DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...

The benchmark report on the state of media quality for advertisers addresses brand suitability, fraud, viewability and performance, as advertisers seek to maximize return on their digital investments. The report ...

Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week. ...

The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic," ...

Search on the term "COVID-19" and in the return query searchers will see the CDC Coronavirus self-checker. International health care organizations are using bots and this is one way they ...

Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week fo ...

The latest bot to be discovered has already earned $15m from sophisticated domain spoofing. ...

A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traf ...

Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click on ...

When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...

Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...

Victims who click on a SendGrid link are taken to Google Docs and offered a document containing Trickbot, Security Boulevard reports. ...

Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in digital? ...

Microsoft President Brad Smith reveals why the chatbot, Tay, never had a chance in the U.S. market. ...

Barracuda argues that generic bot detection methods often fail to detect certain bots. ...

Samsung is about to find out after signing up virtual influencer Lil Miquela, and her 1.8m fans. ...

Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results? ...

A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in new court papers. ...

Chatbots are becoming a valuable tool for sports leagues to engage authentically with their fans in richer, more dynamic ways, per a GameOn exec. ...

The bots are there ahead of Thursday's EU elections, but they hold less sway than one-sided, angry Brexit Party posts. ...

Ahead of next month's European parliamentary elections, the EU has warned Google, Facebook and Twitter they must do more to fight fake news and bots, "The Telegraph" writes. ...

Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such as the ad fraud generated by ...

Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from Points North Group. ...

The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business with big advertisers and ad agencies. ...

LAS VEGAS -- It's inside Eureka Park, as well as in private meetings around CES, where marketers can find the most exciting startups. Here's a selection of the "secret" startups ...

If you look at your post-campaign reports, you will notice sites you never heard of earning a lot of impressions. Look at those sites carefully -- don't stop at surface ...

Honda aims to drive qualified shopping via the custom web views that live within the bot itself, American Honda's Jessica Fini tells "Marketing Daily." ...

Each time a bot scrapes a web page to check a competitor's price on merchandise, it triggers an ad impression that counts against the total ad impressions served on the ...

To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. ...

Twitter has suspended a network of bots suspected of promoting pro-Saudi Arabia talking points about the disappearance of journalist Jamal Khashoggi. “Twitter became aware of some of the bots on ...