- Twilio Apponts Michelle Grover As CIO
Email Marketing Daily, Ray Schultz - Friday, July 24, 2020
Grover, a veteran of SAP Concur, will report to chief product officer Chee Chew. ...
- The Tender Touch In Tech: Salesforce Says Empathy Must Drive Marketing
Email Insider, Ray Schultz - Thursday, July 16, 2020
The company offers several new tools to help brands market in the new digital environment. ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXions
MAD, Steve McClellan - Wednesday, July 15, 2020
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, according to the company. ...
- Salesforce Chief Scientist Departs To Launch His Own Startup
Around the Net in Email, Ray Schultz - Tuesday, July 14, 2020
Richard Socher is leaving his job as chief scientist of Salesforce to start his own company. At Salesforce, he oversaw development initiatives and the scaling up of Einstein cloud ...
- Stacking Up With Martech: Brands Aren't Quite There Yet
Email Insider, Ray Schultz - Monday, July 13, 2020
Over half are planning to change their stack. And most lack the basic "spine," Clevertouch reports. ...
- Salesforce To Announce Serverless Functions
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Salesforce is announcing several new tools during its TrailheaDX virtual conference this week. Among them is Salesforce Functions, which lets developers build serverless applications on
top of Salesforce. ...
- Martech Firms Swerve To Help Re-Emerging Businesses
Around the Net in Email, Ray Schultz - Wednesday, June 10, 2020
Act-On Software is relaunching with an affordable automation solution. It is one of several martech firms trying to help businesses emerging from Covid-19 shutdowns. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
- Netcore Names Barry Abel As Chief Revenue Officer
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
Abel will oversee Netcore's North American sales expansion, which includes its email offering. ...
- Marketers Turn To Agile Adoption, Project Management Tools
Around the Net in Email, Ray Schultz - Wednesday, May 6, 2020
With more people working at home, marketers are increasingly turning to agile adoption and to tools like Wrike, Trello, Workfront and Airtable. Here’s an analysis of this
phenomenon. ...
- Three-Way Tech Stack Helps B2B Brand Improve ROI
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
PTC won the SiriusDecisions Program of the year award with a program that combines solutions from 6sense, Drift and People.ai. ...
- Salesforce Cancels This Year's Dreamforce Event
Around the Net in Email, Ray Schultz - Thursday, April 30, 2020
Salesforce has cancelled its Dreamforce conference in San Francisco over coronavirus concerns. Instead, the event , which brings almost 200,000 people to San Francisco, will go on in “new a ...
- Digital Agency Havas Helia Selects MessageGears As Email Provider
Email Marketing Daily, Ray Schultz - Wednesday, April 29, 2020
Havas Helia will promote the MessageGears platform to its clients as part of its martech service, the agency says. ...
- Amobee Names Jack Bamberger As Chief Commercial Officer
Email Marketing Daily, Ray Schultz - Monday, April 20, 2020
Bamberger, who previously served at Verizon, will lead cross-channel media sales worldwide for Amobee. ...
- Zeotap Debuts Customer Intelligence Platform, Names Former Salesforce Exec As Chief Revenue Officer
Email Marketing Daily, Ray Schultz - Thursday, April 16, 2020
The new tool offers data unification and identity resolution, the company says. ...
- Women In Martech, New Trade Group, Is Formed
Marketing Daily, Ray Schultz - Friday, April 3, 2020
The group will seek to promote recognition of women's contributions to the industry. ...
- Outfoxing The Coronavirus: The Salesforce Plan
Email Insider, Ray Schultz - Tuesday, March 17, 2020
Company moves events online and offers free access to some technologies, CEO Benioff says in email. ...
- Validity-250ok Purchase Adds To Growing Martech Consolidation
Around the Net in Email, Ray Schultz - Wednesday, March 4, 2020
Validity announced last week that it is acquiring email analytics and deliverability platform 250ok. Here’s what this growing martech consolidations means to email deliverability.
...
- Salesforce Price Falls As Co-CEO Kevin Block Steps Down
Around the Net In Digital, Ray Schultz - Thursday, February 27, 2020
Salesforce shares have fallen as the surprise new breaks that Co-CEO Kevin Block is stepping down. Here’s an analysis of what Wall Street is saying about it. ...
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
Heller has joined AI-powered ad optimization firm Persado as president, and says he is also in the early stages of forming an advisory board to help steer management consultant McKins ...
- WPP's WT Acquires Tech Consultancy Xumak
MAD, Steve McClellan - Thursday, February 13, 2020
The WPP agency said the transaction would strengthen its suite of Adobe-enabled capabilities and experience technology offering. ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U. ...
- Salesforce Completes Evergage Purchase
Email Marketing Daily, Ray Schultz - Tuesday, February 4, 2020
Evergage helps brands deliver marketing messages through several channels, including email. ...
- How They Stack Up: Brands List Their Martech Challenges
Email Insider, Ray Schultz - Thursday, January 30, 2020
Most firms lack an operational strategy for optimizing their marketing stacks. But they are working on it, Ascend2 reports. ...
- Alphabet Soup: Martech Systems Are Letting Retailers Down
Email Insider, Ray Schultz - Thursday, January 23, 2020
ESPs have a limited use, with A/B testing being the most popular task, Forrester reports. ...
- Eight Digital Marketing Trends For The New Year
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email will continue to evolve in 2020, with interactive tools like AMP for Gmail. That’s one of eight digital marketing trends in the offing, including shoppable posts and enhanced attribut ...
- Three Marketing Tech Tips To Follow In 2020
Around the Net in Email, Ray Schultz - Tuesday, December 31, 2019
Want to boost your email marketing — and marketing in general — in 2020? Here are three suggestions to keep in mind: incorporate automation-driven tools, use Big Data and migra ...
- Carry On: Four Big Email Marketing Trends Of 2020
Email Insider, Ray Schultz - Tuesday, December 31, 2019
Why look back? Here are four emerging developments that could dominate the email space, starting on Wednesday. ...
- Iterable Snares $60 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Iterable, which supports email, push and other channels, has raised $140 million in financing to date and opened new offices in London and Denver this year. ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
