- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- Mobile Fraud And Bots Peak During Economic Slowdown: Study
Digital News Daily, Ray Schultz - Friday, February 5, 2021
Fraud artists also have greater access to consumer data, LexisNexis Risk Solutions reports. ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. ...
- Asian Firm Offers Email Phishing Detection Tool
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
Even people without specialized IT training can use the AI-driven service, the company claims. ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. ...
- Facebook Sues Fake Engagement Purveyors
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selling fake followers and likes on Instagram. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- Fraud Follows Connected TV Boom
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The repo ...
- Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week. ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic ...
- Bing Adds COVID-19 Self-Checker To Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 8, 2020
Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way th ...
- Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Inside Performance, Laurie Sullivan - Friday, April 3, 2020
Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week fo ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing. ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traf ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, December 26, 2019
Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...
- SendGrid Reputation Abused By Phishing Artists, Report Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
Victims who click on a SendGrid link are taken to Google Docs and offered a document containing Trickbot, Security Boulevard reports. ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...
- Taylor Swift Reportedly Threatened To Sue Microsoft Over AI Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 10, 2019
Microsoft President Brad Smith reveals why the chatbot, Tay, never had a chance in the U.S. market. ...
- Barracuda Buys Bot Detection Tech From InfiSecure
Email Marketing Daily, Ray Schultz - Wednesday, August 14, 2019
Barracuda argues that generic bot detection methods often fail to detect certain bots. ...
- Are Avatars The Next Frontier In Influencer Marketing?
London Blog, Sean Hargrave - Friday, July 26, 2019
Samsung is about to find out after signing up virtual influencer Lil Miquela, and her 1.8m fans. ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results? ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. ...
- NHL Introduces Chatbot To Engage Fans
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
Chatbots are becoming a valuable tool for sports leagues to engage authentically with their fans in richer, more dynamic ways, per a GameOn exec. ...
- Fake News Less Worrying Than Brexit Party's Diatribe
London Blog, Sean Hargrave - Tuesday, May 21, 2019
The bots are there ahead of Thursday's EU elections, but they hold less sway than one-sided, angry Brexit Party posts. ...