refrigerated and pantry foods -- long a grocery delivery issue. ...
- Online Shopping Hit $188.2 Billion During Holidays: Adobe
Around the Net In Digital, Ray Schultz - Wednesday, January 13, 2021
U.S. consumers spent $188.2 billion online during the 2020 holiday season, a 32% increase over 2019, according to Adobe Analytics. The Cyber Monday tally hit $100 billion. ...
- The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports
Email Insider, Ray Schultz - Wednesday, January 13, 2021
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon." ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We propose to be the Warby Park ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance of content to customers, the companies claim. ...
