- Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
Globally, marketers say their most successful strategies are maximizing ad placement quality and providing compelling, unique offers. Email can play a role in all these efforts. ...
- Email Platforms Lead CMO Martech Spending List: Gartner Study
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Email platforms are among the three martech investments being planned by CMOs, according to a study by Gartner. The others are web content management and digital marketing analytics platforms. B ...
- Salesforce Hires Paula Goldman As Chief Ethical Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
Goldman will develop a strategic framework for the ethical and humane use of technology across Salesforce, the company says. ...
- Martech Revolves Around ROI
Research Brief, Jack Loechner -
Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report. ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichannel approach built on automation. A Forrester report explains why. ...
- 35 Email Project Management Tools
Around the Net in Email, Ray Schultz - Thursday, November 29, 2018
Email creation involves many team members and a variety of tools. Here are 35 project management tools that can help enhance campaigns. ...
- B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, November 28, 2018
Account-based marketing drives ROI and sales, but over half of companies surveyed have used it for less than a year. ...
- Study: Email Marketers Are Unhappy With Tech Suites
Email Marketing Daily, Ray Schultz - Wednesday, November 21, 2018
Firms choose email platforms based on features and functionality more than cost, Tripolis and Holistic Email Marketing find. ...
- Five Ways Brands Can Use Marketing Automation
Around the Net in Email, Ray Schultz - Monday, November 19, 2018
Automation can help email marketers increase their brand-building ROI. It can also help brands with their social media and video marketing. Here are five uses of marketing automation. ...
- Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud Solutions
Email Insider, Ray Schultz - Monday, November 19, 2018
Marketers are hampered by integration and data access challenges, the CMO Club and Selligent Marketing Cloud report. ...
- It's Time To Break Up The Front-End And Back-End Email Platforms
Around the Net in Email, Ray Schultz - Thursday, November 15, 2018
Email marketers can achieve better results by separating their front-end platforms from their back-end delivery vendor. Here is why separation can help. ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- The New Wave Of Email Innovation
Around the Net in Email, Ray Schultz - Thursday, November 1, 2018
The recent acquisitions of Market by Adobe and Twilio by SendGrid prove that email is thriving. Here is a list of companies that are innovating in email. ...
- Email Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And Martech
Email Insider, Ray Schultz - Friday, October 26, 2018
Companies have separate departments for prospecting and nurturing. They need to leverage the same data, says PowerInBox CEO Jeff Kupietzky. ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrester reports. ...
- Bluecore Acquires Betaout, Extends Footprint To India
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Bluecore is adding capabilities that go beyond email, including Facebook, mobile push and SMS. ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations
Email Insider, Ray Schultz - Thursday, October 18, 2018
"Harvard Business Review" study shows that email is second-most used digital channel -- but less than a third of companies are good at it. ...
- Adobe Cloud Personalization Features Added To Magento Commerce Cloud
Around the Net in Email, Ray Schultz - Tuesday, October 9, 2018
Adobe has announced the first set of integrations with Magento, the platform it purchased for $1.68 billion. Adobe’s personalization features will now be brought to Magnento’s Commerce
Cloud. ...
- IBM Announces Watson Assistant Availability At MarTech East
Around the Net in Email, Ray Schultz - Wednesday, October 3, 2018
IBM is rolling out its Watson Assistant for Marketing a virtual agent that allows marketers query the Watson Campaign Automation email and digital marketing platform. The announcement was made ...
- Braze Nails $80 Million in Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 3, 2018
Braze, which delivers messages via email, push and apps, is partly backed by Meritech Capital Partners, an investor in Facebook and Salesforce. ...
- The House Of Data: How Can CDPs Help Email Marketers?
Email Insider, Ray Schultz - Tuesday, October 2, 2018
It's not clear whether customers at a platform are the answer. But a study argues that marketers have to integrate all their martech stacks. ...
- Salesforce Takes Aim At Microsoft And Oracle
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Salesforce is comparing itself with Microsoft and Oracle in terms of the breadth of its cloud services. The company’s CFO is predicting revenue of $22 billion by 2022. ...
- Notablist And Parse.ly Provide Internal Marketing Data To Help Brands
Around the Net in Email, Ray Schultz - Friday, September 28, 2018
Two companies are separately offering their internal marketing data to help marketers see beyond walled gardens. Notablist is making available the tech stacks fueling brands’ emails, and Parse.ly is providi ...
- 3 Years Out: That's When Shoppers Can Expect To See Great, AI-Driven Service
Email Insider, Ray Schultz - Friday, September 28, 2018
Retailers are using new technology, but need improvement in several areas, BRP finds in a study. ...
- SF Transit Center Shutdown A 'Blow to Salesforce'
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
...
- Benioff Warns Firms About Techlash
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Salesforce co-CEO Marc Benioff warned on Tuesday that tech companies are facing a “moment in time,” in which they have to define their values. Speaking at Salesfore’s Dreamforce conference, ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite Protests
Digital News Daily, Ray Schultz - Tuesday, September 25, 2018
Dreamforce has drawn 171,000 registrants -- and an 800-page cage brought by immigrant rights activists. Several new services are being announced by the company, which has announced that Salesforce.org ...
- Wunderman Buys Controlling Stake In Emark
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Wunderman has bought a controlling stake in Emark, a marketing tech company based in The Netherlands with offices in London, Barcelona and Poland, "Campaign" reveals. ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens and WARC report. ...
- Adobe Is Acquiring Marketo For $4.75 Billion
Digital News Daily, Ray Schultz - Thursday, September 20, 2018
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, ...
