- AI Synthesizes Content For Entertainment Into Multiple Languages -- Advertising, Live Sports To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Deepdub will announce the launch Wednesday of a platform aimed at revolutionizing global entertainment. The ability to synthesize the voice and match the facial gestures required to pronounce words throu ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media buys, but those terms can ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Facebook Cites COVID-19 For Slow Response To Remove Misinformation, Hate Speech, Terrorism Posts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
Facebook removed 7 million posts that shared COVID-19-related misinformation, but says the virus impeded its efforts in policing all content and removing more. ...
- Dystopia As A Leitmotif? It's All Part Of The Zeitgeist
TVBlog, Adam Buckman - Tuesday, August 11, 2020
The word "dystopia" comes up often in stories, reviews and publicity materials provided by networks to describe new TV dramas. ...
- eBay Uses AI To Write Emails, Increase Marketing Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 23, 2020
"CEOs at Fortune 500 companies are now asking marketers to justify a subject line or message in an ad," said Phrasee CEO Parry Malm. ...
- Google Search Inherent AI Bias And What's Being Done To Correct It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency. ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appear next to, monitor and block ads from landing next to specific languages and create multiple language-specific keyword li ...
- Google Brain Develops Conversational Chatbot Meena
Inside Performance, Laurie Sullivan - Wednesday, January 29, 2020
The chatbot is trained on data mined and filtered from public domain social media conversations with a focus on understanding the context of a conversation to provide a reasonable re ...
- American Airlines, Delta Rush To Implement Technology From Google, Others
Inside Performance, Laurie Sullivan - Wednesday, January 8, 2020
Google released a list of top search destinations Wednesday as American Airlines and Delta Air Lines at CES announced major upgrades to the technology they will use to help travel ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compared with 2018, according to Google. ...
- Meet BERT, Google's Latest Neural Algorithm For Natural-Language Processing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 25, 2019
Google is applying its BERT models to search to help the engine better understand language. BERT is a neural network-based technique for natural-language processing that was introduced and open-sourced la ...
- Mailgun Acquires Mailjet In International Email Deal
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
The deal combines Mailgun's developer focus and API and Mailjet's multi-language marketing capability. ...
- Phrasee Adds Global Email Performance Dashboard
Email Marketing Daily, Ray Schultz - Monday, June 17, 2019
The new tool displays uplift and revenue forecasting to help marketers avoid sending bad email subject lines. ...
- Take A Risk -- Use Diverse Language In Email Copy
Around the Net in Email, Ray Schultz - Thursday, June 13, 2019
Trying to control uncertainty in marketing is a fool’s errand. Email copywriters should embrace this truth and use diverse combinations of words, phrases, emojis, sentiments, semantics and syntactic structures, accordi ...
- Language App Babbel Launches Digital Magazine
Publishers Daily, Sara Guaglione - Tuesday, October 30, 2018
'Babbel' magazine wants to connect with language-learners through editorial content on interesting topics, like food and culture, and practical ways to better learn a language. ...
- Persado Enhances Platform With Storytelling Capability
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Persado says it can produce custom narratives in email and other channels. ...
- Publicis Media, GlobalWebIndex Partner On Multicultural Data
MAD, Larissa Faw - Friday, March 23, 2018
A new custom data set can be segmented between linguistic preferences to better understand the complexity and nuances of Spanish-speaking Hispanics and bilingual Hispanics. ...
- Emotion Drives Email Clicks, Study Finds
Email Marketing Daily, Jess Nelson - Friday, December 15, 2017
In a study of more than 3,500 subject lines, sent by 142 brands to an average mailing list of more than 1.5 million subscribers, Persado discovered that anxiety is actual ...
- Google Boosts Translation Services In India
Around the Net in Search Marketing, Gavin O'Malley - Thursday, April 27, 2017
Google this week is rolling out several Translate and language-focused updates for Chrome and Search in India. “First announced last year,” as 9To5Google reports, “neural machine translation now works between Engli ...
- VerticalResponse Launches Email Marketing Solution In Spanish
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
VerticalResponse has launched a translated email marketing service for Spanish speakers, citing the steady growth of Hispanic-owned businesses in the United States. ...
- Twiggle Gives Online Retailers An Easy Way To Implement Semantic Search
SearchBlog, Laurie Sullivan - Tuesday, March 21, 2017
Most e-commerce companies still rely on keyword matching and behavioral data to power their search, according to Twiggle CEO Amir Konigsberg, who believes this kind of understanding and customer servic ...
- Duolingo Goes Social With Language Clubs For Mobile App
Social Media & Marketing Daily, Gavin O'Malley - Thursday, December 29, 2016
Duolingo is getting social. The language learning app just debuted Language Clubs, which encourage users to share their learning achievements with friends. ...