- Target Allocates $70M To Pre-Holiday Bonuses
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 22, 2020
Target Corp. is giving its 350,000 hourly employees in its stores and distribution centers, including seasonal hires, a $200 bonus. “The new bonus represents an investment of more than $70 ...
- Lowe's Kicks Off Holiday Season With Online Deals
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 22, 2020
Lowe’s is kicking off its holiday sales blitz early with more online specials called “Cyber Steals” instead of in-store doorbusters. The "Season of Savings" sale is being affected by the ...
- How Home Depot Uses Augmented Reality To Boost Conversions
Around the Net in Email, Ray Schultz - Friday, October 23, 2020
Home Depot has lifted engagement and conversion with augmented reality capabilities or its app an the mobile web. Here’s how the retailer rolled these tools out prior to the COVID-19 ...
- Urban Skin Rx And The Teachable Moments Of 2020
Brand Insider, Steve Smith - Friday, October 23, 2020
It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around 2010 as an extension of her ...
- Cart Abandonment And Personalization Drive High Email Benchmarks: Study
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Bluecore also finds a correlation between cart size and email engagement based on analysis of email sends. ...
- Will Shoppers Brave Stores For In-Person Holiday Shopping?
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 21, 2020
Already taking a hit pre-pandemic, in-person shopping is likely to be reduced but not gone this year. While 60% of those surveyed by the National Retail Federation said they plan ...
- Los Angeles Prepares To Say Farewell to Target 'Husk'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 21, 2020
After 10 years of construction delays, the East Hollywood Target is nearing completion. And a social media presence set up to honor the half-built building is soon to be dismantled. ...
- Let Your Fingers Do The Shopping: The Online Holiday Outlook
Email Insider, Ray Schultz - Thursday, October 22, 2020
Organic search produces the highest conversion rates, Episerver reports. Most consumers will do some or all of their shopping online. ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
- This Holiday, Gap Is Selling Optimism --- And Back On TV
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2020
The campaign, created in-house, focuses on people who write encouraging words on card stock -- empathy, love, hope and community -- amid a dance-off. ...
- Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
A big factor driving digital's increasing share of overall ad budgets is the acceleration of "digital retail advertising," which a new study from Advertiser Perceptions finds is drawing from all ...
- Walmart Expands Advertising Business
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 20, 2020
Walmart is “aggressively expanding” its advertising business even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. “The world’s largest retailer is making ...
- Consumers Plan To Shop Online, But Are Worried About Their Data, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
One slip-up would cause most shoppers to give up on a brand, at least temporarily, PCI Pal reports. ...
- DieHard Battery Returns To TV After 10-Year Hiatus
Marketing Daily, Tanya Gazdik - Monday, October 19, 2020
Themed "DieHard is back," the action-packed two-minute film features Bruce Willis as John McClane from the "Die Hard" movie series. ...
- Confluence Of Flu, COVID-19 Fuels Brand Campaigns
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 20, 2020
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to get flu shots and providing info to help locate flu shot providers. ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Macy's Converts Two Stores To Fulfillment Centers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 18, 2020
Two Macy’s brick-and-mortar locations in Littleton, Colorado and Dover, Delaware will be converted to fulfill digital orders for the holiday season. While a portion of the store will be dedicated ...
- Email Addresses May Have Been Exposed In Barnes & Noble Cyber Attack
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The incident closely followed the Barnes & Noble Nook library outage. Financial data was not affected, the company says. ...
- Free Shipping Outpaces Discounts In Ecommerce Offers: Study
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
Consumers are willing to pay extra for one-to-two day shipping, Ware2Go reports. ...
- Levitate, Redtail Technology Partner On Tools For Financial Advisors
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The integration allows users to send personalized emails and avoid batch-and-blast, Levitate says. ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists -- online or off -- whether for quick fashion advice or a whole new wardrobe. ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experience that requires consumers to navigate their site when searching for information or making a purchase. ...
- The Lump Of Coal This Christmas: Consumer Fraud
Email Insider, Ray Schultz - Thursday, October 15, 2020
ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up. ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Inside Performance, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- UK Retailer Klarna Apologizes For Sending Marketing Email
Around the Net in Email, Ray Schultz - Wednesday, October 14, 2020
The UK Information Commissioner’s Office is looking into a marketing email sent by British retailer Klarna. The company sent a follow-up message saying the original was in error, but recipients ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar locations, InMoment reports. ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on ...
- ModCloth Undergoes 'Digital Makeover' Post-Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 12, 2020
The apparel brand formerly owned by Walmart is being taken in a new direction by its new owners, Go Global Retail. Technology implementations have been top of mind. The new ...
