- Campaign Monitor CEO Wellford Dillard On Martech Acquisitions
Around the Net in Email, Ray Schultz - Monday, March 25, 2019
Campaign Monitor recently acquired Sailthru and Liveclicker, adding them to its list of brands including Delivra and Emma. CEO Wellford Dillard describes the process of making a martech
acquisition. ...
- Home Alone: Working Remotely Can Hamper Marketers And Others
Email Insider, Ray Schultz - Monday, March 25, 2019
Internal communications systems are fraught with security issues and usage challenges, Igloo Software reports. This could hurt marketing. ...
- Marketo Adds New Email Features
Around the Net in Email, Ray Schultz - Thursday, March 21, 2019
Marketo has announced several enhancements to its core platform and services, including it Email Deliverability Power. The new features allow users to flag and comment on email test
results. ...
- GroupM Advises 'Media-Focused' Marketers To Heed Martech
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue's radar, WPP's GroupM unit asserts in a new Busine ...
- How Does Email Stack Up? Most Retailers Are Using It, But It's Siloed In Many Firms
Email Insider, Ray Schultz - Friday, March 8, 2019
Newer technologies like mobile apps are making their way into retail tech stacks, Salesforce reports. ...
- How To Build The Best Martech Stack
Around the Net in Email, Ray Schultz - Tuesday, February 19, 2019
Building the right martech stack isn’t easy. It starts with determining where customers spend the most time. Raymond Bordogna, vice president, strategy for Capgemini Invent, offers an overview on h ...
- Zendesk Hires Former Adobe, Salesforce, Microsoft Outlook Execs
Around the Net in Email, Ray Schultz - Sunday, February 17, 2019
Customer experience firm Zendesk has named Elisabeth Zorner, former general manager of global support for Microsoft Outlook, as its first chief customer officer. In addition, it has appointed Colleen Berub ...
- Certona Upgrades Link With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
The upgrade will enhance compatibility between Certona and the Commerce Cloud, the company says. ...
- New Marketing Tech 'Landscape' Reveals Blockchain Explosion
Publishers Daily, Melynda Fuller - Friday, February 15, 2019
The number of marketing startups focused on blockchain-based solutions has grown from 22 in Q3 of 2017 to 290 today. ...
- Big Tech's Real Agenda In Pushing Privacy Legislation: Opinion
Around the Net in Email, Ray Schultz - Wednesday, February 13, 2019
Big Tech’s support of privacy regulation is not what it seems to be. The tech giants are building walls to keep disruptors away, Jon Markman writes. ...
- Salesforce Integrates Data From All Sources To Follow Customer Journey
Data & Programmatic Insider, Laurie Sullivan - Monday, January 28, 2019
Salesforce has been working to integrate and build out new services since it purchased Datorama in 2018. The integration now supports the ability to capture, interpret and classify marketing d ...
- Twilio's New Channel Chief On What's Next At The Firm
Around the Net in Email, Ray Schultz - Friday, January 25, 2019
Chetan Chaudhary has assumed the duties held by Ron Huddleston, channel leader at Twilio, following Huddleston’s unexpected death last November at age 45. Chaudhary discusses Huddleston’s legacy and the futu ...
- Kustomer Raises $35 Million In New Financing
Email Marketing Daily, Ray Schultz - Friday, January 25, 2019
Customer management platform provider Kustomer hopes to compete with Salesforce and Oracle. ...
- Salesforce Offers New Tools For Marketers
Around the Net in Email, Ray Schultz - Wednesday, January 23, 2019
Six months after its takeover of Datorama, Salesforce is adding new tools for marketers. These will include a Marketing Cloud Email Studio connector. ...
- Pepperjam Unveils Affiliate Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, January 23, 2019
Ascend can help brands overcome the legacy challenges of affiliate marketing, the company says. ...
- Salesforce On Track To Buy ClickSoftware For $1.5 Billion
Around the Net in Email, Ray Schultz - Wednesday, January 16, 2019
Salesforce.com is negotiating to purchase ClickSoftware, a U.S.-Israeli firm, for roughly $1.5 billion. ClickSoftware was acquired by Francico Partners for $438 million in 2015. ...
- Firms Spend More On Martech Than Staff: Gartner
Around the Net in Email, Ray Schultz - Tuesday, January 15, 2019
Companies spend more on Martech than staff sales, a budget an average of 29% for martech and 24% for staff. ...
- Campaign Monitor Acquires Sailthru And Liveclicker
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
In another sign of consolidation in the email tech field, parent CM Group will be adding $60 million in revenue and new technologies. ...
- B2B Budgets: What Goes Where?
Email Insider, Ray Schultz - Wednesday, January 9, 2019
Email gets the third-highest share of paid media budgets in B2B. And it is the most effective lead-generation channel, Spiceworks reports. ...
- Martech Is The Biggest B2B Budget Item In 2019
Around the Net in Email, Ray Schultz - Friday, January 4, 2019
A Chief Marketer study found that 42% of B2B respondents plan to increase their Martech budgets this year. But martech spending takes up a larger share of their budgets th ...
- Agencies Dominate 2018 Mar-Tech M&As, Top $10 Billion In Deal Value
Research Intelligencer, Joe Mandese - Wednesday, January 2, 2019
Ad agencies, as a group, dominated M&A deals for marketing technology companies in 2018. Holding companies and independent agencies made a combined $10.1 billion in mar-tech acquisitions, making agencies t ...
- You Were There: Five Big News Stories Of 2018
Email Insider, Ray Schultz - Monday, December 31, 2018
There were good and bad developments this year. Here are the ones that matter most. ...
- CRM Provider Claims It Now Threatens Salesforce
Around the Net in Email, Ray Schultz - Friday, December 28, 2018
Pipeline, a CRM platform provider founded in Estonia in 2010, has expanded globally, and now says it is a threat to Salesforce. The firm has offices in over 170 countries.&n ...
- NexTech Adds IBM Machine Learning To Platform
Email Marketing Daily, Ray Schultz - Thursday, December 27, 2018
The machine-learning technology allows brands to scan faces and sizes to determine the best offers. ...
- How Martech Changed This Year
Around the Net in Email, Ray Schultz - Wednesday, December 26, 2018
Foldable screens, reality-plus and the use of AI in customer service are among the martech trends that took hold in 2018. Here are the big moves made by marketing technolo ...
- Marketing Predictions For 2019
Around the Net in Email, Ray Schultz - Wednesday, December 26, 2018
This year’s patterns suggest some of the trends that will take hold in 2019. As the marketing funnel shifts, expect content, AI and Voice to grow in importance. ...
- The Importance Of Closing The MarTech Gap
MediaDailyNews, Shiva Kris - Wednesday, December 26, 2018
Despite years of focus, we still can't establish a user's identity across an ever-increasing array of channels, devices and data sources. What good is the escalation in MarTech if ...
- The Adestra Merger: What Does It Mean For The Email Market?
Email Marketing Daily, Ray Schultz - Thursday, December 20, 2018
The $56 million transaction adds $18 million in annual revenue to Upland Software and expands its customer experience suite, the company says. ...
- Adobe CEO Claims On CNBC That Adobe Is 'One-Stop Shop'
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
Adobe CEO Shantanu Narayen claims Adobe is “the only one-stop shop for both consumer- and business-facing enterprises,” following its acquisitions of Marketo and Magento Commerce. He made the comments ...
- Adobe Is Expanding Its M&A Team
Around the Net in Email, Ray Schultz - Wednesday, December 12, 2018
Adobe is trying to fill several leadership roles in its M&A team to help integrate acquisitions. This follows its high-ticket purchases of Marketo and Magento. ...
