- ShopRite, Price Rite Sign Programmatic Agreement
Accounts on the Move, Larissa Faw - Tuesday, August 4, 2020
Wakefern, parent of ShopRite, Price Rite and The Fresh Grocer, is signing an agreement with Inmar Intelligence to use the company’s marketing technologies and services to drive shopper engagement. This ...
- Kroger, Try Guys Raise Awareness For Online Grocery Delivery
MAD, Larissa Faw - Monday, August 3, 2020
The Try Guys' YouTube audience and food-related content closely align with Kroger's female-skewing target consumer. ...
- Live From Aisle 3: Grocery Outlet Walks The 'Here For You' Walk
Brand Insider, Steve Smith - Thursday, June 4, 2020
Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery truck ...
- Uber Suggests UK Drivers Apply To Drive Supermarket Vans
Around the Net In MAD London, Sean Hargrave - Tuesday, April 7, 2020
Uber is emailing registered drivers in the UK to suggest they apply for jobs as supermarket delivery drivers, "The Telegraph" writes. ...
- UK Supermarkets See Highest Ever Sales For March
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
March was the biggest ever month for supermarket sales. "Campaign" is reporting on Kantar figures that show sales were up 20% year-on-year as customers stocked up on food as Britain ...
- Cautious Brits On Lockdown Are Not Shifting Spend Entirely Online
London Blog, Sean Hargrave - Tuesday, March 24, 2020
Grocery deliveries are up a little, but frightened consumers are ordering fewer online meals as the economy takes a huge hit. ...
- Co-Op Creates 5,000 New Jobs
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
The Co-Op is creating 5,000 in-store roles for those who have lost their job due to the COVID-19 outbreak, "ITV News" reveals. ...
- Morrisons Creates 3,500 Jobs To Keep Food Deliveries Going
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
For all those frantically trying to get a home delivery of groceries, "The Mirror" has some potentially good news. Morrisons is creating 3,500 new jobs in a bid to keep ...
- Ocado On Hunt For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Online supermarket Ocado is seeking a new creative agency after Now declined to repitch for the business, "Campaign" reports. ...
- My Supermarket(s) Are In Danger
Media Insider, Steven Rosenbaum - Monday, January 27, 2020
About Fairway's Chapter 11 filing, and how it impacts my food shopping. ...
- Despite All The Love, Fairway, Lucky's, Struggle To Stay Alive
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 23, 2020
Fairway Market has filed for Chapter 11. Lucky's Markets -- whose slogan is "Organic for the 99%" -- is closing 32 of its 39 stores across 10 states. ...
- Lidl Calls Social Review
Around the Net In MAD London, Sean Hargrave - Friday, December 20, 2019
Lidl has put Dentsu X on alert by calling a social media review, "Campaign" reports. The incumbent is invited to repitch for the business. ...
- Mel B Complained To Tesco Over Lack Of Charity Branding
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Mel B has clarified why she reacted adversely to a Tesco ad featuring an image of her and a tag line referencing a Spice Girls hit. "Sky News" reveals that ...
- Tesco Pulls 'Stop Right Now' Ad After Mel B Complains
Around the Net In MAD London, Sean Hargrave - Tuesday, November 12, 2019
Tesco has pulled an ad featuring Spice Girl Mel B, after she complained. According to "Sky News," the ad featured the tagline "Stop Right Now", referencing a lyric used in ...
- Robbie Williams Stars As A Festive Singing Carrot For Aldi
Around the Net In MAD London, Sean Hargrave - Wednesday, November 6, 2019
John Lewis had Elton John last year, but this year Robbie Williams is starring in a Christmas ad as a singing carrot, "Campaign" reports. The Aldi ad is due to ...
- Aldi Stops Selling Magazines And Newspapers
Around the Net In MAD London, Sean Hargrave - Monday, October 7, 2019
Aldi is to stop selling newspapers and magazines. "Press Gazette" believes the supermarket has been prompted to take the action by low sales. ...
- Tesco Boss To Step Down
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
Dave Lewis, the man "Sky News" reveals is referred to as "the guy who saved Tesco," is to step down from his role as CEO on the grounds that his ...
- Sainsbury's CEO Moves To CFO Role At WPP
Around the Net In MAD London, Sean Hargrave - Tuesday, October 1, 2019
Sainsbury's CEO John Rogers has quit the supermarket to join WPP as chief financial officer, "The Drum" reports. ...
- John Lewis Mulling Move To Merge Marketing Teams With Waitrose
Around the Net In MAD London, Sean Hargrave - Tuesday, September 24, 2019
"Campaign" is warning that there could be job losses ahead as John Lewis is rumoured to be considering merging its marketing team with its Waitrose counterpart. ...
- Sainsbury's Drops Trial For A Supermarket Without Tills
Around the Net In MAD London, Sean Hargrave - Wednesday, September 11, 2019
Sainsbury's is reversing a trial of supermarket without tills, the BBC reveals. The supermarket says letting people pay via an app, instead of through a cash register, was not working ...
- Tesco Sponsors The Return Of 'Supermarket Sweep'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
It has been off-air for well over a decade, but as it returned yesterday, "Supermarket Sweep" had a new sponsor -- Tesco, according to "Campaign." ...
- Asda Teams Up With 'Downton Abbey'
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
Asda is launching a tie-in with Downton Abbey ahead of the show's movie premiere next month, Marketing Week reveals. The ad will be used in cinema as well as television. ...
- Supermarket Sales Down For First Time In Three Years
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Supermarket sales are down for the first time in three years as the success of last year's hot summer and World Cup fades, "Sky News" reports. ...
- Kroger's First-Ever AOR: DDB New York
MAD, Steve McClellan - Monday, July 22, 2019
The grocery giant awarded DDB creative chores after a formal review. The agency is tasked with helping its new client implement a transition plan focused on service in-store, by delivery ...
- Sainsbury's and Asda Merger Blocked
Around the Net In MAD London, Sean Hargrave - Thursday, April 25, 2019
Together they would have created Britain's largest supermarket chain, but today the Competition and Markets Authority (CMA) has blocked the merger of Sainsbury's and Asda, "Sky News" reports. ...
- Iceland Appoints Leo Burnett
Around the Net In MAD London, Sean Hargrave - Tuesday, April 2, 2019
Supermarket chain Iceland has appointed Leo Burnett to its advertising account after a week of talks with four rival agencies last week, "Campaign" reveals. ...
- Tesco's Calls On Publishers To Include Brand Safety
Around the Net In MAD London, Sean Hargrave - Wednesday, March 20, 2019
Tesco's head of media laments that the supermarket has to keep spending budget on brand safety and verification tools that he believes should be included in any normal media-buying process, ...
- What's For Dinner? Retailers Have A Better Answer Than D2C Brands
D2C FYI, Sarah Mahoney - Monday, March 18, 2019
Meal-kit winners will understand I don't want to dig up a pot roast recipe and then hunt through the aisles for Himalayan salt. ...
- Do Consumers Care About Food Waste? New Retail App Will Find Out
Marketing Daily, Sarah Mahoney - Monday, February 11, 2019
While mainstream American shoppers have grown increasingly warm to organic foods, "ugly" produce and more sustainable packaging, food waste is less on their radar. ...
- Iceland Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 7, 2019
Supermarket chain Iceland is seeking a new creative ad agency, having parted from Karmarama last October and then launching its take on the Greenpeace Rang-Tan video for its Christmas ad. ...
