- Notablist And Parse.ly Provide Internal Marketing Data To Help Brands
Around the Net in Email, Ray Schultz - Friday, September 28, 2018
Two companies are separately offering their internal marketing data to help marketers see beyond walled gardens. Notablist is making available the tech stacks fueling brands’ emails, and Parse.ly is providi ...
- 3 Years Out: That's When Shoppers Can Expect To See Great, AI-Driven Service
Email Insider, Ray Schultz - Friday, September 28, 2018
Retailers are using new technology, but need improvement in several areas, BRP finds in a study. ...
- SF Transit Center Shutdown A 'Blow to Salesforce'
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
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- Benioff Warns Firms About Techlash
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Salesforce co-CEO Marc Benioff warned on Tuesday that tech companies are facing a “moment in time,” in which they have to define their values. Speaking at Salesfore’s Dreamforce conference, ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite Protests
Digital News Daily, Ray Schultz - Tuesday, September 25, 2018
Dreamforce has drawn 171,000 registrants -- and an 800-page cage brought by immigrant rights activists. Several new services are being announced by the company, which has announced that Salesforce.org ...
- Wunderman Buys Controlling Stake In Emark
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Wunderman has bought a controlling stake in Emark, a marketing tech company based in The Netherlands with offices in London, Barcelona and Poland, "Campaign" reveals. ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens and WARC report. ...
- Adobe Is Acquiring Marketo For $4.75 Billion
Digital News Daily, Ray Schultz - Thursday, September 20, 2018
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, ...
- Adobe In Talks To Acquire Marketo: Report
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
A purchase of Marketo would position Adobe against Microsoft and Oracle in the martech field. ...
- Acxiom Launches Tool For Linking Martech And Ad Tech
Email Marketing Daily, Ray Schultz - Wednesday, September 12, 2018
Acxiom's Unified Data Layer helps brands get a cross-channel view of the customer. Email is part of it. ...
- Revcontent Recognized for Best Overall AdTech Solution
Publishers Daily, Melynda Fuller - Tuesday, September 11, 2018
Revcontent, a content recommendation network, has been at the forefront of fighting fake news and showing publishers new ways to increase revenue. ...
- London AI Copywriting Startup Secures US Expansion Funds
Around the Net In MAD London, Sean Hargrave - Friday, August 31, 2018
London artificial intelligence startup Phrasee has raised GBP4m to expand its offering to the U.S. "The Telegraph" explains that the business uses AI to create marketing copy that it clai ...
- MediaMonks Unveils New Labs Operation
Mediapsssst, Richard Whitman - Thursday, August 30, 2018
The new unit will focus on innovation and rapid prototyping and is already working on projects using AI, VR, voice technology and other cutting-edge techniques for clients like Google a ...
- Omnicom's First M&A Move In The Management/IT Consulting Space
MAD, Steve McClellan - Thursday, August 2, 2018
Omnicom has acquired Credera, which is being aligned with CRM unit Omnicom Precision Marketing, now run by Luke Taylor. ...
- What Ad Tech Means For Publishers
Publishers Daily, Matthew Levine - Monday, July 30, 2018
Publishers have so much data about what their audiences do offline, the content they consume, the purchases they make. Harnessing that data to give advertisers the ability to insert themselv ...
- Marketers Feel Outpaced By Martech Changes: Study
Email Marketing Daily, Ray Schultz - Wednesday, July 11, 2018
Few firms stay on top of martech advances, but they are increasing their spending, a Walker Sands study finds. ...
- Publishers Get Machine Learning Help To Spot Fake News
Around the Net In MAD London, Sean Hargrave - Thursday, May 3, 2018
Sovrn, the company that helps publishers maximise revenue, has become the first significant partner of the anti-fake news service, Factmata, MarTechAdvisor reports. The machine-learning platform is designed to help ale ...
- Marketers Confused By MarTech Excess: Study
Email Marketing Daily, Ray Schultz - Friday, April 27, 2018
A new study shows there are too many MarTech tools to integrate -- yet marketers say they are succeeding anyway. ...
- Buyer, Where Art Thou?
Media Insider, Ted McConnell - Thursday, April 5, 2018
RampUp, a confab about marketing tech, took place last month in San Francisco. This conference sets the tone for our odyssey into loop-closing, intention-stalking, consumer-clairvoyant, data-driven digital marketing.The main takeaw ...
- PostUp Top ESP For Prolific Senders, Says Notablist
Email Marketing Daily, Jess Nelson - Monday, February 19, 2018
Email and audience development solution PostUp is the most popular Email Service Provider (ESP) by campaign frequency, according to a Notablist analysis. ...
- High-Frequency Email Senders Favor Dynamic Content
Email Marketing Daily, Jess Nelson - Thursday, February 8, 2018
Brands that incorporate dynamic content into their email marketing campaigns send an average of 60% more emails when compared to brands that don't, according to a recent study by ema ...
- SparkPost Offers New Free Service to MarTech Vendors
Email Marketing Daily, Ray Schultz - Tuesday, December 12, 2017
SparkPost's Jump Start Program is designed, in part, to assist MarTech firms whose email 'partners' may be competing against them. ...
- Movable Ink Launches Creative Variations
Email Marketing Daily, Jess Nelson - Friday, November 3, 2017
Movable Ink announced the launch of Creative Variations on Thursday, a new intelligent email solution that combines data and creativity for more personalized email campaigns. ...
- Martech Now A $34B Industry, Represents 16% Of Marketing Budgets
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called "martech" market released this morning by London-based WARC. Th ...
- More MarTech Tools, Less Market Consolidation?
Digital News Daily, Mark Smith - Thursday, July 20, 2017
Scott Brinker's annual Marketing Technology Landscape graphic is a reminder that the marketing and advertising technology ecosystem continues to grow at a startling rate. This year, five times as ma ...
- Tapad Names Sigvart Voss Eriksen New CEO
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
As Telenor, its new owner, grows more involved, Tapad named Sigvart Voss Eriksen its new CEO, succeeding Are Traasdahl. Voss Eriksen previously held the role of head of ad te ...
- Today's CMO Succeeds By Balancing Martech, Ad Tech In The Consumer Journey
Marketing Daily, Vin Turk - Thursday, June 8, 2017
CMOs should worry less about conjoining these two and spend more time thinking across disciplines and pulling the best from both worlds. ...
- Email DNA: The Address Is The Best Consumer Identifier, Forrester Says
Email Insider, Ray Schultz - Wednesday, June 7, 2017
A Forrester study affirms that email addresses are the most valuable form of customer ID. ...
- Stacking Up: Email Marketers Now Make Their Own Martech Buying Decisions
Email Insider, Ray Schultz - Tuesday, June 6, 2017
Marketers are grabbing control of martech purchasing from IT. That includes email marketers. ...
- Nexstar Names 2 Digital Ad Industry Vets To Leadership Team
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Nexstar Digital, the wholly owned digital media technology and digital advertising agency subsidiary of Nexstar Media Group, Inc., named digital ad industry vets Tony Katsur and Michael Kestenbaum to i ...
