"An insurance company sells a promise," Catherine Hernandez-Blades, SVP, chief brand and communications officer, tells those gathered for MediaPost's Brand Marketing Insider Summit in August. "It's a tough sell. ...

Steve Smith, editorial director of events at MediaPost, is opening Day 3. He brings news about a change in branding via Barnum’s Animal Crackers, which had depicted animals in cag ...

John Strom, senior vice president of marketing at Georgia-Pacific, leads off with “Embracing Less Is More In the Amazon Age.” ”we started about five years or so ago with restle ...

Jennifer Mangold, senior manager, global social media at HomeAway.com, and Sarah Neal Simpson, global social leader, Uber.Sarah: Social touches every single department in the company. Our relationships are with oth ...

Megan: Hindsight’s a beautiful thing. What big lesson have you learned regarding first party data? Kielley: Over-personalization. We accidentally sent a VIP ticket email for early 90s female singer w ...

Brett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization” We’ve been conditioned for decades to think dog food should be dry, brown things. Jada, his dog, is reas ...

Michelle Alfaro, senior manager, programmatic display advertising, Nordstrom, with Steve Smith, MediaPost VP, editorial director of events as interviewer. For at least the full-price business, digital programmatic media is ...

Joyce Szudzik with AEG worldwide: first party data comes from ticketing systems, that allows us to extrapolate out from the one individual buying the ticket. Understand household, grow first par ...

Since 2005, the Procter & Gamble brand has brought its portable laundry services to people hit by tragedy. ...

Building a so-called "single point of truth" is something marketers are trying to figure out, but it involves countless departments, data formats and analytics. At The home Depot, it to ...

Attribution is balance of art and science -- and Dolly Parton might be a good example to follow.This comes from Nicole Keiter, director of media strategy & optimization of Equif ...

Cross-channel marketing is already a daunting task when it comes to execution of each channel, considering planning, creative, and vendor communication challenges. And then there is data. Speaking at t ...