Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? ...

CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. ...

"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertisers regularly pay for fake clicks," TopDevz and Noirefy allege in a revised complaint. ...

Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...

dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action status in a lawsuit against Facebook over ad clicks from fake accounts, a judge ruled Tuesday. ...

"We had to disrupt the economics of cybercrime," said HUMAN CEO Tamer Hassan. "It's an economic problem measured by the cost of fraud." ...

There are some differences that brands should be aware of before they try to market in Europe. ...

Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in CTV devices after finding a sophisticat ...

The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...

Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...

Fraud artists also have greater access to consumer data, LexisNexis Risk Solutions reports. ...

FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. ...

Even people without specialized IT training can use the AI-driven service, the company claims. ...

Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...

Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...

CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...

Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. ...

Facebook this week sued the companies Boostgram and Instant-Fans for allegedly selling fake followers and likes on Instagram. ...

DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...

The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The repo ...

Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week. ...

The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic ...

Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way th ...

Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week fo ...

The latest bot to be discovered has already earned $15m from sophisticated domain spoofing. ...

A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traf ...

Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click ...

When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...

Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...

Victims who click on a SendGrid link are taken to Google Docs and offered a document containing Trickbot, Security Boulevard reports. ...