- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- Mother's, Father's Day Video Views Up By High Double Digits
Video Insider, Karlene Lukovitz - Tuesday, June 22, 2021
Dick's Sporting Goods managed to have top-10 videos for both holidays. ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to buy the product, Vertebrae reports. ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...
- Google International Small Business Week Launches With Ad Tools
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across Search, Maps, Ads and YouTube. ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer -
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestre ...
- Amazon Prime Will Lead To A Halo Effect: Adobe
Around the Net in Email, Ray Schultz - Thursday, June 17, 2021
Amazon Prime Day will create a halo effect for large retailers and drive email marketing. Here are the findings of a survey by Adobe Analytics. ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, according to
multiple reports. ...
- In Buyout Limbo, Reebok Goes Metaphysical With Creative Shift
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 16, 2021
Adidas announced it would sell the struggling unit back in February. There are no updates on a sale, despite reports that two offers have been made. ...
- Consumers Expect Free Shipping For Online Orders, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Almost all online shoppers expect delivery within a week -- and 9% want it on the same day, Jungle Scout reports. ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...
- Grocery Outlet's Social Strategy Goes Local
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
As Grocery Outlet showed during the pandemic of 2020, a firm social strategy for retailers can be used quickly to empower the in-store crews on the ground and across diver ...
- Walmart, Amazon Introduce Prescription Discount Programs
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 13, 2021
Walmart and Amazon have both launched prescription savings programs. Both programs deliver additional savings on the most commonly prescribed medications across a variety of health conditions. Walmart+ Rx for le ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at least in the developed world, according to YouGov. ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push in support for diversity. ...
- The Mellow Marketer: Fully Mature Retailers Have Unified Platforms
Email Insider, Ray Schultz - Thursday, June 10, 2021
Brands with at least some degree of maturity see higher revenue, Kibo reports. ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series "Yasuke" and "Eden," and "decorative item ...
- Dick's Sporting Goods Tries Out Experiential Retail
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 8, 2021
Dick’s Sporting Goods has debuted an experiential retail concept more than two years in the making: Dick’s House of Sport. The first location near Rochester, New York offers customers a 100,000-sq.-ft. hands- ...
- Digital Parachutes: What Brands Are Doing To Recover
Email Insider, Ray Schultz - Wednesday, June 9, 2021
Almost half of all retailers worldwide are spending more on digital this year, Infobip reports. ...
- 86% Of U.S. Consumers Have Abandoned Carts
Inside Performance, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to bu ...
- Staying Put: Target, Walmart, Gap Bet Big On Home
Marketing Daily, Sarah Mahoney - Tuesday, June 8, 2021
Target announced a collaboration between its Opalhouse home-furnishings brand with designer Justina Blakeney, founder of boho brand Jungalow. ...
- Ecommerce Firm Stackline Snares $130 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
Stackline plans to grow its workforce to over 150 employees by the end of 2021. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- Now There's An 'Upfront' For Performance Marketers
Inside Performance, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand. ...
