- Tech Platform Spryker Raises $130 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Monday, December 21, 2020
The provider of B2B commerce technology software for global enterprises has raised over $130 million, bringing its value to over $500 million, it says. ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most firms are succeeding, Ascend2 reports. ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year. ...
- Hacking The Matrix Of Martech
MAD, Paul Stringer - Monday, December 7, 2020
Investment in technology has not been matched by increased spend in upskilling marketing talent or adapting internal processes to ensure that martech is being used to its fullest potential. ...
- Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
Email Insider, Ray Schultz - Friday, December 4, 2020
Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers. ...
- Salesforce Will Announce Slack Purchase On Tuesday: Report
Around the Net in Email, Ray Schultz - Monday, November 30, 2020
Salesforce is expected to announce its purchase of Slack after the markets close on Tuesday. The deal will be half cash and half stock, sources say. ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Marketers Can Benefit From Crowded Martech Space: Opinion
Around the Net In Digital, Ray Schultz - Tuesday, November 10, 2020
Martech providers have saturated the market. But this presents an opportunity for marketers, says Monaco Ho, chief marketing officer at SOCi. ...
- Did You Know Martech Has A Dark Side?
Around the Net in Email, Ray Schultz - Monday, November 9, 2020
Martech presents many challenges to marketers, from complexity to the dearth of talent. Here is an analysis of the dark side of marketing technology. ...
- Zeta Rethinks Customer Data, Launches Next-Generation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company's proprietary live-signal data and predictive AI scoring. Data remains ...
- CM Group Acquires Selligent, Omnichannel Cloud Platform
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
In addition to Selligent, CM Group owns Campaign Monitor, Sailthru, Emma, Delivra, Vuture and Liveclicker. ...
- Twilio Closes $3.2 Billion Purchase Of Segment
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
Segment helps break down silo walls and facilitates personalized email marketing, Twilio says. ...
- What's Up For 2121: Forrester Makes Tech Predictions
Email Insider, Ray Schultz - Tuesday, October 27, 2020
Expect to see more retention marketing, including email, and higher investment in customer experience. ...
- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG Strategy report. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications APIs. ...
- Four Advances In Email Technology
Around the Net in Email, Ray Schultz - Friday, August 14, 2020
Email may be an evergreen strategy, but technology is rapidly changing it. Here are four advances that could improve your email marketing, starting with images in Gmail promotion cards. ...
- Adobe Adds New Data Features To Its Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, August 5, 2020
The new tools include Edge Network and Web/Mobile SDK. These provide a single implementation across products, the company says. ...
- Wunderman Thompson Partners With Braze
Email Marketing Daily, Ray Schultz - Wednesday, August 5, 2020
Wunderman Thompson clients will be able to humanize the relationship with customers, the company claims. ...
- Kevin Akeroyd Joins PRO Unlimited As CEO
Email Marketing Daily, Ray Schultz - Friday, July 31, 2020
Akeroyd is the former CEO of Cision, and has also held executive posts at Salesforce and Oracle. ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- The Argument For Salesforce Pardot: A Review
Around the Net in Email, Ray Schultz - Monday, July 27, 2020
Salesforce Pardot provides such features as email campaigns, social media tracking and A/B Testing. Here’s a review of what Pardot does and its pricing structure. ...
- Twilio Apponts Michelle Grover As CIO
Email Marketing Daily, Ray Schultz - Friday, July 24, 2020
Grover, a veteran of SAP Concur, will report to chief product officer Chee Chew. ...
- The Tender Touch In Tech: Salesforce Says Empathy Must Drive Marketing
Email Insider, Ray Schultz - Thursday, July 16, 2020
The company offers several new tools to help brands market in the new digital environment. ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXions
MAD, Steve McClellan - Wednesday, July 15, 2020
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, according to the company. ...
- Salesforce Chief Scientist Departs To Launch His Own Startup
Around the Net in Email, Ray Schultz - Tuesday, July 14, 2020
Richard Socher is leaving his job as chief scientist of Salesforce to start his own company. At Salesforce, he oversaw development initiatives and the scaling up of Einstein cloud ...
- Stacking Up With Martech: Brands Aren't Quite There Yet
Email Insider, Ray Schultz - Monday, July 13, 2020
Over half are planning to change their stack. And most lack the basic "spine," Clevertouch reports. ...
- Salesforce To Announce Serverless Functions
Around the Net in Email, Ray Schultz - Wednesday, June 24, 2020
Salesforce is announcing several new tools during its TrailheaDX virtual conference this week. Among them is Salesforce Functions, which lets developers build serverless applications on
top of Salesforce. ...
- Martech Firms Swerve To Help Re-Emerging Businesses
Around the Net in Email, Ray Schultz - Wednesday, June 10, 2020
Act-On Software is relaunching with an affordable automation solution. It is one of several martech firms trying to help businesses emerging from Covid-19 shutdowns. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
