- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- Walmart Taps Former Disney Exec For Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 12, 2021
Walmart has hired a former Disney marketing executive for a new position within its marketing department. Jean Battany has been named chief creative officer. Most recently, Battany served as vi ...
- Dunkin' Perks Up CarMax Test Drives
QSR Land, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive, ...
- BJ's Wholesale Club CEO Unexpectedly Dies
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 11, 2021
Lee Delaney, 49, who had been chief executive officer of BJ’s Wholesale Club Holdings Inc. for just over a year, died unexpectedly on April 8 due to “presumed natural causes.&rdqu ...
- Levi Strauss Sees Bright Skies Ahead, Readies New Ads
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 12, 2021
Executives say consumer demand is now exceeding 2019 levels, and financial results are ahead of Wall Street forecasts. ...
- Shopify Offers Email Tool To Merchants
Around the Net in Email, Ray Schultz - Friday, April 9, 2021
Shopify is making its email marketing feature available to merchants worldwide. Here is an analysis of what the tool can do, and how to use it. ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for the travel industry. ...
- Buying Rocksbox, Signet Moves Into Jewelry Rental
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 8, 2021
Signet, the parent company of such mall stalwarts as Zale's, Kay and Jared, says the purchase is part of its ongoing transformation plan. ...
- Most Consumers Are Using BOPIS -- Or Will, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Two-thirds of shoppers would use an automated locker system for pickup if offered, Package Concierge reports. ...
- Target, Walgreens Dial Up Vaccine Messaging
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 7, 2021
Walgreens recently announced the launch of "This is Our Shot," an ad campaign voiced by musician John Legend. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks. ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Inside Performance, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometimes difficult to determine which one. It depends on whether you're speaking about ecommerce or advertising, but perhaps n ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home workout company Mirror, and also added more classes. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- In March Madness, Great Clips Thanks Stylists
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2021
Spot is running during Final Four coverage, a year after company lost debut moment as official March Madness sponsor. ...
- When Retailers Become Media Sellers
Media Insider, Ted McConnell - Thursday, April 1, 2021
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, on store shelves and in airpor ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- Former Publicis Media Partnerships Chief Lasky Joins Audio OOH Startup
MediaDailyNews, Joe Mandese - Tuesday, March 30, 2021
Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the
startup's board of directors. ...
- Ikea Hires Agency Veteran For Chief Creative Officer
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 28, 2021
After a year of discussions, Ikea has hired agency veteran Linus Karlsson for the newly created role of chief creative officer for both product development and marketing and communication. H ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Inside Performance, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vaccine rollout are giving consumers the spark to start new relationships with people, products and brands. ...
- Microsoft Taps Suzy For Real-Time Consumer Research, Survey Finds Preference For Minimalism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 26, 2021
The latest report focuses on behavior and trends in various subjects, including travel, retail, health and wellness, technology and finance. ...
- Retailers Expect Easter Shopping Surge
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 25, 2021
Consumer confidence is booming thanks to new stimulus checks and positive trends in vaccinations, and Easter spending is expected to be the highest on record. Consumers plan to spend ...
- Senate Bill Requires Transparency About High-Volume, Third-Party Sellers On Online Marketplaces
Email Marketing Daily, Ray Schultz - Friday, March 26, 2021
The INFORM Consumers Act mandates that email addresses and other contact information must be revealed. ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- Lowe's Reflects DIY Trend With Spring Fest Featuring Peloton Star
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 25, 2021
Event includes free curbside Garden-to-Go kits and project inspirations for staycations. ...
- Over A Third Of Retailers Cut Staff Last Year: Report
Email Marketing Daily, Ray Schultz - Wednesday, March 24, 2021
While 36% of retailers surveyed said they cut staff and a small percentage planned to, companies and consumers remained optimistic. ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...
