- How Will Publishers Respond To The Cookiepocalypse?
Around the Net in Email, Ray Schultz - Friday, February 26, 2021
Digital publishers are warily monitoring the changes in privacy and martech. They organized 50 CES-style meetings this year to share their thoughts on identity in a cookie-less universe, WeatherBug’s Mi ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, to ensure that decisions made arou ...
- Salesforce Wants To Swallow The Whole Business World
Around the Net in Email, Ray Schultz - Wednesday, February 24, 2021
Customer relationship management is inherently dull. But Salesforce founder Marc Benioff “spices up his brand with all sorts of tangential mishegoss,” especially during the company’s annual Dreamforce event. But wh ...
- CM Group Names Desta Price As CPO
Marketing Daily, Ray Schultz - Wednesday, February 24, 2021
Price hopes to develop "more shared capabilities" between CM Group brands, she says. ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company says. ...
- A Ranking Of Email Marketing Software Tools
Around the Net in Email, Ray Schultz - Thursday, February 11, 2021
Which is the best email marketing software? Benzinga attempts to answer that question with this listing of products. ...
- Study: Brands Move Toward Adopting CDPs, With Email Top-5 App Function
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
Almost half of CDP users plan to increase their budget by 25% within the next five years, Twilio Segment reports. ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in data and analytics, ibi reports. ...
- Startup Raises $1 Billion From Alphabet, Salesforce And Other Investors
Around the Net in Email, Ray Schultz - Tuesday, February 2, 2021
Software startup Databricks has raised $1 billion in fresh cash from investors that include Amazon Web Services, Alphabet’s CapitalG venture arm
and Salesforce Ventures. The company helps companies process data and prepare it for analysis. ...
- Telestax Launches Tool To Help Firms Send Email, SMS Voice
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Telestax's Campaign Manager allows firms to create campaigns from one application, the company says. ...
- DMS Acquires Aimtell/PushPros, Push Notification Firm
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
The purchase adds AI-powered SaaS Technology to the DMS tech stack, the company says. ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
- ANA Issues New Tools To Help Marketers 'Master Their Tech Stack'
MAD, Steve McClellan - Monday, January 11, 2021
"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO Bob Liodice. ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report. ...
- Benchmark Email Secures $3 Million Credit Draw
Email Marketing Daily, Ray Schultz - Thursday, January 7, 2021
The firm, which serves SMBs, will use the funding to drive acquisitions. ...
- Verizon Media Exec Offers Ad-Tech Forecast
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Email is the de facto successor to the cookie, says Ivan Markman, chief business officer of Verizon Media. Here is Markman’s analysis of where marketing and advertising technology are headed.&n ...
- 50/50 Hindsight: Predictions For 2021, And How They Mirror Those Of 2020
Email Insider, Ray Schultz - Wednesday, December 30, 2020
The pandemic drove online shopping, and the consolidation trend continued unabated. None of that will change in 2021. ...
- CNN Rates Salesforce Chief As The Business CEO Of 2020
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Salesforce CEO Marc Benioff has been named the Business CEO of 2020 by CNN. He was chosen for the adding of Salesforce to Dow Jones Industrial Average, the firm’s acquisiti ...
- Best In Show: How The Top Brands Run Their CRM
Email Insider, Ray Schultz - Wednesday, December 23, 2020
Email KPIs are the main metrics being measured. But there's a split between how best-in-class firms and everyone else conduct email, tinyclues reports. ...
- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports. ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year. ...
- Hacking The Matrix Of Martech
MAD, Paul Stringer - Monday, December 7, 2020
Investment in technology has not been matched by increased spend in upskilling marketing talent or adapting internal processes to ensure that martech is being used to its fullest potential. ...
- Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
Email Insider, Ray Schultz - Friday, December 4, 2020
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers. ...
- Salesforce Will Announce Slack Purchase On Tuesday: Report
Around the Net in Email, Ray Schultz - Monday, November 30, 2020
Salesforce is expected to announce its purchase of Slack after the markets close on Tuesday. The deal will be half cash and half stock, sources say. ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Marketers Can Benefit From Crowded Martech Space: Opinion
Around the Net In Digital, Ray Schultz - Tuesday, November 10, 2020
Martech providers have saturated the market. But this presents an opportunity for marketers, says Monaco Ho, chief marketing officer at SOCi. ...
- Did You Know Martech Has A Dark Side?
Around the Net in Email, Ray Schultz - Monday, November 9, 2020
Martech presents many challenges to marketers, from complexity to the dearth of talent. Here is an analysis of the dark side of marketing technology. ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...
